Kim T. Gordon

Kim T. Gordon

Kim Gordon is the owner of National Marketing Federation and is a multifaceted marketing expert, speaker, author and media spokesperson. Her latest book is Maximum Marketing, Minimum Dollars.
Marketing

Test Your Marketing I.Q.

Get up-to-speed fast on these 10 critical marketing facts and trends by taking our quick quiz, then reading the answers and in-depth explanations provided by our marketing expert.

Pro-Choice

Freedom of choice motivates consumers. Build a winning campaign by giving patrons the power to choose.

Five Tips for Marketing Your Service-Based Business

Not sure how to market your service-based business? Focus on these five tips for bringing in new customers.

Press Conference

You've worked hard to land that media interview, so here's how to make sure your message gets across.
Marketing

Open More Doors with Dimensional Mail

Want high response rates on a budget? Reach your top business-to-business prospects with dimensional, direct-mail pieces.
Marketing

Entice Consumers With Options

Freedom of choice motivates American consumers. Learn how to build a winning campaign by giving your customers the power to choose.

Three Pointers for Choosing a Business to Start

You've got a host of good business ideas. Now, how to figure out which one to start?
Marketing

Smart Ways to Win Referrals

Increase your sales with this step-by-step advice for creating a steady flow of customer referrals.
Marketing

In the Mood

When and where does your advertising work best? Use these contextual-advertising tips to set the scene and snag prospective buyers.
Marketing

Heat Up Sales With Out-of-Home Marketing

Looking for a cost-effective way to build sales? Follow these tips for choosing the best out-of-home advertising for your next campaign.
Marketing

5 Tips for Building a Rewards Program

An effective rewards program keeps customers coming back. Here are 5 essential tips for building your program--and your sales.

Sweet Rewards

An effective rewards program will keep customers coming back. Here are five keys to creating one for your biz.
Marketing

Rewarding Loyal Customers

Build your own customer rewards program by following these five tips from a marketing expert.

You Ought to Be in Pictures

With cinema advertising, you can reach a captive audience -- and make your biz the feature presentation.
Marketing

Get in Front of Customers With Direct Mail

Looking for a marketing campaign that will get your name in front of new customers? Direct mail takes you right to their mailboxes.