Kim T. Gordon

Kim T. Gordon

Kim Gordon is the owner of National Marketing Federation and is a multifaceted marketing expert, speaker, author and media spokesperson. Her latest book is Maximum Marketing, Minimum Dollars.

Read All About It

Newsflash! Here's how to reach newspaper readers in print, online or both.
Marketing

No More "Me Too" Marketing

Before you can beat your competitors, customers have to be able to tell you apart. Here are 3 steps to becoming the leader of the pack.

Word on the Street

Make outdoor events your ticket to getting noticed this spring.

Have it Your Way

Want a formula for overcoming objections? The key is to ask the right questions.

Five Ways to Win Referrals

Word-of-mouth from key influencers can get your business' stream of referrals flowing. Here's how.
Marketing

Make Your Ads Workhorses

Tough economic times demand productive ads. Learn the 4 most critical elements for ads that get results.