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Kimberly L. McCall

11 Recent Stories

Fame Game

Fan see, fan do: Get your product into the hands of stars . . . and their devotees.
June 1, 2001 in Entrepreneur Magazine

Here an Ad, There an Ad

Pitch customers where they live . . . and work . . . and talk . . . drink . . . walk . . .
June 1, 2001 in Ads by Type

It's In The Direct Mail

Done right, your direct-mail pieces won't end up in the round file.
March 1, 2001 in Magazine

Become a Sales Expert Without Leaving Your Chair

Our picks for the best sales and marketing Web sites around
February 1, 2001 in Magazine

One Step At A Time

12 steps to marketing success in 2001
January 1, 2001 in Magazine

Give, and Ye Shall Receive

Some simple dos and don'ts regarding holiday gift-giving.
December 1, 2000 in Magazine

Cause And Effect

Have you ever heard of cause-related marketing? Maybe it's time you looked into it.
November 1, 2000 in Product Development

Crash And Learn

A few real-life examples will help you learn from the marketing mistakes of others.
October 1, 2000 in Magazine

Sell Block

You're a great business owner, but how good of a salesperson are you? Read these tips if you want to improve your less-than-stellar sales skills.
September 1, 2000 in Magazine

Ode To Creativity

Need visibility for your product or service? Here are a few high-impact strategies.
August 1, 2000 in Magazine

Breaking Up Is Hard To Do

Determining when it's time to say no to a client
July 1, 2000 in Magazine
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