Mark Nowlan is senior vice president of marketing & communications at
PR Newswire. Nowlan is a frequent lecturer on media relations, strategic communications and crisis communications at industry conferences around the country. Get more information about PR Newswire and public relations with their PR Toolkit for small businesses.
The traditional press release gets a makeover to appeal to the newest online media outlets.
You've lined up an interview, so now what? Learn to look and sound your best on camera, on the radio and in print with this crash course in media training.
Get the press you want by crafting a feature story that'll get picked up by the papers.
Want to know what effect media coverage is having on your business? Here are the best ways to find out.
Top strategies for getting big press for your small business
From RSS feeds to Podcasting, multimedia is becoming the best way to reach the new savvy consumer.
Maximize your presence with a press release that'll get picked up by search engines.
Establish yourself as an expert in your field, and the media will come to you.
Make your business more accessible to the media with an online media room.
Minimize the impact of a crisis on your small business with a pre-planned PR campaign.
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© 2014 Entrepreneur Media, Inc.