Kim T. Gordon

Kim T. Gordon

Kim Gordon is the owner of National Marketing Federation and is a multifaceted marketing expert, speaker, author and media spokesperson. Her latest book is Maximum Marketing, Minimum Dollars.
How to Start a Cause-Marketing Campaign
Marketing

How to Start a Cause-Marketing Campaign

Four ways to give back to the community, while boosting business.
Four Marketing Tips from Your Dog
Marketing

Four Marketing Tips from Your Dog

Why Fido is starring in more ads and what it means for your business.
Seven Ways to Energize Sales
Marketing

Seven Ways to Energize Sales

When revenue hits a rut, consider these tips to help you jump-start your sales.
How to Send the Right Message
Marketing

How to Send the Right Message

Make over your brand using these smart tips.
Five Ways to Outshine the Competition
Marketing

Five Ways to Outshine the Competition

Meet customers' needs in these critical areas to stand out from the crowd.
Make Live Events Part of Your Marketing
Starting a Business

Make Live Events Part of Your Marketing

Face-to-face experiences can have a big impact on your business.
Marketers, Meet Your Future Customers
Starting a Business

Marketers, Meet Your Future Customers

Young consumers and Latinos are fueling the economic recovery.
Marketing

Customer Loyalty Brings Long-Term Sales

The newest insights into loyalty programs reveal the best ways to engage customers.
Marketing and Sales Must Work in Unison
Marketing

Marketing and Sales Must Work in Unison

Follow these tips for creating promotional materials that work as hard as you do.
Marketing

The Power to Change Communities

A cause marketing campaign can increase your businesses sales and drive good publicity.
Marketing

Identify New Consumer Norms

The recession has changed how customers shop, possibly forever.
Treat the Media Like Your Best Customers
Marketing

Treat the Media Like Your Best Customers

Learn what you can do to help them, and they'll return the favor.
Marketing

Use Coupons to Lure Last-Minute Buyers

Woo penny-pinching consumers and overcome slow sales with a great coupon offer.
Marketing

Online Advertising Made Simple

Follow these essential tips for an online campaign that increases sales.
Starting a Business

3 Steps to the Right Marketing Mix

How to create a marketing mix that will get your business off to a flying start.