Kim T. Gordon

Kim T. Gordon

Kim Gordon is the owner of National Marketing Federation and is a multifaceted marketing expert, speaker, author and media spokesperson. Her latest book is Maximum Marketing, Minimum Dollars.

30 Recent Stories

Marketing Ideas

Marketing Presentations Go Virtual

Fight the high cost of gas and air travel with your own webinars.
Marketing Basics

Not Your Father's Marketing Campaign

Press releases can be targeted directly to consumers, without the media filter. Here are 4 new ways to use press releases to win sales.
Finding Customers

Make Your Best Offer

Tight consumer budgets may dampen spirits, so here are 5 tips for ringing in the sales this holiday season.
Branding

Cause Marketing Matters to Consumers

Social responsibility makes consumers take notice. Follow these 5 steps to create a successful cause-based marketing campaign.
Marketing Basics

Reaching Multitaskers

Consumers juggle all kinds of media these days. So how can you get noticed and influence their purchases?
Entrepreneur Magazine

Turn It Around

When the economy takes a tumble, don't let your marketing go down with it. Stay standing by retuning your message.
Entrepreneur Startups Magazine

Say The Right Thing

Your marketing message should highlight how you're different and motivate prospects to buy.
Marketing

A Marketer's Survival Guide

Changes in the marketplace and economy are changing the ways consumers spend. Here are 4 ways to cope.
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