$1 an issue
Switch back to your default edition.
This content is tailored to our readers in
Make it your default.
Kim T. Gordon
Kim Gordon is the owner of National Marketing Federation and is a multifaceted marketing expert, speaker, author and media spokesperson. Her latest book is
Maximum Marketing, Minimum Dollars
Rock-Solid Marketing for Trendy Times
Instead of jumping from trend to trend follow these six steps for marketing that really works.
New Ways to Engage Customers
Make sure these 3 crucial elements are part of your marketing plan.
Reverse Your Fortune With Sound Marketing
When you know your market, your product will sell itself.
6 Essential Tips for Ads That Get Results
You don't need money to create a memorable message.
Target Moms' Buying Power
Learn the top 5 ways to maximize sales from this enormous market.
3 Tips for Successful Green Marketing
If you're jumping on the green bandwagon, do it practically.
Proven Tactics for Tough Times
The newest insights into online marketing that deliver customers
What is the best way to market a home-based office management business?
Recession Marketing All About Connections
Experiential marketing helps you connect with customers on an emotional level--for less than you think.
During this economy, where should I invest my money to attract new customers?
How do you determine volume discounts?
How to Make Your Message Stick
Memorable marketing leads to sales. Follow these 4 essential tips to make your message unforgettable.
How to Advertise Now
Unsure what to cut and what to keep? This smart, 4-point checklist is your guide to recession-era advertising.
Starting a Business
2009: The Year of One-to-One Marketing
Great letters make for strong sales. Start the new year out right by building relationships one letter at a time.
In these tough economic times, what are some inexpensive and creative ways to market and expand your business?
Today's Most Read
How Successful People Work Less and Get More Done
Make Them Trust You With These 5 Body Language Secrets
The 10 Qualities of Exceptional People
A Surprising and Unlikely Place to Look for Product Ideas
16 Tips for Living a Happy Life Starting Right Now
Starting a Business
Reprints & Licensing
© 2015 Entrepreneur Media, Inc.
This ad will close in