Kim T. Gordon

Kim T. Gordon

Kim Gordon is the owner of National Marketing Federation and is a multifaceted marketing expert, speaker, author and media spokesperson. Her latest book is Maximum Marketing, Minimum Dollars.

Test Your Customer IQ

Kick off 2008 with the latest info on American consumers. You'll find helpful tips and insights into the minds of your customers with this fun quiz.

Booster Shot

It's a new year--the perfect time to revive your marketing with fresh tactics.

The Hottest Marketing Trends for 2008

Learn about the hottest new marketing trends plus the best ways to increase sales in 2008.

Paper the Town

Newspaper advertising isn't black and white, so follow these rules.

Simply Irresistible

Follow these advertising dos and don'ts to draw customers in.

Stand Out to Your Customers

Throwing in some extras adds value to your offerings--and brings in customers.

A Niche to Grow

Expand your business by targeting qualified niche markets.