Karen Leland

Karen Leland

Author and president of Sterling Marketing Group

Karen Leland is an author and president of Sterling Marketing Group, a marketing and brand-strategy firm based in San Rafael, Calif. Her book, Ultimate Guide to Pinterest for Business, is available at entrepreneurbookstore.com and other booksellers. Find Leland on Pinterest

Growing Your Business When You Can't Trademark Your Name

Lack of a trademark your name doesn't have to stop your company's growth.
Why Every Entrepreneur Needs a Compelling Personal Brand -- And How to Build It
Marketing

Why Every Entrepreneur Needs a Compelling Personal Brand -- And How to Build It

Being the face of your business requires some savvy. Here's why building a personal brand is important for your business and how to get started
How Can I Set My Business Apart From the Competition?
Marketing

How Can I Set My Business Apart From the Competition?

A bakery owner wants to set her business apart from the competition. Ask Entrepreneur's branding and marketing expert shows her how to put the icing on her cake.
Should I Create One or Two Websites for My Business?
Starting a Business

Should I Create One or Two Websites for My Business?

One product. Two target markets. How many websites should be created? Ask Entrepreneur's branding and marketing expert solves the equation and shows how one size can indeed fit all.
How to Keep Your Pinterest Boards Fresh, Fun and Relevant
Marketing

How to Keep Your Pinterest Boards Fresh, Fun and Relevant

Making sure your social media content is fresh and new is challenging. Here are a few editing tips to help keep your Pinterest boards inventive and interesting.
4 Cellphone Etiquette Mistakes You Make Everyday
Leadership

4 Cellphone Etiquette Mistakes You Make Everyday

You might be doing more harm than good when you answer your phone in a public place. Here are four things you might not know about the way you use your phone.
Got Street Cred? 5 Ways to Build Customer Trust Online
Marketing

Got Street Cred? 5 Ways to Build Customer Trust Online

Your online presence is everything these days. It's how customers choose between your brand and the competition. Here are five ways to build your credibility with customers online.
How Your Pinterest Descriptions Can Attract Customers
Marketing

How Your Pinterest Descriptions Can Attract Customers

If you want to increase traffic to your Pinterest account, follow these tips for writing compelling pin descriptions that will pique your audience's interest and optimize your pins for search.
Marketing

Branding Made Personal: 3 Steps to Building a Stellar Personal Brand

Entrepreneurs get so wrapped up in creating their company's brand that they forget they've got a personal brand of their own to uphold. Here are three components to keep in mind.
6 Essential Criteria Your Pinterest Pins Should Meet
Marketing

6 Essential Criteria Your Pinterest Pins Should Meet

Find out how to select content for your business's Pinterest boards that will help define your business and your brand.
9 Ways to Build Your Pinterest Audience
Marketing

9 Ways to Build Your Pinterest Audience

Being strategic about how you use Pinterest will help you grow your following considerably. Here are nine easy tactics to help you gain an audience.
New to Pinterest? 10 Ways To Add it To Your Marketing Strategy (Infographic)
Marketing

New to Pinterest? 10 Ways To Add it To Your Marketing Strategy (Infographic)

Use Pinterest strategically and it could be a valuable marketing tool. Here are 10 ways to make the most of the platform.