Kimberly L. McCall

11 Recent Stories

Entrepreneur Magazine

Fame Game

Fan see, fan do: Get your product into the hands of stars . . . and their devotees.
Ads by Type

Here an Ad, There an Ad

Pitch customers where they live . . . and work . . . and talk . . . drink . . . walk . . .

It's In The Direct Mail

Done right, your direct-mail pieces won't end up in the round file.

Become a Sales Expert Without Leaving Your Chair

Our picks for the best sales and marketing Web sites around

One Step At A Time

12 steps to marketing success in 2001

Give, and Ye Shall Receive

Some simple dos and don'ts regarding holiday gift-giving.
Product Development

Cause And Effect

Have you ever heard of cause-related marketing? Maybe it's time you looked into it.

Crash And Learn

A few real-life examples will help you learn from the marketing mistakes of others.

Sell Block

You're a great business owner, but how good of a salesperson are you? Read these tips if you want to improve your less-than-stellar sales skills.

Ode To Creativity

Need visibility for your product or service? Here are a few high-impact strategies.

Breaking Up Is Hard To Do

Determining when it's time to say no to a client
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