Kim T. Gordon: Page 8
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Gathering Competitive Intelligence
Get the low-down on the competition with this handy guide.
Give It a Go
A "hands-on" approach to marketing your product could be just the thing to win customers.
Big-Picture Marketing
Answer three little questions that will have a big impact on your sales.
Give a Good Interview
You've worked hard to land that media interview--so don't blow your opportunity. Here's how to make sure you get your message across.
Pros and Cons of Expanding Your Product Line
Diversifying may bring in new business, but it could also hurt your brand. Here's how to determine if it's the right move for your company.