Kim T. Gordon

Kim T. Gordon

Kim Gordon is the owner of National Marketing Federation and is a multifaceted marketing expert, speaker, author and media spokesperson. Her latest book is Maximum Marketing, Minimum Dollars.
Marketing

Rock-Solid Marketing for Trendy Times

Instead of jumping from trend to trend follow these six steps for marketing that really works.
Marketing

New Ways to Engage Customers

Make sure these 3 crucial elements are part of your marketing plan.
Reverse Your Fortune With Sound Marketing
Marketing

Reverse Your Fortune With Sound Marketing

When you know your market, your product will sell itself.

6 Essential Tips for Ads That Get Results

You don't need money to create a memorable message.
Marketing

Target Moms' Buying Power

Learn the top 5 ways to maximize sales from this enormous market.
Marketing

3 Tips for Successful Green Marketing

If you're jumping on the green bandwagon, do it practically.
Marketing

Proven Tactics for Tough Times

The newest insights into online marketing that deliver customers
Marketing

Recession Marketing All About Connections

Experiential marketing helps you connect with customers on an emotional level--for less than you think.
Marketing

How to Make Your Message Stick

Memorable marketing leads to sales. Follow these 4 essential tips to make your message unforgettable.
Marketing

How to Advertise Now

Unsure what to cut and what to keep? This smart, 4-point checklist is your guide to recession-era advertising.
Starting a Business

2009: The Year of One-to-One Marketing

Great letters make for strong sales. Start the new year out right by building relationships one letter at a time.