Kimberly L. McCall

Marketing

Straight to the Outsource

Feeling the crunch? Then it may be time to look outside your company for help.
Marketing

Perk Avenue

There are plenty of ways to motivate reps to stay on the path to success, even on a budget.

Radical Rendezvous

Bye-bye boring. You <I>can</I> plan a lively sales conference without breaking the bank.
Marketing

In Their Corner

Focus your coaching efforts where they'll pack the most punch--on your top performers.

In With the New

Get your customers to get rid of your products--so they can buy more.
Marketing

Devil's Advocate

Do your sales reps know how far is too far when it comes to landing that sale?
Marketing

Go Major League

Score a success for your business by implementing team-selling tactics.
Marketing

You're Dismissed

Face it--part of your job is relieving others of theirs. So how do you do it right?
Marketing

Hot for Cold Calls

It's a red-hot marketing tool. But how do you get reps to warm up to picking up the phone?

I'll Take Seconds

Consumers' good memories have them clamoring for the brands they used to love.
Marketing

Training Day

Coaching your reps on pushing a new product can help them play the selling game better.
Marketing

No Experience Necessary

Hiring novice sales reps may save you money, but are they worth the time and effort?
Marketing

Character Sketch

What are your salespeople made of? If they have the following traits, you're in good shape.
Marketing

OK, Let's Review

Appraising your sales staff's performance doesn't have to be the biggest pain in anybody's year.

Show Business

Learn essential lessons from the silver screen with these A-list sales movies.