Kim T. Gordon
Kim Gordon is the owner of National Marketing Federation and is a multifaceted marketing expert, speaker, author and media spokesperson. Her latest book is Maximum Marketing, Minimum Dollars
30 Recent Stories
Exploring New Markets
Targeting the rich can mean big bucks for you. Here's how to approach your marketing program for this unique market.
Not sure which marketing tactics will work best for you in today's economy? Here are your 3 best bets.
Win over your existing patrons with a customer loyalty program, and watch sales reach new heights.
It's not as expensive as you think--and it's crucial to your success.
Join the multichannel marketing revolution, and get ready to pump up your sales.
Follow these rules to get top coverage for your business.
Are you a problem presenter? Learn how to avoid these common mistakes.
Even on a limited budget, you can call attention to your business using these effective marketing strategies.
If you don't already, it's time to start. Tapping the Latino market could translate to increased sales.
What shape should your marketing take in today's post-war economy?
Your special event won't be so special if nobody hears about it. Here's how to power up your promotions.
Customer Loyalty and Retention
Stop focusing on what your product or service does. Instead, emphasize what customers will get out of buying from you.
Shock value may grab attention, but it can put your company's image at risk. Science has a better way.
5 steps to a simple, concise plan that'll get your marketing efforts on the right track
It sounds crazy, but your toughest competitor can be your greatest ally when you're vying for a sale.
You may not be using the wrong marketing methods--just too many of them.
The art of writing e-mail marketing messages is a valuable one. So why haven't you mastered it yet?
Ads by Type
Take your marketing into the next dimension with dimensional mailers.
Your customers' tastes are always changing. Question is, are your marketing efforts doing the same?
6 ways to come up with million-dollar marketing ideas
Just how marketing-savvy are you? Take this quick quiz and find out.
Don't have a lot to spend? With a little creativity, you can still let your business associates know you care.
A campaign starring a celebrity spokesperson could be the ticket to off-the-chart marketing success.
Closing the Sale
You don't want to nag prospects-but you don't want them to forget about you, either. Stay in touch with a combination of marketing and sales.
An effective e-newsletter really brings in business, but what is an effective e-newsletter?
Don't waste time and money. Here's how to choose the best place for your ads the first time.
Clueless about colors for your fall marketing campaign? Shades affect sales more than you think.
This one-two punch is a great combination for a low-cost, high-reach campaign.
Marketing Your Invention
Let the whole world know about your latest product launch, even on the tightest budget.
Use these tips to master this crucial piece of your sales process.