Kim T. Gordon

Kim T. Gordon

Kim Gordon is the owner of National Marketing Federation and is a multifaceted marketing expert, speaker, author and media spokesperson. Her latest book is Maximum Marketing, Minimum Dollars.

30 Recent Stories

Exploring New Markets

Motivating Affluent Customers

Targeting the rich can mean big bucks for you. Here's how to approach your marketing program for this unique market.
Marketing Basics

3 Marketing Tactics to Use Right Now

Not sure which marketing tactics will work best for you in today's economy? Here are your 3 best bets.
Customer Service

Sweet Rewards

Win over your existing patrons with a customer loyalty program, and watch sales reach new heights.
Market Research

Test Your Product or Service First

It's not as expensive as you think--and it's crucial to your success.
Marketing Ideas

Cross-Training

Join the multichannel marketing revolution, and get ready to pump up your sales.
Getting Press

8 Secrets for Powerful Press Releases

Follow these rules to get top coverage for your business.
Public Speaking

Perfecting Your Public Speaking Persona

Are you a problem presenter? Learn how to avoid these common mistakes.
Marketing Ideas

Smart New Marketing Tactics to Boost Sales

Even on a limited budget, you can call attention to your business using these effective marketing strategies.
Branding

¿Se Habla Español?

If you don't already, it's time to start. Tapping the Latino market could translate to increased sales.
Marketing Basics

How to Market in Uncertain Times

What shape should your marketing take in today's post-war economy?
Public Relations

Promoting an Event

Your special event won't be so special if nobody hears about it. Here's how to power up your promotions.
Customer Loyalty and Retention

Give Customers an Experience to Remember

Stop focusing on what your product or service does. Instead, emphasize what customers will get out of buying from you.
Entrepreneur Magazine

Shock Treatment

Shock value may grab attention, but it can put your company's image at risk. Science has a better way.
Marketing Plan

Write a Simple Marketing Plan

5 steps to a simple, concise plan that'll get your marketing efforts on the right track
Marketing

Friends and Foes

It sounds crazy, but your toughest competitor can be your greatest ally when you're vying for a sale.
Marketing Basics

Is Your Marketing Out of Focus?

You may not be using the wrong marketing methods--just too many of them.
Entrepreneur Magazine

No-Fail e-Mail

The art of writing e-mail marketing messages is a valuable one. So why haven't you mastered it yet?
Ads by Type

Get Your Direct Mail Noticed

Take your marketing into the next dimension with dimensional mailers.
Marketing Basics

Evolution Theory

Your customers' tastes are always changing. Question is, are your marketing efforts doing the same?
Marketing Ideas

Creative Brainstorming Techniques

6 ways to come up with million-dollar marketing ideas
Entrepreneur Magazine

Get Smart!

Just how marketing-savvy are you? Take this quick quiz and find out.
Marketing Ideas

'Tis the Season for Business Gift-Giving

Don't have a lot to spend? With a little creativity, you can still let your business associates know you care.
Marketing Ideas

Fame and Fortune

A campaign starring a celebrity spokesperson could be the ticket to off-the-chart marketing success.
Closing the Sale

Keep in Touch to Close the Sale

You don't want to nag prospects-but you don't want them to forget about you, either. Stay in touch with a combination of marketing and sales.
Entrepreneur Magazine

Weigh Your Opt-Ins

An effective e-newsletter really brings in business, but what is an effective e-newsletter?
Advertising

Selecting the Best Media for Your Ad

Don't waste time and money. Here's how to choose the best place for your ads the first time.
Entrepreneur Magazine

Get a Hue!

Clueless about colors for your fall marketing campaign? Shades affect sales more than you think.
Marketing Ideas

Partnership & Place-Based Marketing Techniques

This one-two punch is a great combination for a low-cost, high-reach campaign.
Marketing Your Invention

Market a New Product on Any Budget

Let the whole world know about your latest product launch, even on the tightest budget.
Presentations

10 Steps for Successful Sales Meetings

Use these tips to master this crucial piece of your sales process.
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