Kim T. Gordon
Kim Gordon is the owner of National Marketing Federation and is a multifaceted marketing expert, speaker, author and media spokesperson. Her latest book is Maximum Marketing, Minimum Dollars
Get up-to-speed fast on these 10 critical marketing facts and trends by taking our quick quiz, then reading the answers and in-depth explanations provided by our marketing expert.
Freedom of choice motivates consumers. Build a winning campaign by giving patrons the power to choose.
Not sure how to market your service-based business? Focus on these five tips for bringing in new customers.
You've worked hard to land that media interview, so here's how to make sure your message gets across.
Want high response rates on a budget? Reach your top business-to-business prospects with dimensional, direct-mail pieces.
Freedom of choice motivates American consumers. Learn how to build a winning campaign by giving your customers the power to choose.
You've got a host of good business ideas. Now, how to figure out which one to start?
Increase your sales with this step-by-step advice for creating a steady flow of customer referrals.
When and where does your advertising work best? Use these contextual-advertising tips to set the scene and snag prospective buyers.
Looking for a cost-effective way to build sales? Follow these tips for choosing the best out-of-home advertising for your next campaign.
An effective rewards program keeps customers coming back. Here are 5 essential tips for building your program--and your sales.
An effective rewards program will keep customers coming back. Here are five keys to creating one for your biz.
Build your own customer rewards program by following these five tips from a marketing expert.
With cinema advertising, you can reach a captive audience -- and make your biz the feature presentation.
Looking for a marketing campaign that will get your name in front of new customers? Direct mail takes you right to their mailboxes.