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Kevin Allen is a contributor to PR Daily.

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Business News

How Brands Can Win With Snapchat

Tips for pros wondering how to use the social media app effectively.

Business News

7 Marketing Alternatives to SEO (Infographic)

There's more to building your brand's awareness than SEO. Allocating a budget for these ideas can help PR and marketing pros produce better results.

Business News

Reaching Customers and Boosting Sales: The Anatomy of Content Marketing (Infographic)

Content marketing is at the center of a good digital strategy, no matter what the organization's goals are.

Business News

How to Get More Interaction on Google+ (Infographic)

Photos apparently outperform all other types of content on Google's social network.

Business News

10 Surprising Things You Should Know About Social Media (Infographic)

Learn the six different networks within Twitter, Pinterest's best days, and what breeds the most engagement on Facebook.

Business News

How to Maintain a Well-Balanced Twitter Feed (Infographic)

According to this infographic, there are five key elements to a robust brand account. Does yours have all five?