Kim T. Gordon

Kim T. Gordon

Kim Gordon is the owner of National Marketing Federation and is a multifaceted marketing expert, speaker, author and media spokesperson. Her latest book is Maximum Marketing, Minimum Dollars.
Marketing

The Fastest Route to Sales

4 quick ways to reach your hottest prospects
Marketing

Become a Business Evangelist

You're all fired up about your company's products and services, so make sure your employees are, too--and that they let everyone know it.
Marketing

Improve Sales With a Marketing Plan

Need to step up your sales? Create an easy-to-follow marketing plan that'll help you along.
Marketing

The Great Outdoors

New options in out-of-home advertising

Track Records

Why it's important to track your advertising results
Marketing

4 Elements of a Winning Brand

When it comes to your image, are you hitting hard or striking out? Cover all your bases with these 4 critical elements of a winning brand.
Marketing

Fresh Ideas for Innovative Marketing

Try these out-of-the-ordinary tactics for extraordinary results.
Starting a Business

Marketing to Other Entrepreneurs

If you're marketing to other business owners, you need to offer the 7 things they want most--and learn how you can deliver them.
Marketing

Using Experiential Marketing

Seeing is believing. Get customers to buy your products by giving them a first-hand experience.
Technology

Creating a Content-Rich Website

Six tips for creating a compelling site your customers will buy from
Marketing

Put Your Ads Where Your Customers Are

Your ad, that is. Place-based advertising allows you to reach your ideal customers with the right message, in the right place at the right time.
Starting a Business

Get PR for Your New Business

Follow these smart tips to get PR coverage for your new business.
Marketing

Turn Your Competitors Into Allies

Five ways to increase sales by forging competitive alliances
Starting a Business

8 Ways to Improve Your Visibility

Your business may be on a budget, but you can still pump up your visibility. These 8 proven tactics will get you noticed on the cheap.
Marketing

Inventive Ways to Use Place-Based Media

With place-based media, you can advertise nearly anywhere your customers look. Here's how to choose the right places to get your message out.