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Kim T. Gordon

Kim T. Gordon is one of the country's leading experts on the small-business market. Over the past 30 years as an author, marketing expert, media spokesperson, speaker and coach, her work has helped millions of small-business owners increase their success. For more than a decade, Kim's Entrepreneur magazine columns and online columns, which appear regularly on Yahoo Small Business, MSNBC, AOL and other major sites, have provided solid advice on growing a business to between three million and fifteen million readers monthly.

Work with Fortune 100s
A recognized spokesperson and consultant on small-business success, Kim works with Fortune 100 companies to help them effectively communicate product and service information to the small-business market.

Client work has included:

  • Canon - a national tour that included television, radio and print media interviews.
  • Sprint - two satellite television tours, multiple mat releases, articles for publication, two radio tours and a "consumer feature" radio tour, keynotes, workshops in eight cities with book signings, consultation for campaign development.
  • Hewlett-Packard - message development, radio tour, mat releases, and a specially created booklet used as a product enclosure.
  • Nortel Networks - message development, television tour, radio tour and mat release.
  • eBay - message development and radio tour.
  • Oxygen television network - print interviews, a how-to streaming video for the network's website, articles for online publication, creation and direction of a two-day custom workshop for "Build Your Business" winners, online advice to viewers on a featured message board.
  • Office Depot - personal appearances and seminars throughout North America for four years, print media interviews, articles for publication in their private-labeled magazine.
  • Interland (Web.com) - ongoing consultation, mat releases, articles for placement in small business publications, print media interviews, radio tour, webinar, in-depth white paper used as a premium, online articles.
  • Visa - message development for Visa Rewards for SMBs, television tour, radio tour, print media interviews, mat release.
  • USPS - product development consultant, editor at large and featured contributor for the Postal Service private labeled small-business magazine, Impact, and its e-newsletter, Virtual Impact.

Kim has appeared: On broadcast and cable network television interviews (including CNN and ABC World News Tonight) and on TV affiliates in every major market; on twenty-one major radio networks (such as the Wall Street Journal and the Business Radio Networks) in addition to independent stations throughout the country; in newspaper interviews from the Los Angeles Times to the Washington Post; and in numerous major magazines from Newsweek and Business Week to Money.

Dedicated to Helping Others
Kim strongly believes that each business owner must give back to the community and is a dedicated fundraiser in the Florida Keys where she now resides with her husband. She founded and chairs the highly successful annual Woman's Hope Concert to benefit Samuel's House, a shelter for women and their children left homeless due to personal challenges and domestic abuse, and the Cancer Foundation of the Florida Keys. She presently serves on multiple boards, and in the past year alone has directed fundraising efforts that netted more than $250,000 for local charities.

30 Recent Stories

Less Is More

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March 20, 2007 in Advertising

The Power of Social Shopping Networks

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March 1, 2007 in Online Marketing

12 Months of Holiday Promotions

Year-round, holidays are great hooks for all types of marketing promotions, provided you think outside the box.
February 14, 2007 in Marketing Basics

Market for Instant Sales

Cut to the chase with these tips to reach prospects who are ready to buy.
February 2, 2007 in Finding Customers

Create Marketing Materials With Your Salespeople in Mind

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February 1, 2007 in Marketing Basics

Are You a Smart Marketer?

Take this quick quiz to learn important tips for growing your business by marketing the smart way.
January 17, 2007 in Marketing Basics

Using an Effective Media Mix

Your customers aren't sitting still, and neither should you. With an effective media mix, you can reach them morning, noon and night.
January 1, 2007 in Marketing Basics

Creating Ads That Ring Up Sales

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December 18, 2006 in Advertising

3 Word-of-Mouth Marketing Tactics

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10 Marketing Trends to Watch in 2007

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Radio's New Wave

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Write a Great Sales Letter

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On Target

Time is money, so don't waste yours. Focus on the prospects most likely to pay off.
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The Fastest Route to Sales

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Become a Business Evangelist

You're all fired up about your company's products and services, so make sure your employees are, too--and that they let everyone know it.
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August 31, 2006 in Marketing Plan

Track Records

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The Great Outdoors

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4 Elements of a Winning Brand

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Marketing to Other Entrepreneurs

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Using Experiential Marketing

Seeing is believing. Get customers to buy your products by giving them a first-hand experience.
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Creating a Content-Rich Website

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Get PR for Your New Business

Follow these smart tips to get PR coverage for your new business.
June 1, 2006 in Public Relations

Put Your Ads Where Your Customers Are

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June 1, 2006 in Ads by Type

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Inventive Ways to Use Place-Based Media

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April 17, 2006 in Ads by Type
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