Mark Siebert

Mark Siebert

Franchise Consultant for Start-Up and Established Franchisors
Mark Siebert is the CEO of the iFranchise Group, a franchise consulting organization since 1998. He is an expert in evaluating company franchisability, structuring franchise offerings, and developing franchise programs domestically and internationally. Siebert has personally assisted more than 30 Fortune 2000 companies and more that 500 startup franchisors. His book Franchise Your Business: The Guide to Employing the Greatest Growth Strategy Ever (Entrepreneur 2016) is now available for pre-order at all book retailers.
The 4 Essential Elements of a Franchise Marketing Plan
Data-Driven Marketing

The 4 Essential Elements of a Franchise Marketing Plan

If you include these elements in your marketing plan, you'll be one step closer to finding interested prospects for your franchise.
The 5 Key Elements That Will Help You Sell Franchises
Data-Driven Marketing

The 5 Key Elements That Will Help You Sell Franchises

Before you begin your marketing efforts, be sure you understand what it is you're selling, who you're selling it to, and why they should be interested in buying your franchise.
How Much Ongoing Support -- and What Kinds -- Should You Provide to Your Franchisees?
Franchise

How Much Ongoing Support -- and What Kinds -- Should You Provide to Your Franchisees?

Learn the type of support you should provide to help ensure your franchisees' success.
3 Key Ways to Train Your Franchisees
Franchises

3 Key Ways to Train Your Franchisees

A strong training program can ensure that your franchisees and their employees follow your methods and rules. Here's what you need to include.
The One Element Your Franchise Can't Afford to Ignore
Franchise

The One Element Your Franchise Can't Afford to Ignore

For most successful franchisors, quality control is at the heart of franchisee success. Find out what elements need to be top quality if you want to succeed.
The Legal Risks of Owning a Franchise
Franchise

The Legal Risks of Owning a Franchise

Find out what typical legal potholes you could run into as a franchisor, so you can better protect yourself and your company.
The 23 Items Your Franchise Disclosure Document Must Include
Franchise

The 23 Items Your Franchise Disclosure Document Must Include

Although an experienced franchise attorney can help you craft a complete document, as the franchisor, it helps to know what your document should outline.
Uncharted Territories: Understanding a Franchise's 'Territorial Rights'
Franchises

Uncharted Territories: Understanding a Franchise's 'Territorial Rights'

Should you grant exclusive territories or let every "every franchisee for himself" be your motto? These tips can help you decide.
Franchise Fees: The Money Question That Can Make or Break Your Franchise
Franchises

Franchise Fees: The Money Question That Can Make or Break Your Franchise

The single most important aspect of your business plan are the fees you charge your franchisees. Discover how to charge enough on the initial fee and royalties to make money without scaring away potential franchisees.
How to Choose the Best Structure for Your Franchise Company
Franchises

How to Choose the Best Structure for Your Franchise Company

Learn the pros and cons of each franchise structures offers so you can pick the one that will work best for you.
Beyond Franchising: 6 Ways to Expand Your Business
Small Business - Big Impact

Beyond Franchising: 6 Ways to Expand Your Business

Before you decide to franchise your business, check out these six other ways to grow your company.
Should You Open a Second Location Before You Franchise Your Business?
Small Business - Big Impact

Should You Open a Second Location Before You Franchise Your Business?

A franchising expert weighs in on the question.
The 2 Most Important Steps in Deciding If Franchising Is a Good Fit for You
Franchises

The 2 Most Important Steps in Deciding If Franchising Is a Good Fit for You

Although you might be able to make a profitable go of it, franchising isn't for everyone. Here's what to consider before you jump in.
The Acid Test: Will Franchising Your Business Be Profitable or Not?
Small Business - Big Impact

The Acid Test: Will Franchising Your Business Be Profitable or Not?

Don't jump into the franchising field until you've determined if both you and your franchisees can turn a profit.
Is Your Business Franchisable?
Franchises

Is Your Business Franchisable?

Before you decide to franchise your business, take a look at these factors that make a business a good candidate for cloning.