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Kim T. Gordon
Kim Gordon is the owner of National Marketing Federation and is a multifaceted marketing expert, speaker, author and media spokesperson. Her latest book is
Maximum Marketing, Minimum Dollars
Starting a Business
What is your best advice to a stay at home mom entering today's business environment?
Should I hire a firm to help me market my product to big stores like Borders and Barnes and Noble?
How do I market internationally?
Where would I promote an established home based business I would like to sell?
A Guide to Effective Mailings
Are you getting the most out of your direct-mail campaign? Follow this advice and post record returns on your efforts.
Spread the Good Word
PR is a do-it-yourself job when you use one of these 3 tactics.
How do I connect with and market to the wealthy?
What's Your Story?
Create emotionally invested customers by injecting your unique personality into every aspect of your business.
How can I get a steady flow of clients for my business?
What can I do about customers who don't stick around?
Get to Know the Competition
A simple, 4-step competitive analysis will help you rise above the pack.
A Real Standout
When customers ask "why should I buy?" you can win their dollars--and their loyalty--by showing your competitive advantage.
Take Charge of Your Marketing
Don't wait until business dips to start marketing. Begin today using these 3 important principles to develop your core message.
Master Your Domain
Online marketing is key to business success. Here's how to get started.
It's Raining Men
In advertising, a good man is sometimes hard to find. So avoiding the stereotype trap can pay off with a barrage of male customers.
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Reprints & Licensing
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