Kim T. Gordon

Kim T. Gordon

Kim Gordon is the owner of National Marketing Federation and is a multifaceted marketing expert, speaker, author and media spokesperson. Her latest book is Maximum Marketing, Minimum Dollars.

30 Recent Stories

Marketing

The Power of Personalization

Use these 3 smart tactics to personalize marketing messages and increase sales.
Entrepreneur Magazine

As Seen on TV

Offering more ways to reach your target audience for less cash, TV advertising isn't just for the big boys anymore.
Market Research

Deep Insight Without Deep Pockets

Adopt these low-cost research tactics for a revealing look at what makes your customers buy.
Entrepreneur Magazine

A Guide to Effective Mailings

Are you getting the most out of your direct-mail campaign? Follow this advice and post record returns on your efforts.
Public Relations

Spread the Good Word

PR is a do-it-yourself job when you use one of these 3 tactics.
Entrepreneur Magazine

What's Your Story?

Create emotionally invested customers by injecting your unique personality into every aspect of your business.
Market Research

Get to Know the Competition

A simple, 4-step competitive analysis will help you rise above the pack.
Entrepreneur Magazine

A Real Standout

When customers ask "why should I buy?" you can win their dollars--and their loyalty--by showing your competitive advantage.
Marketing Basics

Take Charge of Your Marketing

Don't wait until business dips to start marketing. Begin today using these 3 important principles to develop your core message.
Entrepreneur Magazine

It's Raining Men

In advertising, a good man is sometimes hard to find. So avoiding the stereotype trap can pay off with a barrage of male customers.
Entrepreneur Startups Magazine

Master Your Domain

Online marketing is key to business success. Here's how to get started.
Ads by Type

4 Keys to Radio Advertising

From the buy to the spot, get expert advice on how to run a successful radio ad campaign.
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