Kim T. Gordon

Kim T. Gordon

Kim Gordon is the owner of National Marketing Federation and is a multifaceted marketing expert, speaker, author and media spokesperson. Her latest book is Maximum Marketing, Minimum Dollars.

30 Recent Stories

Marketing Basics

One-Man Show

Our Marketing Expert shows you how to set up your own marketing program.
Magazine

Focus Pocus

Focusing your sales efforts
Magazine

Paper Chase

You work at home but still want to retain some privacy-so what address do you put on your stationery?
Magazine

Referential Treatment

Referral programs
Magazine

How To Budget For Success

If you're like many start-up homebased business owners, you haven't budgeted enough for marketing expenses. Our homebased expert reveals why you can't ignore this crucial element to success.
Advertising How-To Guides

Size Matters

Professional advertising help
Magazine

Master The Meeting

Make the most of meetings
Magazine

The Great Outdoors

The Outsiders, Chat time
Ads by Type

Hit List

We answer your questions regarding no-fail direct mail
Magazine

The Spying Game

Spies like you, street-smart marketing
Magazine

Vocal Motion

Talking points, start with a splash
Magazine

Dialing For Dollars

The buzz on telephone tactics
Magazine

Bull's-Eye

Target your clients right
Sales Techniques

Stop, Look and Listen

Listen and learn
Entrepreneur Magazine

Quick Guide to Business Image

Technology that can make your business look as professional as it is... or more so.
Magazine

Marketing Midterm

Test your sales quotient.
Magazine

United Way

Pros of partnering
Magazine

Package Deal

Why image is everything
Magazine

Steer Clear

Your marketing materials sell your company image to the world.
Magazine

Hot Sellers

Try these tips to warm up cold prospects.
Advertising How-To Guides

Pick Up the Pieces

What to do when a good ad gets a bad response.
Closing the Sale

Oh, Yes!

4 secrets to getting past NO
Magazine

Speak Easy

Scared stiff by public speaking? Try our tips for presenting like a pro.
Magazine

Meet Market

10 steps to successful meetings
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Get Noticed With Dimensional Mail

Have you thought about using dimensional mailers in your direct-mail campaigns?
Magazine

Press For Success

8 secrets to writing more powerful press releases.
Magazine

In Other Words

Tailor your sales pitch to speak your customer's language.
Magazine

Letter Perfect

Ink the deal with a solid sales letter.
Advertising How-To Guides

Medium Well

Reach your customers with the right medium.
Magazine

Spin Doctors

Put a positive spin on sales with these image-building tips.
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