Kim T. Gordon

Kim T. Gordon

Kim Gordon is the owner of National Marketing Federation and is a multifaceted marketing expert, speaker, author and media spokesperson. Her latest book is Maximum Marketing, Minimum Dollars.
Marketing

Take Control of Your Marketing Plan

You control your business, but your marketing plan is another story. Take the reins by channeling your inner chief marketing officer.
Marketing

Tips for Event Sponsorship

Whether it's a parade or a 10K run, make your event sponsorship dollars count for everyone involved by following these tips.
Marketing

How to Make Friends With the Media

Want to win press coverage? Follow these four steps to building a successful media relations campaign.
Marketing

Warm Up to Cold Calls

Everyone hates making cold calls---until they learn how to do it properly. Follow these 7 steps to overcome your fear, and start dialing for dollars.
Marketing

Riding the Airwaves

A radio tour can help you spread your message coast to coast without spending a fortune. So are you ready to take the mic?
Starting a Business

Building Buzz in a New Market

Ready to grow your business? Follow this step-by-step approach to winning new customers.
Marketing

5 Steps to Starting a Cable Ad Campaign

No need to spend millions to get on the big networks--reach your best customers with these 5 simple steps for launching a cable ad campaign.
Marketing

Get Customers to Open Your E-Mail

Looking for a low-cost, high-return marketing tactic? Follow these four expert tips for a successful e-mail campaign.
Growth Strategies

How To Tackle a New Market

Ready to grow your business? Follow this step-by-step approach to winning new customers.
Marketing

3 Ways to Boost Consulting Biz Sales

Want to boost your consulting practice in the new year? Power up your sales and marketing programs by following 3 key steps.

Is Your Biz Black and White and Read All Over?

Limiting your print campaign to newspapers? Here are five ways to use magazines in your marketing mix
Marketing

Take a Stand

A newsstand, that is. Make magazines part of your marketing mix with these five money-saving ideas for advertising in print.
Technology

Improve Your Online Holiday Sales

Selling products online? Smart marketers will follow these six tips to increase online sales and profits this holiday season.

Holiday Sales Secrets

Ready to try something new this holiday season? Here are four ways to win more sales and raise your company's visibility.
Marketing

Raising Visibility During Holiday Time

Ready to try something new this holiday season? Here are four great ways to win more sales and raise your company's visibility.