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Kim T. Gordon

Kim T. Gordon is one of the country's leading experts on the small-business market. Over the past 30 years as an author, marketing expert, media spokesperson, speaker and coach, her work has helped millions of small-business owners increase their success. For more than a decade, Kim's Entrepreneur magazine columns and online columns, which appear regularly on Yahoo Small Business, MSNBC, AOL and other major sites, have provided solid advice on growing a business to between three million and fifteen million readers monthly.

Work with Fortune 100s
A recognized spokesperson and consultant on small-business success, Kim works with Fortune 100 companies to help them effectively communicate product and service information to the small-business market.

Client work has included:

  • Canon - a national tour that included television, radio and print media interviews.
  • Sprint - two satellite television tours, multiple mat releases, articles for publication, two radio tours and a "consumer feature" radio tour, keynotes, workshops in eight cities with book signings, consultation for campaign development.
  • Hewlett-Packard - message development, radio tour, mat releases, and a specially created booklet used as a product enclosure.
  • Nortel Networks - message development, television tour, radio tour and mat release.
  • eBay - message development and radio tour.
  • Oxygen television network - print interviews, a how-to streaming video for the network's website, articles for online publication, creation and direction of a two-day custom workshop for "Build Your Business" winners, online advice to viewers on a featured message board.
  • Office Depot - personal appearances and seminars throughout North America for four years, print media interviews, articles for publication in their private-labeled magazine.
  • Interland ( - ongoing consultation, mat releases, articles for placement in small business publications, print media interviews, radio tour, webinar, in-depth white paper used as a premium, online articles.
  • Visa - message development for Visa Rewards for SMBs, television tour, radio tour, print media interviews, mat release.
  • USPS - product development consultant, editor at large and featured contributor for the Postal Service private labeled small-business magazine, Impact, and its e-newsletter, Virtual Impact.

Kim has appeared: On broadcast and cable network television interviews (including CNN and ABC World News Tonight) and on TV affiliates in every major market; on twenty-one major radio networks (such as the Wall Street Journal and the Business Radio Networks) in addition to independent stations throughout the country; in newspaper interviews from the Los Angeles Times to the Washington Post; and in numerous major magazines from Newsweek and Business Week to Money.

Dedicated to Helping Others
Kim strongly believes that each business owner must give back to the community and is a dedicated fundraiser in the Florida Keys where she now resides with her husband. She founded and chairs the highly successful annual Woman's Hope Concert to benefit Samuel's House, a shelter for women and their children left homeless due to personal challenges and domestic abuse, and the Cancer Foundation of the Florida Keys. She presently serves on multiple boards, and in the past year alone has directed fundraising efforts that netted more than $250,000 for local charities.

30 Recent Stories

Who Are Your Clients?

Get to know potential customers with market research.
May 21, 2001 in Market Research

Presentation With Pizazz

How to overcome your fear of public speaking
May 7, 2001 in Presentations

Better Than Cosmo

Sorry. We can't tell you how good a lover you are. But our quiz can tell you how to sell with the best.
May 1, 2001 in Entrepreneur Magazine

Finding New Prospects

If you're trying to drum up more business through a trade show, these tips from our Marketing Expert can help you expand your client list.
April 12, 2001 in Finding Customers

Under Fire

Will a crisis take your company down? Here's how deft handling can turn public opinion around.
April 1, 2001 in Public Relations

Marketing Plan Makeover

Is it time for an update?
March 30, 2001 in Marketing Plan

Reaching Your Target Market

Look for prospects who will be receptive to your message.
March 19, 2001 in Targeting Niche Markets

How to Price Your Product or Service

This three-step process will help you decide.
March 5, 2001 in Money Basics


Want to market the way Coke and Pepsi do? Then try cable TV.
March 1, 2001 in Entrepreneur Magazine

Selling To Qualified Prospects

Move your prospects from cold to hot.
February 19, 2001 in Closing the Sale

Finding Appropriate Prospect Lists

How to hit a bull's-eye when defining your marketing demographic
February 2, 2001 in Finding Customers

When Selling Gets Personal

Pushing the intangible benefits
February 1, 2001 in Marketing Ideas

What Business Do I Start?

Here's how you can find a business idea, even if you think you have no experience.
February 1, 2001 in Magazine

Growing Pains

Want to expand your business beyond a single-person enterprise? Homebased expert Kim T. Gordon offers her advice.
February 1, 2001 in Magazine

Marketing to Niche Business Clients

Find out how to target a specific business client.
January 22, 2001 in Targeting Niche Markets

Testing International Waters

Find out if your business is ready for the global marketplace.
January 15, 2001 in International Growth

From Freelancer to Design Firm Owner

How to transition from freelance jobs to creating your own firm
January 1, 2001 in Home Based Ideas

Selling to a Niche Market

How can I sell my new bookkeeping service?
January 1, 2001 in Magazine

Building Customer Relationships

Increase your sales through better relationships with your existing customers.
January 1, 2001 in Customer Loyalty and Retention

Getting Screen Time

Find out how to market your product on television.
December 18, 2000 in Ads by Type

Call In the Pros

Need marketing help from the experts? Choose the best firm for your budget.
December 1, 2000 in Marketing Basics

Managing Your Contacts

Our homebased expert tells you why you can't live without a good contact management program.
December 1, 2000 in Magazine

Marketing to Professionals

How do you approach busy attorneys? Our homebased expert will tell you.
December 1, 2000 in Magazine

Fishing for Customers

Reel in clients with these helpful marketing tips.
November 20, 2000 in Finding Customers

Beat the Competition

High quality and sound marketing work as well as lowering your prices.
November 6, 2000 in Marketing Basics

Hold It . . . Hold It . . .

Capture the essence of your business success-the lighter the focus on your prospects and products, the better.
November 1, 2000 in Entrepreneur Magazine

Site Seen

Homebased expert Kim T. Gordon answers our reader's question: How can I promote my online business on a shoestring budget?
November 1, 2000 in Magazine

The Structure Of A Marketing Plan

Homebased expert Kim T. Gordon answers our reader's question: How do I create a marketing plan?
November 1, 2000 in Magazine

Market the Right Image

Tips for creating a marketing plan that attracts the right attention
October 16, 2000 in Marketing Plan

Business In Demand?

How to evaluate whether there's a need for your business
October 3, 2000 in Marketing Basics
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