Kim T. Gordon
Kim Gordon is the owner of National Marketing Federation and is a multifaceted marketing expert, speaker, author and media spokesperson. Her latest book is Maximum Marketing, Minimum Dollars
30 Recent Stories
Four ways to give back to the community, while boosting business.
Why Fido is starring in more ads and what it means for your business.
When revenue hits a rut, consider these tips to help you jump-start your sales.
Make over your brand using these smart tips.
Meet customers' needs in these critical areas to stand out from the crowd.
Face-to-face experiences can have a big impact on your business.
Young consumers and Latinos are fueling the economic recovery.
The newest insights into loyalty programs reveal the best ways to engage customers.
Follow these tips for creating promotional materials that work as hard as you do.
A cause marketing campaign can increase your businesses sales and drive good publicity.
The recession has changed how customers shop, possibly forever.
Learn what you can do to help them, and they'll return the favor.
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Woo penny-pinching consumers and overcome slow sales with a great coupon offer.
Follow these essential tips for an online campaign that increases sales.
How to create a marketing mix that will get your business off to a flying start.
Instead of jumping from trend to trend follow these six steps for marketing that really works.
Make sure these 3 crucial elements are part of your marketing plan.
Learn the top 5 ways to maximize sales from this enormous market.
If you're jumping on the green bandwagon, do it practically.
The newest insights into online marketing that deliver customers
Experiential marketing helps you connect with customers on an emotional level--for less than you think.
Memorable marketing leads to sales. Follow these 4 essential tips to make your message unforgettable.
Unsure what to cut and what to keep? This smart, 4-point checklist is your guide to recession-era advertising.
Great letters make for strong sales. Start the new year out right by building relationships one letter at a time.