Kim T. Gordon
Kim Gordon is the owner of National Marketing Federation and is a multifaceted marketing expert, speaker, author and media spokesperson. Her latest book is Maximum Marketing, Minimum Dollars
30 Recent Stories
Tired of trying to tell your whole story in 30 seconds? Put your ad budget to better use by enticing prospects to visit your website.
Looking for answers on the best advertising media to use for your business? These four questions will point you in the right direction.
Looking for ways to get people talking about your products? The new social shopping trend can help you build buzz.
Year-round, holidays are great hooks for all types of marketing promotions, provided you think outside the box.
Cut to the chase with these tips to reach prospects who are ready to buy.
What do your salespeople need to succeed? Give them a toolkit that helps them out during every step of the sale.
Take this quick quiz to learn important tips for growing your business by marketing the smart way.
Your customers aren't sitting still, and neither should you. With an effective media mix, you can reach them morning, noon and night.
Out with the old and in with ads that produce results. Just follow these four important rules.
And as a marketing method, it's downright unbeatable. Get customers to spread the word about your business with 3 simple strategies.
An inside look at the latest marketing trends that'll help you boost your business in the coming year
Ads by Type
It's not just for local advertisers anymore--with online radio and simulcasting, you can now broadcast your message to millions.
Sales How-To Guides
6 tips for composing a sales letter that'll hit the right note with your customers
Mastering four key elements of marketing will put you in front of the pack-and customers will follow.
4 quick ways to reach your hottest prospects
You're all fired up about your company's products and services, so make sure your employees are, too--and that they let everyone know it.
Need to step up your sales? Create an easy-to-follow marketing plan that'll help you along.
Why it's important to track your advertising results
When it comes to your image, are you hitting hard or striking out? Cover all your bases with these 4 critical elements of a winning brand.
Try these out-of-the-ordinary tactics for extraordinary results.
If you're marketing to other business owners, you need to offer the 7 things they want most--and learn how you can deliver them.
Seeing is believing. Get customers to buy your products by giving them a first-hand experience.
Building a Website
Six tips for creating a compelling site your customers will buy from
Follow these smart tips to get PR coverage for your new business.
Ads by Type
Your ad, that is. Place-based advertising allows you to reach your ideal customers with the right message, in the right place at the right time.
Five ways to increase sales by forging competitive alliances
Your business may be on a budget, but you can still pump up your visibility. These 8 proven tactics will get you noticed on the cheap.
Ads by Type
With place-based media, you can advertise nearly anywhere your customers look. Here's how to choose the right places to get your message out.