Kim T. Gordon

Kim T. Gordon

Kim Gordon is the owner of National Marketing Federation and is a multifaceted marketing expert, speaker, author and media spokesperson. Her latest book is Maximum Marketing, Minimum Dollars.

A Guide to Effective Mailings

Are you getting the most out of your direct-mail campaign? Follow this advice and post record returns on your efforts.
Marketing

Spread the Good Word

PR is a do-it-yourself job when you use one of these 3 tactics.

What's Your Story?

Create emotionally invested customers by injecting your unique personality into every aspect of your business.
Get to Know the Competition
Marketing

Get to Know the Competition

A simple, 4-step competitive analysis will help you rise above the pack.

A Real Standout

When customers ask "why should I buy?" you can win their dollars--and their loyalty--by showing your competitive advantage.
Marketing

Take Charge of Your Marketing

Don't wait until business dips to start marketing. Begin today using these 3 important principles to develop your core message.

Master Your Domain

Online marketing is key to business success. Here's how to get started.

It's Raining Men

In advertising, a good man is sometimes hard to find. So avoiding the stereotype trap can pay off with a barrage of male customers.
Marketing

4 Keys to Radio Advertising

From the buy to the spot, get expert advice on how to run a successful radio ad campaign.