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Kim T. Gordon

Kim T. Gordon is one of the country's leading experts on the small-business market. Over the past 30 years as an author, marketing expert, media spokesperson, speaker and coach, her work has helped millions of small-business owners increase their success. For more than a decade, Kim's Entrepreneur magazine columns and online columns, which appear regularly on Yahoo Small Business, MSNBC, AOL and other major sites, have provided solid advice on growing a business to between three million and fifteen million readers monthly.

Work with Fortune 100s
A recognized spokesperson and consultant on small-business success, Kim works with Fortune 100 companies to help them effectively communicate product and service information to the small-business market.

Client work has included:

  • Canon - a national tour that included television, radio and print media interviews.
  • Sprint - two satellite television tours, multiple mat releases, articles for publication, two radio tours and a "consumer feature" radio tour, keynotes, workshops in eight cities with book signings, consultation for campaign development.
  • Hewlett-Packard - message development, radio tour, mat releases, and a specially created booklet used as a product enclosure.
  • Nortel Networks - message development, television tour, radio tour and mat release.
  • eBay - message development and radio tour.
  • Oxygen television network - print interviews, a how-to streaming video for the network's website, articles for online publication, creation and direction of a two-day custom workshop for "Build Your Business" winners, online advice to viewers on a featured message board.
  • Office Depot - personal appearances and seminars throughout North America for four years, print media interviews, articles for publication in their private-labeled magazine.
  • Interland (Web.com) - ongoing consultation, mat releases, articles for placement in small business publications, print media interviews, radio tour, webinar, in-depth white paper used as a premium, online articles.
  • Visa - message development for Visa Rewards for SMBs, television tour, radio tour, print media interviews, mat release.
  • USPS - product development consultant, editor at large and featured contributor for the Postal Service private labeled small-business magazine, Impact, and its e-newsletter, Virtual Impact.

Kim has appeared: On broadcast and cable network television interviews (including CNN and ABC World News Tonight) and on TV affiliates in every major market; on twenty-one major radio networks (such as the Wall Street Journal and the Business Radio Networks) in addition to independent stations throughout the country; in newspaper interviews from the Los Angeles Times to the Washington Post; and in numerous major magazines from Newsweek and Business Week to Money.

Dedicated to Helping Others
Kim strongly believes that each business owner must give back to the community and is a dedicated fundraiser in the Florida Keys where she now resides with her husband. She founded and chairs the highly successful annual Woman's Hope Concert to benefit Samuel's House, a shelter for women and their children left homeless due to personal challenges and domestic abuse, and the Cancer Foundation of the Florida Keys. She presently serves on multiple boards, and in the past year alone has directed fundraising efforts that netted more than $250,000 for local charities.

30 Recent Stories

One-Man Show

Our Marketing Expert shows you how to set up your own marketing program.
April 14, 2000 in Marketing Basics

Focus Pocus

Focusing your sales efforts
April 1, 2000 in Magazine

Paper Chase

You work at home but still want to retain some privacy-so what address do you put on your stationery?
April 1, 2000 in Magazine

Referential Treatment

Referral programs
March 1, 2000 in Magazine

How To Budget For Success

If you're like many start-up homebased business owners, you haven't budgeted enough for marketing expenses. Our homebased expert reveals why you can't ignore this crucial element to success.
March 1, 2000 in Magazine

Size Matters

Professional advertising help
February 1, 2000 in Advertising How-To Guides

Master The Meeting

Make the most of meetings
January 1, 2000 in Magazine

The Great Outdoors

The Outsiders, Chat time
December 1, 1999 in Magazine

Hit List

We answer your questions regarding no-fail direct mail
November 1, 1999 in Ads by Type

The Spying Game

Spies like you, street-smart marketing
October 1, 1999 in Magazine

Vocal Motion

Talking points, start with a splash
September 1, 1999 in Magazine

Dialing For Dollars

The buzz on telephone tactics
August 1, 1999 in Magazine

Bull's-Eye

Target your clients right
June 1, 1999 in Magazine

Stop, Look and Listen

Listen and learn
May 1, 1999 in Sales Techniques

Quick Guide to Business Image

Technology that can make your business look as professional as it is... or more so.
May 1, 1999 in Entrepreneur Magazine

Marketing Midterm

Test your sales quotient.
April 1, 1999 in Magazine

United Way

Pros of partnering
March 1, 1999 in Magazine

Package Deal

Why image is everything
February 1, 1999 in Magazine

Steer Clear

Your marketing materials sell your company image to the world.
January 1, 1999 in Magazine

Hot Sellers

Try these tips to warm up cold prospects.
December 1, 1998 in Magazine

Pick Up the Pieces

What to do when a good ad gets a bad response.
November 1, 1998 in Advertising How-To Guides

Oh, Yes!

4 secrets to getting past NO
October 1, 1998 in Closing the Sale

Speak Easy

Scared stiff by public speaking? Try our tips for presenting like a pro.
September 1, 1998 in Magazine

Meet Market

10 steps to successful meetings
August 1, 1998 in Magazine

Get Noticed With Dimensional Mail

Have you thought about using dimensional mailers in your direct-mail campaigns?
August 1, 1998 in Ads by Type

Press For Success

8 secrets to writing more powerful press releases.
July 1, 1998 in Magazine

In Other Words

Tailor your sales pitch to speak your customer's language.
June 1, 1998 in Magazine

Letter Perfect

Ink the deal with a solid sales letter.
May 1, 1998 in Magazine

Medium Well

Reach your customers with the right medium.
April 1, 1998 in Advertising How-To Guides

Spin Doctors

Put a positive spin on sales with these image-building tips.
March 1, 1998 in Magazine
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