Kim T. Gordon
Kim Gordon is the owner of National Marketing Federation and is a multifaceted marketing expert, speaker, author and media spokesperson. Her latest book is Maximum Marketing, Minimum Dollars
30 Recent Stories
Use these 3 smart tactics to personalize marketing messages and increase sales.
Offering more ways to reach your target audience for less cash, TV advertising isn't just for the big boys anymore.
Adopt these low-cost research tactics for a revealing look at what makes your customers buy.
Are you getting the most out of your direct-mail campaign? Follow this advice and post record returns on your efforts.
PR is a do-it-yourself job when you use one of these 3 tactics.
Create emotionally invested customers by injecting your unique personality into every aspect of your business.
A simple, 4-step competitive analysis will help you rise above the pack.
When customers ask "why should I buy?" you can win their dollars--and their loyalty--by showing your competitive advantage.
Don't wait until business dips to start marketing. Begin today using these 3 important principles to develop your core message.
In advertising, a good man is sometimes hard to find. So avoiding the stereotype trap can pay off with a barrage of male customers.
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From the buy to the spot, get expert advice on how to run a successful radio ad campaign.