Kimberly L. McCall

Marketing

How Healthy Are Your Sales?

Give your sales a checkup by analyzing crucial data.

The Price Is Right

But what should reps do if the customer disagrees?

Break It Up

How to deal when a customer doesn't like your rep

All That Jazz

Be the star of your next presentation with these tips for wowing your audience.

Make It Snappy

Use an elevator speech to captivate customers.

By the Book

To make the most of your sales team, read up.
Entrepreneurs

Surface Tension

Give reps a break before their stress bubbles over.

Money Talks

Motivate sales reps with the almighty dollar.

Split Decision

Is hiring part-time sales reps a good idea?
Marketing

Closer Call

Looking for a few good salespeople? Start here.

Bags to Riches

A handbag creator uses home parties to reach multimillion-dollar sales.

Use Your Intuition

A keen eye for trends helps this style-setter attract all the right people to her boutique.

Making Your Case

Think client testimonials are just icing on the cake? Think again. Case studies can be powerful sales vehicles for your company.
Marketing

Making Your Case

Think client testimonials are just icing on the cake? Think again. Case studies can be powerful sales vehicles for your company.

Not Lost in Translation

Marketing tactics from abroad can work just as well here, too.