Marie Dean is the innovation director at
, a conversion-optimization company. She has worked in the field of conversion optimization for more than 10 years.
By using the right elements and tools, that visitor engagement will translate to more visitors converting into customers.
Just having information on your website isn't enough. You need to ensure the important content is prominent and then take action to measure user engagement.
Visitor abandonment remains to be one of the leading obstacles for online retailers. A great deal of time and money is spent to bring traffic to business websites. Here is how consumers to stay on your site.
With the ecommerce space getting more and more crowded, companies need to look for innovative ways to get customers (and have them stay). Here is one.
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© 2015 Entrepreneur Media, Inc.