Kim T. Gordon

Kim T. Gordon

Kim Gordon is the owner of National Marketing Federation and is a multifaceted marketing expert, speaker, author and media spokesperson. Her latest book is Maximum Marketing, Minimum Dollars.

30 Recent Stories

Marketing Ideas

Less Is More

Tired of trying to tell your whole story in 30 seconds? Put your ad budget to better use by enticing prospects to visit your website.
Advertising

Ad Choices Made Simple

Looking for answers on the best advertising media to use for your business? These four questions will point you in the right direction.
Online Marketing

The Power of Social Shopping Networks

Looking for ways to get people talking about your products? The new social shopping trend can help you build buzz.
Marketing Basics

12 Months of Holiday Promotions

Year-round, holidays are great hooks for all types of marketing promotions, provided you think outside the box.
Finding Customers

Market for Instant Sales

Cut to the chase with these tips to reach prospects who are ready to buy.
Marketing Basics

Create Marketing Materials With Your Salespeople in Mind

What do your salespeople need to succeed? Give them a toolkit that helps them out during every step of the sale.
Marketing Basics

Are You a Smart Marketer?

Take this quick quiz to learn important tips for growing your business by marketing the smart way.
Marketing Basics

Using an Effective Media Mix

Your customers aren't sitting still, and neither should you. With an effective media mix, you can reach them morning, noon and night.
Advertising

Creating Ads That Ring Up Sales

Out with the old and in with ads that produce results. Just follow these four important rules.
Finding Customers

3 Word-of-Mouth Marketing Tactics

And as a marketing method, it's downright unbeatable. Get customers to spread the word about your business with 3 simple strategies.
Marketing

10 Marketing Trends to Watch in 2007

An inside look at the latest marketing trends that'll help you boost your business in the coming year
Ads by Type

Radio's New Wave

It's not just for local advertisers anymore--with online radio and simulcasting, you can now broadcast your message to millions.
Sales How-To Guides

Write a Great Sales Letter

6 tips for composing a sales letter that'll hit the right note with your customers
Entrepreneur Startups Magazine

On Target

Time is money, so don't waste yours. Focus on the prospects most likely to pay off.
Marketing Basics

Alter Your Marketing Mind-Set

Mastering four key elements of marketing will put you in front of the pack-and customers will follow.
Sales

The Fastest Route to Sales

4 quick ways to reach your hottest prospects
Finding Customers

Become a Business Evangelist

You're all fired up about your company's products and services, so make sure your employees are, too--and that they let everyone know it.
Marketing Plan

Improve Sales With a Marketing Plan

Need to step up your sales? Create an easy-to-follow marketing plan that'll help you along.

Track Records

Why it's important to track your advertising results
Marketing Ideas

The Great Outdoors

New options in out-of-home advertising
Branding

4 Elements of a Winning Brand

When it comes to your image, are you hitting hard or striking out? Cover all your bases with these 4 critical elements of a winning brand.
Marketing Ideas

Fresh Ideas for Innovative Marketing

Try these out-of-the-ordinary tactics for extraordinary results.
Marketing Ideas

Marketing to Other Entrepreneurs

If you're marketing to other business owners, you need to offer the 7 things they want most--and learn how you can deliver them.
Marketing Ideas

Using Experiential Marketing

Seeing is believing. Get customers to buy your products by giving them a first-hand experience.
Building a Website

Creating a Content-Rich Website

Six tips for creating a compelling site your customers will buy from
Public Relations

Get PR for Your New Business

Follow these smart tips to get PR coverage for your new business.
Ads by Type

Put Your Ads Where Your Customers Are

Your ad, that is. Place-based advertising allows you to reach your ideal customers with the right message, in the right place at the right time.
Marketing Ideas

Turn Your Competitors Into Allies

Five ways to increase sales by forging competitive alliances
Marketing Materials

8 Ways to Improve Your Visibility

Your business may be on a budget, but you can still pump up your visibility. These 8 proven tactics will get you noticed on the cheap.
Ads by Type

Inventive Ways to Use Place-Based Media

With place-based media, you can advertise nearly anywhere your customers look. Here's how to choose the right places to get your message out.
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