Kim T. Gordon
Kim Gordon is the owner of National Marketing Federation and is a multifaceted marketing expert, speaker, author and media spokesperson. Her latest book is Maximum Marketing, Minimum Dollars.
30 Recent Stories
Use these three tips to get more value from customers with an affordable e-mail marketing campaign.
Successful marketing means standing out from your competitors. Here are 4 steps to shedding your look-alike image.
Don't let your new product launch sputter! Use these tips to ensure your target market is lining up to buy.
Put your company in the limelight with these six key steps to running your own media relations campaign.
Want more prospects to respond to your marketing? Avoid these six gotchas that stop customers cold.
To get the attention of distracted consumers, use these three tips to bombard them from many mediums.
To outlast rivals, you have to outsell them. Use these tips to expand sales and leave competitors in the dust.
Don't be hard to find! Focus your marketing efforts where customers who are ready to buy look first.
Do you spend all your time running your business and not enough marketing it? Make time with these time-saving tactics.
Successful marketing takes more than a monster budget. Learn these must-know strategies to improve your campaigns.
Here are five ways to use scarcity and exclusivity to create buzz, fuel sales and boost your bottom line.
To close the sale face-to-face, you have to have game, and these ten tips will make you a master player.
Don't waste time and money. Here's how to choose the best place for your ads the first time.
Find out what the latest research can teach you about creating ads your prospects won't forget.
Find out what an unforgettable radio ad sounds like and use these three tips to make some noise of your own.
Are you really getting the most for your money? These methods will help you make sure.
Don't ignore the customers you already have! Let them know their worth to your biz by providing rewards for their loyalty.