Kim T. Gordon

Kim T. Gordon

Kim Gordon is the owner of National Marketing Federation and is a multifaceted marketing expert, speaker, author and media spokesperson. Her latest book is Maximum Marketing, Minimum Dollars.
Marketing

Win Sales From Recession-Minded Consumers

Here are 3 ways to woo shoppers this summer, when the spotlight's on saving.

Get Real

The truth about some common marketing lies--and their consequences.

Word to the Wise

These 8 tired words will turn customers off instead of drawing them in.
Marketing

Get Your Copy Write

Expert tips for writing great letters, ads, brochures and more without professional help