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Kim T. Gordon
Kim Gordon is the owner of National Marketing Federation and is a multifaceted marketing expert, speaker, author and media spokesperson. Her latest book is
Maximum Marketing, Minimum Dollars
Test Your Customer IQ
Kick off 2008 with the latest info on American consumers. You'll find helpful tips and insights into the minds of your customers with this fun quiz.
What's the most effective way to advertise next to a highway?
How do I sell my product to K-12 schools?
How do I know whether I should change locations?
What is an effective way to advertise to millionaires?
It's a new year--the perfect time to revive your marketing with fresh tactics.
The Hottest Marketing Trends for 2008
Learn about the hottest new marketing trends plus the best ways to increase sales in 2008.
How do I research the interests of teenagers in my local area?
Paper the Town
Newspaper advertising isn't black and white, so follow these rules.
Follow these advertising dos and don'ts to draw customers in.
What's the best way to conduct market research on a budget?
How do I reconnect with my existing customer base?
Stand Out to Your Customers
Throwing in some extras adds value to your offerings--and brings in customers.
A Niche to Grow
Expand your business by targeting qualified niche markets.
How do you change the name of a corporation?
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