Kim T. Gordon

Kim T. Gordon

Kim Gordon is the owner of National Marketing Federation and is a multifaceted marketing expert, speaker, author and media spokesperson. Her latest book is Maximum Marketing, Minimum Dollars.

30 Recent Stories

Marketing Ideas

Sock It to 'Em

Can a negative marketing campaign have positive results? Here's what to know before you strike the first blow.
Marketing Materials

8 Image-Building Tips

Put a positive spin on sales by creating a professional image.

Ring up Holiday Sales

7 ways to boost online sales during the year's busiest shopping season

Reaching College Grads

New college grads spend more than $40 billion a year getting equipped for adult life. Here's how to grab your share.
Growth Strategies

Beating Your Competition

Follow these seven tips to leave your competitors in the dust.
Market Research

Gathering Competitive Intelligence

Get the low-down on the competition with this handy guide.
Marketing Ideas

Give It a Go

A "hands-on" approach to marketing your product could be just the thing to win customers.

Big-Picture Marketing

Answer three little questions that will have a big impact on your sales.
Targeting Niche Markets

Older Baby Boomers vs. Seniors

Are you making the mistake of lumping older baby boomers with seniors in your marketing campaign?
Marketing Basics

Turn Up the Heat

Increase sales this summer with an integrated marketing program.
Getting Press

Give a Good Interview

You've worked hard to land that media interview--so don't blow your opportunity. Here's how to make sure you get your message across.
Grow Your Business

Pros and Cons of Expanding Your Product Line

Diversifying may bring in new business, but it could also hurt your brand. Here's how to determine if it's the right move for your company.
Marketing Ideas

In Short Supply

5 ways to use scarcity and exclusivity to fuel sales and boost your bottom line

Take Time for Marketing

Manage your marketing year-round with these time-saving tactics.
Advertising How-To Guides

Hot on the Trail

Learn three easy ways to track your advertising results, and find out if you're really getting the most for your money.
Ads by Type

Advertising in the Right Places

Focus your marketing efforts where customers who are ready to buy look first.

Marketing in Ethnic and Minority Media

If your marketing efforts don't already include ethnic and minority media, now is the time to start.

Team Effort

Talk is cheap; failed marketing programs aren't. To get results, get sales and marketing teams working together.

Best Places for Your Marketing Message

When trying to reach your target audience, don't forget to think outside the home.
Ads by Type

Choosing the Best Newspapers for Your Marketing Campaign

Keep these rules in mind when newspapers become part of your marketing efforts.
Advertising How-To Guides

Take It Outside!

Looking for new marketing opportunities? Then maybe it's time to consider the great outdoors.
Customer Loyalty and Retention

7 Relationship-Building Strategies for Your Business

Try these tactics to get customers to think of your company first.
Ads by Type

Turn It Up

Learn what your radio ads need to succeed, and get ready to make some noise.
Entrepreneur Magazine

No Regrets

Didn't get the results you wanted from your marketing this year? You can get a fresh start in 2004.
Marketing Basics

How to Motivate Cold, Warm and Hot Prospects

Follow these tips to improve your marketing efforts in the new year.
Marketing Basics

3 Marketing Mistakes to Avoid

When planning your marketing program, keep these common missteps in mind.
Advertising How-To Guides

Total Recall

Find out what the latest research can teach you about creating ads your prospects won't forget.
Getting Press

Getting the Right Word Out to Reporters

How to communicate your key messages in press interviews
Marketing Materials

Words to the Wise

Has your marketing copy lost its punch? Kick it up a notch with these words that work.
Entrepreneur Magazine

Change of Face

Is your logo losing its luster? Then maybe it's time to transform it with a new look.
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