Kim T. Gordon: Page 8

Kim Gordon is the owner of National Marketing Federation and is a multifaceted marketing expert, speaker, author and media spokesperson. Her latest book is Maximum Marketing, Minimum Dollars.

Want to write for Entrepreneur too? Apply to join Entrepreneur Leadership network.

Latest: Page 8

Marketing

Gathering Competitive Intelligence

Get the low-down on the competition with this handy guide.

Marketing

Give It a Go

A "hands-on" approach to marketing your product could be just the thing to win customers.

Marketing

Big-Picture Marketing

Answer three little questions that will have a big impact on your sales.

Marketing

Turn Up the Heat

Increase sales this summer with an integrated marketing program.

Marketing

Give a Good Interview

You've worked hard to land that media interview--so don't blow your opportunity. Here's how to make sure you get your message across.

Business News

Pros and Cons of Expanding Your Product Line

Diversifying may bring in new business, but it could also hurt your brand. Here's how to determine if it's the right move for your company.