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Karen Leland

From Karen Leland

Karen Leland is an author and president of Sterling Marketing Group, a marketing and brand-strategy firm based in San Rafael, Calif. Her clients have included American Express, AT&T, Apple, Cisco and Capital One. Her book, Ultimate Guide to Pinterest for Business, is available at entrepreneurbookstore.com and other booksellers. Find Leland on Pinterest

29 Recent Stories

Why Every Entrepreneur Needs a Compelling Personal Brand -- And How to Build It

Why Every Entrepreneur Needs a Compelling Personal Brand -- And How to Build It

Being the face of your business requires some savvy. Here's why building a personal brand is important for your business and how to get started
October 4, 2013 in Branding
How to Keep Your Pinterest Boards Fresh, Fun and Relevant

How to Keep Your Pinterest Boards Fresh, Fun and Relevant

Making sure your social media content is fresh and new is challenging. Here are a few editing tips to help keep your Pinterest boards inventive and interesting.
August 23, 2013 in Social Media
4 Cellphone Etiquette Mistakes You Make Everyday

4 Cellphone Etiquette Mistakes You Make Everyday

You might be doing more harm than good when you answer your phone in a public place. Here are four things you might not know about the way you use your phone.
August 15, 2013 in Leadership
Got Street Cred? 5 Ways to Build Customer Trust Online

Got Street Cred? 5 Ways to Build Customer Trust Online

Your online presence is everything these days. It's how customers choose between your brand and the competition. Here are five ways to build your credibility with customers online.
July 15, 2013 in Online Marketing
How Your Pinterest Descriptions Can Attract Customers

How Your Pinterest Descriptions Can Attract Customers

If you want to increase traffic to your Pinterest account, follow these tips for writing compelling pin descriptions that will pique your audience's interest and optimize your pins for search.
June 28, 2013 in Social Media

Branding Made Personal: 3 Steps to Building a Stellar Personal Brand

Entrepreneurs get so wrapped up in creating their company's brand that they forget they've got a personal brand of their own to uphold. Here are three components to keep in mind.
June 7, 2013 in Branding

6 Essential Criteria Your Pinterest Pins Should Meet

Find out how to select content for your business's Pinterest boards that will help define your business and your brand.
May 31, 2013 in Online Marketing

9 Ways to Build Your Pinterest Audience

Being strategic about how you use Pinterest will help you grow your following considerably. Here are nine easy tactics to help you gain an audience.
May 24, 2013 in Online Marketing
New to Pinterest? 10 Ways To Add it To Your Marketing Strategy (Infographic)

New to Pinterest? 10 Ways To Add it To Your Marketing Strategy (Infographic)

Use Pinterest strategically and it could be a valuable marketing tool. Here are 10 ways to make the most of the platform.
May 9, 2013 in Online Marketing
How to Get Started on Pinterest: 8 Boards Worth Creating

How to Get Started on Pinterest: 8 Boards Worth Creating

If you're not sure where to begin when crafting Pinterest boards for your business, here are eight simple and effective places to start.
May 1, 2013 in Social Media
Survey Points to Challenges Entrepreneurs Face When Using Social Media

Survey Points to Challenges Entrepreneurs Face When Using Social Media

One in four small-business owners plan to spend most of their investment dollars on social media, online advertising and marketing this spring, according to a recent Manta survey. Here are two challen
April 17, 2013 in Social Media
4 Ways to Spring Clean Your Brand

4 Ways to Spring Clean Your Brand

Don't let your business go stale. Spring is the perfect time to take a good look at your brand and make sure it's at its finest. Here are three ways to freshen up your brand this season.
April 1, 2013 in Branding
Branding Lessons from the Oscars

Branding Lessons from the Oscars

What Anne Hathaway, Alan Arkin and other Hollywood stars can teach us about the business of branding.
February 21, 2013 in Branding
Super-Bowl Commercials Through a Marketer's Eyes

Super-Bowl Commercials Through a Marketer's Eyes

If you watch the game's ads with your marketing glasses on, you can get more than a whoosh of entertainment.
February 1, 2013 in Advertising
Easy on the Airbrush and Other Tips for Your Pinterest Photo

Easy on the Airbrush and Other Tips for Your Pinterest Photo

First impressions count, especially on social media. Here are seven tips for choosing an image to represent you and your business.
January 4, 2013 in Social Media
5 Ideas for Pinterest Boards That Can Help Build Your Brand

5 Ideas for Pinterest Boards That Can Help Build Your Brand

If you're interested in getting started on Pinterest, but don't know where to begin, consider the following ideas for boards that can help build your brand.
December 18, 2012 in Branding