Laura Entis

Laura Entis

Staff Writer. Frequently covers tech, business psychology, social media, startups and digital advertising.
Laura Entis is a staff writer at Entrepreneur.com.
Former Apple CEO John Sculley: Steve Jobs Sold Experiences, Not Products
Marketing

Former Apple CEO John Sculley: Steve Jobs Sold Experiences, Not Products

Apple's former chief executive explains how the company mastered the art of selling customers an experience.
NYC Orders Ad Firm to Remove Tracking Beacons Installed in Public Phone Booths
push notifications

NYC Orders Ad Firm to Remove Tracking Beacons Installed in Public Phone Booths

The city initially gave the ad firm its approval to install tracking beacons in old-fashioned phone booths but reversed course when the public was made aware of the project.
Why Box Is Digging in Its Heels on an IPO
IPO

Why Box Is Digging in Its Heels on an IPO

The cloud-storage company filed in March but may not go public until early 2015.
Zappos CEO Tony Hsieh's 'Great American Techtopia' Is in Trouble
Tony Hsieh

Zappos CEO Tony Hsieh's 'Great American Techtopia' Is in Trouble

Tony Hsieh, a cult-like figure and the CEO of Zappos, is reportedly stepping down as leader of his $350 million project to transform Downtown Las Vegas into a city built entirely for entrepreneurs.
Press Snooze? You Lose.
Sleep

Press Snooze? You Lose.

It's oh-so-tempting to hit that magical button and doze off for another few minutes, but every time you give in, you're making the wake-up process more difficult.
Advertising's Next Frontier: Retroactive Product Placement
Advertising

Advertising's Next Frontier: Retroactive Product Placement

Universal Music Group will place ads in music videos that have already been filmed. By year's end, the ads are expected to adjust depending on a viewer's demographic and location.
Why the Investment Potential of the 'Internet of Things' May Be Overblown
Internet of Things

Why the Investment Potential of the 'Internet of Things' May Be Overblown

Get ready for the trough of disillusionment.
In Risky Move, Microsoft to Open NYC Flagship Right Near Apple's
Location

In Risky Move, Microsoft to Open NYC Flagship Right Near Apple's

The software company's first Manhattan store will be located at 677 Fifth Avenue, a few blocks south blocks from Apple's flagship store.
This Company Thinks It's Unlocked the Secret to Employee Engagement and Productivity
Employee Engagement

This Company Thinks It's Unlocked the Secret to Employee Engagement and Productivity

BetterWorks, which just raised a $15.5 million Series A round, merges the concepts of game mechanics and the quantified self to motivate and manage employees' goals.
New Details Emerge About Facebook's 'Buy' Button
Ecommerce

New Details Emerge About Facebook's 'Buy' Button

Social media platforms are doubling as ecommerce platforms that deliver instant gratification in the form of instant in-feed purchases.
How America Takes Its Coffee (Infographic)
Coffee

How America Takes Its Coffee (Infographic)

Celebrate International Coffee Day – yes, apparently that is a thing – by reading some fun facts about the most beautiful beverage of them all.
First Authorized Drone Delivery in Europe Scheduled for Tomorrow
Drones

First Authorized Drone Delivery in Europe Scheduled for Tomorrow

German delivery firm DHL will use drones to deliver medical supplies to a small island.
Here's How to Restore Your iPhone If You Downloaded the Glitchy iOS 8.1
iPhone

Here's How to Restore Your iPhone If You Downloaded the Glitchy iOS 8.1

Because, you know, cell reception is probably important.