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Kim T. Gordon
Kim Gordon is the owner of National Marketing Federation and is a multifaceted marketing expert, speaker, author and media spokesperson. Her latest book is
Maximum Marketing, Minimum Dollars
What's the BEST use of my advertising budget as a retail auto dealer?
How do we tell our existing clients that we are renaming our company without confusing or alienating them?
Win Sales From Recession-Minded Consumers
Here are 3 ways to woo shoppers this summer, when the spotlight's on saving.
How do I determine the target area for distributing my fliers?
The truth about some common marketing lies--and their consequences.
We are relocating our business. How can we maintain our current clients and draw new customers?
How do we cost-effectively market a home-exterior product to custom-home builders?
How do I create a distinct brand for my coffee shop awash in the sea of other coffee shops?
Do radio and TV offer sponsorship of events or a free media package?
How do I attract more customers to my bakery?
I want to use classified advertising to sell my product. How do I choose the appropriate publication?
Word to the Wise
These 8 tired words will turn customers off instead of drawing them in.
Get Your Copy Write
Expert tips for writing great letters, ads, brochures and more without professional help
How can a dental office attract new patients?
How many times do you need to place an ad in the newspaper before you get noticed?
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