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Kim T. Gordon
Kim Gordon is the owner of National Marketing Federation and is a multifaceted marketing expert, speaker, author and media spokesperson. Her latest book is
Maximum Marketing, Minimum Dollars
How do we tell our existing clients that we are renaming our company without confusing or alienating them?
Win Sales From Recession-Minded Consumers
Here are 3 ways to woo shoppers this summer, when the spotlight's on saving.
How do I determine the target area for distributing my fliers?
The truth about some common marketing lies--and their consequences.
We are relocating our business. How can we maintain our current clients and draw new customers?
How do we cost-effectively market a home-exterior product to custom-home builders?
How do I create a distinct brand for my coffee shop awash in the sea of other coffee shops?
Do radio and TV offer sponsorship of events or a free media package?
How do I attract more customers to my bakery?
I want to use classified advertising to sell my product. How do I choose the appropriate publication?
Word to the Wise
These 8 tired words will turn customers off instead of drawing them in.
Get Your Copy Write
Expert tips for writing great letters, ads, brochures and more without professional help
How can a dental office attract new patients?
How many times do you need to place an ad in the newspaper before you get noticed?
I just started a customer service consulting firm. What's the best way to get customers?
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