Kim T. Gordon

Kim T. Gordon

Kim Gordon is the owner of National Marketing Federation and is a multifaceted marketing expert, speaker, author and media spokesperson. Her latest book is Maximum Marketing, Minimum Dollars.

30 Recent Stories

Marketing Basics

Take Control of Your Marketing Plan

You control your business, but your marketing plan is another story. Take the reins by channeling your inner chief marketing officer.
Marketing Ideas

Tips for Event Sponsorship

Whether it's a parade or a 10K run, make your event sponsorship dollars count for everyone involved by following these tips.
Marketing

How to Make Friends With the Media

Want to win press coverage? Follow these four steps to building a successful media relations campaign.
Finding Prospects

Warm Up to Cold Calls

Everyone hates making cold calls---until they learn how to do it properly. Follow these 7 steps to overcome your fear, and start dialing for dollars.
Public Relations

Riding the Airwaves

A radio tour can help you spread your message coast to coast without spending a fortune. So are you ready to take the mic?
Finding Customers

Building Buzz in a New Market

Ready to grow your business? Follow this step-by-step approach to winning new customers.
Advertising

5 Steps to Starting a Cable Ad Campaign

No need to spend millions to get on the big networks--reach your best customers with these 5 simple steps for launching a cable ad campaign.
Marketing

Get Customers to Open Your E-Mail

Looking for a low-cost, high-return marketing tactic? Follow these four expert tips for a successful e-mail campaign.
Grow Your Business

How To Tackle a New Market

Ready to grow your business? Follow this step-by-step approach to winning new customers.
Marketing Basics

3 Ways to Boost Consulting Biz Sales

Want to boost your consulting practice in the new year? Power up your sales and marketing programs by following 3 key steps.

Is Your Biz Black and White and Read All Over?

Limiting your print campaign to newspapers? Here are five ways to use magazines in your marketing mix
Ads by Type

Take a Stand

A newsstand, that is. Make magazines part of your marketing mix with these five money-saving ideas for advertising in print.
Selling Online

Improve Your Online Holiday Sales

Selling products online? Smart marketers will follow these six tips to increase online sales and profits this holiday season.

Holiday Sales Secrets

Ready to try something new this holiday season? Here are four ways to win more sales and raise your company's visibility.
Marketing Ideas

Raising Visibility During Holiday Time

Ready to try something new this holiday season? Here are four great ways to win more sales and raise your company's visibility.
Marketing Basics

Test Your Marketing I.Q.

Get up-to-speed fast on these 10 critical marketing facts and trends by taking our quick quiz, then reading the answers and in-depth explanations provided by our marketing expert.

Pro-Choice

Freedom of choice motivates consumers. Build a winning campaign by giving patrons the power to choose.

Five Tips for Marketing Your Service-Based Business

Not sure how to market your service-based business? Focus on these five tips for bringing in new customers.

Press Conference

You've worked hard to land that media interview, so here's how to make sure your message gets across.
Online Marketing

Open More Doors with Dimensional Mail

Want high response rates on a budget? Reach your top business-to-business prospects with dimensional, direct-mail pieces.
Marketing Ideas

Entice Consumers With Options

Freedom of choice motivates American consumers. Learn how to build a winning campaign by giving your customers the power to choose.

Three Pointers for Choosing a Business to Start

You've got a host of good business ideas. Now, how to figure out which one to start?
Networking

Smart Ways to Win Referrals

Increase your sales with this step-by-step advice for creating a steady flow of customer referrals.
Marketing Ideas

In the Mood

When and where does your advertising work best? Use these contextual-advertising tips to set the scene and snag prospective buyers.
Marketing

Heat Up Sales With Out-of-Home Marketing

Looking for a cost-effective way to build sales? Follow these tips for choosing the best out-of-home advertising for your next campaign.
Customer Loyalty and Retention

5 Tips for Building a Rewards Program

An effective rewards program keeps customers coming back. Here are 5 essential tips for building your program--and your sales.

Sweet Rewards

An effective rewards program will keep customers coming back. Here are five keys to creating one for your biz.
Customer Loyalty and Retention

Rewarding Loyal Customers

Build your own customer rewards program by following these five tips from a marketing expert.

You Ought to Be in Pictures

With cinema advertising, you can reach a captive audience -- and make your biz the feature presentation.
Ads by Type

Get in Front of Customers With Direct Mail

Looking for a marketing campaign that will get your name in front of new customers? Direct mail takes you right to their mailboxes.
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