Kim T. Gordon
Kim Gordon is the owner of National Marketing Federation and is a multifaceted marketing expert, speaker, author and media spokesperson. Her latest book is Maximum Marketing, Minimum Dollars
30 Recent Stories
Fight the high cost of gas and air travel with your own webinars.
Press releases can be targeted directly to consumers, without the media filter. Here are 4 new ways to use press releases to win sales.
Tight consumer budgets may dampen spirits, so here are 5 tips for ringing in the sales this holiday season.
Social responsibility makes consumers take notice. Follow these 5 steps to create a successful cause-based marketing campaign.
Consumers juggle all kinds of media these days. So how can you get noticed and influence their purchases?
When the economy takes a tumble, don't let your marketing go down with it. Stay standing by retuning your message.
Changes in the marketplace and economy are changing the ways consumers spend. Here are 4 ways to cope.