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Kim T. Gordon

Kim T. Gordon is one of the country's leading experts on the small-business market. Over the past 30 years as an author, marketing expert, media spokesperson, speaker and coach, her work has helped millions of small-business owners increase their success. For more than a decade, Kim's Entrepreneur magazine columns and online columns, which appear regularly on Yahoo Small Business, MSNBC, AOL and other major sites, have provided solid advice on growing a business to between three million and fifteen million readers monthly.

Work with Fortune 100s
A recognized spokesperson and consultant on small-business success, Kim works with Fortune 100 companies to help them effectively communicate product and service information to the small-business market.

Client work has included:

  • Canon - a national tour that included television, radio and print media interviews.
  • Sprint - two satellite television tours, multiple mat releases, articles for publication, two radio tours and a "consumer feature" radio tour, keynotes, workshops in eight cities with book signings, consultation for campaign development.
  • Hewlett-Packard - message development, radio tour, mat releases, and a specially created booklet used as a product enclosure.
  • Nortel Networks - message development, television tour, radio tour and mat release.
  • eBay - message development and radio tour.
  • Oxygen television network - print interviews, a how-to streaming video for the network's website, articles for online publication, creation and direction of a two-day custom workshop for "Build Your Business" winners, online advice to viewers on a featured message board.
  • Office Depot - personal appearances and seminars throughout North America for four years, print media interviews, articles for publication in their private-labeled magazine.
  • Interland ( - ongoing consultation, mat releases, articles for placement in small business publications, print media interviews, radio tour, webinar, in-depth white paper used as a premium, online articles.
  • Visa - message development for Visa Rewards for SMBs, television tour, radio tour, print media interviews, mat release.
  • USPS - product development consultant, editor at large and featured contributor for the Postal Service private labeled small-business magazine, Impact, and its e-newsletter, Virtual Impact.

Kim has appeared: On broadcast and cable network television interviews (including CNN and ABC World News Tonight) and on TV affiliates in every major market; on twenty-one major radio networks (such as the Wall Street Journal and the Business Radio Networks) in addition to independent stations throughout the country; in newspaper interviews from the Los Angeles Times to the Washington Post; and in numerous major magazines from Newsweek and Business Week to Money.

Dedicated to Helping Others
Kim strongly believes that each business owner must give back to the community and is a dedicated fundraiser in the Florida Keys where she now resides with her husband. She founded and chairs the highly successful annual Woman's Hope Concert to benefit Samuel's House, a shelter for women and their children left homeless due to personal challenges and domestic abuse, and the Cancer Foundation of the Florida Keys. She presently serves on multiple boards, and in the past year alone has directed fundraising efforts that netted more than $250,000 for local charities.

30 Recent Stories

Sock It to 'Em

Can a negative marketing campaign have positive results? Here's what to know before you strike the first blow.
November 1, 2004 in Marketing Ideas

8 Image-Building Tips

Put a positive spin on sales by creating a professional image.
October 21, 2004 in Marketing Materials

Ring up Holiday Sales

7 ways to boost online sales during the year's busiest shopping season
October 18, 2004 in Marketing

Reaching College Grads

New college grads spend more than $40 billion a year getting equipped for adult life. Here's how to grab your share.
October 1, 2004

Beating Your Competition

Follow these seven tips to leave your competitors in the dust.
September 20, 2004 in Growth Strategies

Gathering Competitive Intelligence

Get the low-down on the competition with this handy guide.
September 7, 2004 in Market Research

Give It a Go

A "hands-on" approach to marketing your product could be just the thing to win customers.
September 1, 2004 in Marketing Ideas

Big-Picture Marketing

Answer three little questions that will have a big impact on your sales.
August 16, 2004 in Marketing

Older Baby Boomers vs. Seniors

Are you making the mistake of lumping older baby boomers with seniors in your marketing campaign?
August 1, 2004 in Targeting Niche Markets

Turn Up the Heat

Increase sales this summer with an integrated marketing program.
July 15, 2004 in Marketing Basics

Give a Good Interview

You've worked hard to land that media interview--so don't blow your opportunity. Here's how to make sure you get your message across.
July 1, 2004 in Getting Press

Pros and Cons of Expanding Your Product Line

Diversifying may bring in new business, but it could also hurt your brand. Here's how to determine if it's the right move for your company.
June 7, 2004 in Grow Your Business

In Short Supply

5 ways to use scarcity and exclusivity to fuel sales and boost your bottom line
June 1, 2004 in Marketing Ideas

Take Time for Marketing

Manage your marketing year-round with these time-saving tactics.
May 3, 2004 in Marketing

Hot on the Trail

Learn three easy ways to track your advertising results, and find out if you're really getting the most for your money.
May 1, 2004 in Advertising How-To Guides

Advertising in the Right Places

Focus your marketing efforts where customers who are ready to buy look first.
April 5, 2004 in Ads by Type

Marketing in Ethnic and Minority Media

If your marketing efforts don't already include ethnic and minority media, now is the time to start.
April 1, 2004 in Marketing

Team Effort

Talk is cheap; failed marketing programs aren't. To get results, get sales and marketing teams working together.
March 1, 2004 in Marketing

Best Places for Your Marketing Message

When trying to reach your target audience, don't forget to think outside the home.
March 1, 2004 in Marketing

Choosing the Best Newspapers for Your Marketing Campaign

Keep these rules in mind when newspapers become part of your marketing efforts.
February 2, 2004 in Ads by Type

Take It Outside!

Looking for new marketing opportunities? Then maybe it's time to consider the great outdoors.
February 1, 2004 in Advertising How-To Guides

7 Relationship-Building Strategies for Your Business

Try these tactics to get customers to think of your company first.
January 5, 2004 in Customer Loyalty and Retention

Turn It Up

Learn what your radio ads need to succeed, and get ready to make some noise.
January 1, 2004 in Ads by Type

No Regrets

Didn't get the results you wanted from your marketing this year? You can get a fresh start in 2004.
December 1, 2003 in Entrepreneur Magazine

How to Motivate Cold, Warm and Hot Prospects

Follow these tips to improve your marketing efforts in the new year.
December 1, 2003 in Marketing Basics

3 Marketing Mistakes to Avoid

When planning your marketing program, keep these common missteps in mind.
November 3, 2003 in Marketing Basics

Total Recall

Find out what the latest research can teach you about creating ads your prospects won't forget.
November 1, 2003 in Advertising How-To Guides

Getting the Right Word Out to Reporters

How to communicate your key messages in press interviews
October 6, 2003 in Getting Press

Words to the Wise

Has your marketing copy lost its punch? Kick it up a notch with these words that work.
October 1, 2003 in Marketing Materials

Change of Face

Is your logo losing its luster? Then maybe it's time to transform it with a new look.
September 1, 2003 in Entrepreneur Magazine
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