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Kim T. Gordon
Kim Gordon is the owner of National Marketing Federation and is a multifaceted marketing expert, speaker, author and media spokesperson. Her latest book is
Maximum Marketing, Minimum Dollars
I just started a customer service consulting firm. What's the best way to get customers?
How would you define marketing?
How do I market to wealthy individuals?
How can I persuade clients to renew their web hosting subscriptions?
Can I buy a kit to guide our company through the corporate identity process?
Should a gift basket service use the print or online version of the Yellow Pages?
Read All About It
Newsflash! Here's how to reach newspaper readers in print, online or both.
No More "Me Too" Marketing
Before you can beat your competitors, customers have to be able to tell you apart. Here are 3 steps to becoming the leader of the pack.
How much of our personal experience should be shared with the customer?
Starting a Business
What locations would be ideal for my law offices?
Will requiring online customers to register their email address turn away business?
Word on the Street
Make outdoor events your ticket to getting noticed this spring.
Have it Your Way
Want a formula for overcoming objections? The key is to ask the right questions.
Five Ways to Win Referrals
Word-of-mouth from key influencers can get your business' stream of referrals flowing. Here's how.
Make Your Ads Workhorses
Tough economic times demand productive ads. Learn the 4 most critical elements for ads that get results.
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