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Kim T. Gordon

Kim T. Gordon is one of the country's leading experts on the small-business market. Over the past 30 years as an author, marketing expert, media spokesperson, speaker and coach, her work has helped millions of small-business owners increase their success. For more than a decade, Kim's Entrepreneur magazine columns and online columns, which appear regularly on Yahoo Small Business, MSNBC, AOL and other major sites, have provided solid advice on growing a business to between three million and fifteen million readers monthly.

Work with Fortune 100s
A recognized spokesperson and consultant on small-business success, Kim works with Fortune 100 companies to help them effectively communicate product and service information to the small-business market.

Client work has included:

  • Canon - a national tour that included television, radio and print media interviews.
  • Sprint - two satellite television tours, multiple mat releases, articles for publication, two radio tours and a "consumer feature" radio tour, keynotes, workshops in eight cities with book signings, consultation for campaign development.
  • Hewlett-Packard - message development, radio tour, mat releases, and a specially created booklet used as a product enclosure.
  • Nortel Networks - message development, television tour, radio tour and mat release.
  • eBay - message development and radio tour.
  • Oxygen television network - print interviews, a how-to streaming video for the network's website, articles for online publication, creation and direction of a two-day custom workshop for "Build Your Business" winners, online advice to viewers on a featured message board.
  • Office Depot - personal appearances and seminars throughout North America for four years, print media interviews, articles for publication in their private-labeled magazine.
  • Interland (Web.com) - ongoing consultation, mat releases, articles for placement in small business publications, print media interviews, radio tour, webinar, in-depth white paper used as a premium, online articles.
  • Visa - message development for Visa Rewards for SMBs, television tour, radio tour, print media interviews, mat release.
  • USPS - product development consultant, editor at large and featured contributor for the Postal Service private labeled small-business magazine, Impact, and its e-newsletter, Virtual Impact.

Kim has appeared: On broadcast and cable network television interviews (including CNN and ABC World News Tonight) and on TV affiliates in every major market; on twenty-one major radio networks (such as the Wall Street Journal and the Business Radio Networks) in addition to independent stations throughout the country; in newspaper interviews from the Los Angeles Times to the Washington Post; and in numerous major magazines from Newsweek and Business Week to Money.

Dedicated to Helping Others
Kim strongly believes that each business owner must give back to the community and is a dedicated fundraiser in the Florida Keys where she now resides with her husband. She founded and chairs the highly successful annual Woman's Hope Concert to benefit Samuel's House, a shelter for women and their children left homeless due to personal challenges and domestic abuse, and the Cancer Foundation of the Florida Keys. She presently serves on multiple boards, and in the past year alone has directed fundraising efforts that netted more than $250,000 for local charities.

30 Recent Stories

Motivating Affluent Customers

Targeting the rich can mean big bucks for you. Here's how to approach your marketing program for this unique market.
September 1, 2003 in Exploring New Markets

3 Marketing Tactics to Use Right Now

Not sure which marketing tactics will work best for you in today's economy? Here are your 3 best bets.
August 4, 2003 in Marketing Basics

Sweet Rewards

Win over your existing patrons with a customer loyalty program, and watch sales reach new heights.
August 1, 2003 in Customer Service

Test Your Product or Service First

It's not as expensive as you think--and it's crucial to your success.
July 7, 2003 in Market Research

Cross-Training

Join the multichannel marketing revolution, and get ready to pump up your sales.
July 1, 2003 in Marketing Ideas

8 Secrets for Powerful Press Releases

Follow these rules to get top coverage for your business.
June 24, 2003 in Getting Press

Perfecting Your Public Speaking Persona

Are you a problem presenter? Learn how to avoid these common mistakes.
June 24, 2003 in Public Speaking

Smart New Marketing Tactics to Boost Sales

Even on a limited budget, you can call attention to your business using these effective marketing strategies.
June 2, 2003 in Marketing Ideas

¿Se Habla Español?

If you don't already, it's time to start. Tapping the Latino market could translate to increased sales.
June 1, 2003 in Branding

How to Market in Uncertain Times

What shape should your marketing take in today's post-war economy?
May 5, 2003 in Marketing Basics

Promoting an Event

Your special event won't be so special if nobody hears about it. Here's how to power up your promotions.
May 1, 2003 in Public Relations

Give Customers an Experience to Remember

Stop focusing on what your product or service does. Instead, emphasize what customers will get out of buying from you.

Shock Treatment

Shock value may grab attention, but it can put your company's image at risk. Science has a better way.
April 1, 2003 in Entrepreneur Magazine

Write a Simple Marketing Plan

5 steps to a simple, concise plan that'll get your marketing efforts on the right track
March 3, 2003 in Marketing Plan

Friends and Foes

It sounds crazy, but your toughest competitor can be your greatest ally when you're vying for a sale.
March 1, 2003 in Marketing

Is Your Marketing Out of Focus?

You may not be using the wrong marketing methods--just too many of them.
February 3, 2003 in Marketing Basics

No-Fail e-Mail

The art of writing e-mail marketing messages is a valuable one. So why haven't you mastered it yet?
February 1, 2003 in Entrepreneur Magazine

Get Your Direct Mail Noticed

Take your marketing into the next dimension with dimensional mailers.
January 6, 2003 in Ads by Type

Evolution Theory

Your customers' tastes are always changing. Question is, are your marketing efforts doing the same?
January 1, 2003 in Marketing Basics

Creative Brainstorming Techniques

6 ways to come up with million-dollar marketing ideas
December 2, 2002 in Marketing Ideas

Get Smart!

Just how marketing-savvy are you? Take this quick quiz and find out.
December 1, 2002 in Entrepreneur Magazine

'Tis the Season for Business Gift-Giving

Don't have a lot to spend? With a little creativity, you can still let your business associates know you care.
November 4, 2002 in Marketing Ideas

Fame and Fortune

A campaign starring a celebrity spokesperson could be the ticket to off-the-chart marketing success.
November 1, 2002 in Marketing Ideas

Keep in Touch to Close the Sale

You don't want to nag prospects-but you don't want them to forget about you, either. Stay in touch with a combination of marketing and sales.
October 7, 2002 in Closing the Sale

Weigh Your Opt-Ins

An effective e-newsletter really brings in business, but what is an effective e-newsletter?
October 1, 2002 in Entrepreneur Magazine

Selecting the Best Media for Your Ad

Don't waste time and money. Here's how to choose the best place for your ads the first time.
September 2, 2002 in Advertising

Get a Hue!

Clueless about colors for your fall marketing campaign? Shades affect sales more than you think.
September 1, 2002 in Entrepreneur Magazine

Partnership & Place-Based Marketing Techniques

This one-two punch is a great combination for a low-cost, high-reach campaign.
August 5, 2002 in Marketing Ideas

Market a New Product on Any Budget

Let the whole world know about your latest product launch, even on the tightest budget.
August 1, 2002 in Marketing Your Invention

10 Steps for Successful Sales Meetings

Use these tips to master this crucial piece of your sales process.
July 26, 2002 in Presentations
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