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Kim T. Gordon

Kim T. Gordon is one of the country's leading experts on the small-business market. Over the past 30 years as an author, marketing expert, media spokesperson, speaker and coach, her work has helped millions of small-business owners increase their success. For more than a decade, Kim's Entrepreneur magazine columns and online columns, which appear regularly on Yahoo Small Business, MSNBC, AOL and other major sites, have provided solid advice on growing a business to between three million and fifteen million readers monthly.

Work with Fortune 100s
A recognized spokesperson and consultant on small-business success, Kim works with Fortune 100 companies to help them effectively communicate product and service information to the small-business market.

Client work has included:

  • Canon - a national tour that included television, radio and print media interviews.
  • Sprint - two satellite television tours, multiple mat releases, articles for publication, two radio tours and a "consumer feature" radio tour, keynotes, workshops in eight cities with book signings, consultation for campaign development.
  • Hewlett-Packard - message development, radio tour, mat releases, and a specially created booklet used as a product enclosure.
  • Nortel Networks - message development, television tour, radio tour and mat release.
  • eBay - message development and radio tour.
  • Oxygen television network - print interviews, a how-to streaming video for the network's website, articles for online publication, creation and direction of a two-day custom workshop for "Build Your Business" winners, online advice to viewers on a featured message board.
  • Office Depot - personal appearances and seminars throughout North America for four years, print media interviews, articles for publication in their private-labeled magazine.
  • Interland ( - ongoing consultation, mat releases, articles for placement in small business publications, print media interviews, radio tour, webinar, in-depth white paper used as a premium, online articles.
  • Visa - message development for Visa Rewards for SMBs, television tour, radio tour, print media interviews, mat release.
  • USPS - product development consultant, editor at large and featured contributor for the Postal Service private labeled small-business magazine, Impact, and its e-newsletter, Virtual Impact.

Kim has appeared: On broadcast and cable network television interviews (including CNN and ABC World News Tonight) and on TV affiliates in every major market; on twenty-one major radio networks (such as the Wall Street Journal and the Business Radio Networks) in addition to independent stations throughout the country; in newspaper interviews from the Los Angeles Times to the Washington Post; and in numerous major magazines from Newsweek and Business Week to Money.

Dedicated to Helping Others
Kim strongly believes that each business owner must give back to the community and is a dedicated fundraiser in the Florida Keys where she now resides with her husband. She founded and chairs the highly successful annual Woman's Hope Concert to benefit Samuel's House, a shelter for women and their children left homeless due to personal challenges and domestic abuse, and the Cancer Foundation of the Florida Keys. She presently serves on multiple boards, and in the past year alone has directed fundraising efforts that netted more than $250,000 for local charities.

30 Recent Stories

On Target?

Top prospects change as your business changes. Here's how to fine-tune your marketing message so it hits home year after year.
October 1, 2000 in Marketing Basics

The Ins & Outs of Direct Mail

Homebased expert Kim T. Gordon answers our reader question: How can I obtain a mailing list by ZIP Code?
September 22, 2000 in Magazine

Scoping Out The Competition

Homebased expert Kim T. Gordon answers our reader question: How can I find out who my competitors are?
September 22, 2000 in Magazine

Marketing Your Book

Hey, authors: Here are the steps for putting together a marketing package for your publication.
September 18, 2000 in Marketing Materials

Creating Your Marketing Strategy

You missed the advertising deadline for your chosen medium. Now what do you do? Here's how can develop a plan to attract clients.
September 4, 2000 in Marketing Basics

Kick It Up a Notch

Want to turn up the heat on your marketing campaign? Start by turning cold contacts into hot prospects.
September 1, 2000 in Entrepreneur Magazine

Building A Name Brand

Introducing a high-quality, low-priced product takes more than hard work--it requires a strong brand image.
August 25, 2000 in Magazine

Creating A Professional Image Through Marketing Materials

To overcome any stigma about being homebased, focus on what's important to your clients: professionalism, stability and capabilities.
August 25, 2000 in Magazine

Focusing on Your Target Market

Zero in on your customers with these helpful tips.
August 21, 2000 in Targeting Niche Markets

Attracting Customers

Use your business's assets to bring in more clients.
August 7, 2000 in Finding Customers

3 Pointers for Choosing a Business to Start

You've got a host of good business ideas. Now, how to figure out which one to start?
August 1, 2000 in Finding Ideas

How to Start a New Publishing Venture

Homebased expert Kim T. Gordon answers our readers' questions: What do I need to consider when starting an advertisement paper?
August 1, 2000 in Magazine

Do Tell

How to woo and win your hottest prospects-referrals
August 1, 2000 in Marketing Ideas

Creating a Marketing Plan

Our Marketing Expert shows you how to make your business grow with solid marketing tactics.
July 17, 2000 in Marketing Plan

Researching Potential Clients

Not sure who your target customers are? Scope them out with these helpful hints.
July 3, 2000 in Market Research

Campaign Ready?

Ok, your new advertising looks great. But how will you ensure its success?
July 1, 2000 in Advertising How-To Guides

Finding Potential Clients

Homebased expert Kim T. Gordon answers our readers' questions: How can I locate prospective clients?
June 20, 2000 in Magazine

Starting An Employment Skills Training Center

Homebased expert Kim T. Gordon answers our readers' questions: Where to find more information on starting a life skills training center for students.
June 20, 2000 in Magazine

Improve Your Mail Order Results

Not sure how many catalogs you should be sending? Try doing a test run first.
June 19, 2000 in Online Marketing

Using Your Strengths

What marketing methods are best on a limited budget? Here is a four-step program that'll improve your marketing results.
June 5, 2000 in Marketing Basics

I Hope You Studied

Put your marketing know-how to the test.
June 1, 2000 in Entrepreneur Magazine

Letter Perfect

Homebased expert Kim T. Gordon answers our readers' questions: What are the elements of a successful sales letter?
June 1, 2000 in Magazine

Begin At The Beginning

Homebased expert Kim T. Gordon answers our readers' questions: How can you best market your service and identify potential customers?
May 30, 2000 in Magazine

Direct Hit

Looking for more customers? Our Marketing Expert helps you put together an effective marketing plan to help you expand your client list.
May 12, 2000 in Finding Customers

Final Words

Dispelling three sales and marketing myths
May 1, 2000 in Marketing Basics

See And Be Seen

Minimize competition-and maximize results-by putting your advertising dollars where your customers live, work and play.
May 1, 2000 in Entrepreneur Magazine

Ticket to Ride

Homebased expert Kim T. Gordon answers our readers' questions: How to market a children's transportation service
May 1, 2000 in Magazine

Two's Company

Homebased expert Kim T. Gordon answers our readers' questions: Why should you find a business partner?
May 1, 2000 in Partnership

Spreading the Word

Don't quite know how to reach your customers? Our Marketing Expert shows you how to find them.
April 28, 2000 in Finding Customers

Identity Crisis

Our Marketing Expert reveals why you should think twice before changing your business name.
April 18, 2000 in Branding
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