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Lisbeth McNabb

Lisbeth McNabb is the CEO of DigiWorksCorp, which translates data insight and analysis directly into brand revenue and monetization by delivering the right person the right offer at the right time. She was the CFO and chief revenue officer of Match.com and the founder of w2wLink. She is a director on two public company boards, Tandy Brands Accessories and Nexstar Broadcasting, and was recently named to the Agenda list of top 50 digital board directors.

2 Recent Stories

3 Ways to Use Big Data to Drive Repeat Sales

3 Ways to Use Big Data to Drive Repeat Sales

Examine patterns in customers' behavior to score purchases from them once again.
March 26, 2014 in Marketing
How 2014 Will Be The Year To Monetize Big Data

How 2014 Will Be The Year To Monetize Big Data

Big data will soon go from a technology investment to a marketing one. Use it as a tool to boost revenue.
December 13, 2013 in Growing Your Business