$1 an issue
Switch back to your default edition.
This content is tailored to our readers in
Make it your default.
Kim T. Gordon
Kim Gordon is the owner of National Marketing Federation and is a multifaceted marketing expert, speaker, author and media spokesperson. Her latest book is
Maximum Marketing, Minimum Dollars
Test Your Marketing I.Q.
Get up-to-speed fast on these 10 critical marketing facts and trends by taking our quick quiz, then reading the answers and in-depth explanations provided by our marketing expert.
Freedom of choice motivates consumers. Build a winning campaign by giving patrons the power to choose.
Five Tips for Marketing Your Service-Based Business
Not sure how to market your service-based business? Focus on these five tips for bringing in new customers.
You've worked hard to land that media interview, so here's how to make sure your message gets across.
Open More Doors with Dimensional Mail
Want high response rates on a budget? Reach your top business-to-business prospects with dimensional, direct-mail pieces.
Entice Consumers With Options
Freedom of choice motivates American consumers. Learn how to build a winning campaign by giving your customers the power to choose.
Three Pointers for Choosing a Business to Start
You've got a host of good business ideas. Now, how to figure out which one to start?
Smart Ways to Win Referrals
Increase your sales with this step-by-step advice for creating a steady flow of customer referrals.
In the Mood
When and where does your advertising work best? Use these contextual-advertising tips to set the scene and snag prospective buyers.
Heat Up Sales With Out-of-Home Marketing
Looking for a cost-effective way to build sales? Follow these tips for choosing the best out-of-home advertising for your next campaign.
5 Tips for Building a Rewards Program
An effective rewards program keeps customers coming back. Here are 5 essential tips for building your program--and your sales.
An effective rewards program will keep customers coming back. Here are five keys to creating one for your biz.
Rewarding Loyal Customers
Build your own customer rewards program by following these five tips from a marketing expert.
You Ought to Be in Pictures
With cinema advertising, you can reach a captive audience -- and make your biz the feature presentation.
Get in Front of Customers With Direct Mail
Looking for a marketing campaign that will get your name in front of new customers? Direct mail takes you right to their mailboxes.
Today's Most Read
Make Them Trust You With These 5 Body Language Secrets
How Successful People Work Less and Get More Done
15 Body Language Secrets of Successful People
6 Business Books That Will Revolutionize Your Business and Change Your Life
The 10 Qualities of Exceptional People
Starting a Business
Reprints & Licensing
© 2015 Entrepreneur Media, Inc.
This ad will close in