Kim T. Gordon
Kim Gordon is the owner of National Marketing Federation and is a multifaceted marketing expert, speaker, author and media spokesperson. Her latest book is Maximum Marketing, Minimum Dollars
If you want to market to women, ground your message in reality.
Maintaining strong customer relationships is the key to creating a strong campaign.
There's plenty of help available when it comes to marketing. The key is choosing the right kind to help grow your business.
Check out these 4 essential tips for turning green marketing into gold.
Marketing for a charitable cause can benefit your company, too.
Kick off 2008 with the latest info on American consumers. You'll find helpful tips and insights into the minds of your customers with this fun quiz.