Kim T. Gordon

Kim T. Gordon

Kim Gordon is the owner of National Marketing Federation and is a multifaceted marketing expert, speaker, author and media spokesperson. Her latest book is Maximum Marketing, Minimum Dollars.

30 Recent Stories

Marketing Basics

On Target?

Top prospects change as your business changes. Here's how to fine-tune your marketing message so it hits home year after year.
Magazine

The Ins & Outs of Direct Mail

Homebased expert Kim T. Gordon answers our reader question: How can I obtain a mailing list by ZIP Code?
Magazine

Scoping Out The Competition

Homebased expert Kim T. Gordon answers our reader question: How can I find out who my competitors are?
Marketing Materials

Marketing Your Book

Hey, authors: Here are the steps for putting together a marketing package for your publication.
Marketing Basics

Creating Your Marketing Strategy

You missed the advertising deadline for your chosen medium. Now what do you do? Here's how can develop a plan to attract clients.
Entrepreneur Magazine

Kick It Up a Notch

Want to turn up the heat on your marketing campaign? Start by turning cold contacts into hot prospects.
Magazine

Building A Name Brand

Introducing a high-quality, low-priced product takes more than hard work--it requires a strong brand image.
Magazine

Creating A Professional Image Through Marketing Materials

To overcome any stigma about being homebased, focus on what's important to your clients: professionalism, stability and capabilities.
Targeting Niche Markets

Focusing on Your Target Market

Zero in on your customers with these helpful tips.
Finding Customers

Attracting Customers

Use your business's assets to bring in more clients.
Finding Ideas

3 Pointers for Choosing a Business to Start

You've got a host of good business ideas. Now, how to figure out which one to start?
Magazine

How to Start a New Publishing Venture

Homebased expert Kim T. Gordon answers our readers' questions: What do I need to consider when starting an advertisement paper?
Marketing Ideas

Do Tell

How to woo and win your hottest prospects-referrals
Marketing Plan

Creating a Marketing Plan

Our Marketing Expert shows you how to make your business grow with solid marketing tactics.
Market Research

Researching Potential Clients

Not sure who your target customers are? Scope them out with these helpful hints.
Advertising How-To Guides

Campaign Ready?

Ok, your new advertising looks great. But how will you ensure its success?
Magazine

Finding Potential Clients

Homebased expert Kim T. Gordon answers our readers' questions: How can I locate prospective clients?
Magazine

Starting An Employment Skills Training Center

Homebased expert Kim T. Gordon answers our readers' questions: Where to find more information on starting a life skills training center for students.
Online Marketing

Improve Your Mail Order Results

Not sure how many catalogs you should be sending? Try doing a test run first.
Marketing Basics

Using Your Strengths

What marketing methods are best on a limited budget? Here is a four-step program that'll improve your marketing results.
Entrepreneur Magazine

I Hope You Studied

Put your marketing know-how to the test.
Magazine

Letter Perfect

Homebased expert Kim T. Gordon answers our readers' questions: What are the elements of a successful sales letter?
Magazine

Begin At The Beginning

Homebased expert Kim T. Gordon answers our readers' questions: How can you best market your service and identify potential customers?
Finding Customers

Direct Hit

Looking for more customers? Our Marketing Expert helps you put together an effective marketing plan to help you expand your client list.
Marketing Basics

Final Words

Dispelling three sales and marketing myths
Entrepreneur Magazine

See And Be Seen

Minimize competition-and maximize results-by putting your advertising dollars where your customers live, work and play.
Magazine

Ticket to Ride

Homebased expert Kim T. Gordon answers our readers' questions: How to market a children's transportation service
Partnership

Two's Company

Homebased expert Kim T. Gordon answers our readers' questions: Why should you find a business partner?
Finding Customers

Spreading the Word

Don't quite know how to reach your customers? Our Marketing Expert shows you how to find them.
Branding

Identity Crisis

Our Marketing Expert reveals why you should think twice before changing your business name.
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