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Mark Siebert

Mark Siebert

As a franchise consultant since 1985, Mark Siebert founded the iFranchise Group, a franchise consulting firm, in 1999. During his career, Mark has personally assisted more than 30 Fortune 1000 companies and over 200 startup franchisors. He regularly conducts workshops and seminars on franchising around the world. For more than a decade, Mark also has been actively involved in assisting U.S. franchisors in expanding abroad. In 2001, he co-founded Franchise Investors Inc., an investment firm specializing in franchise companies. He's on the board of directors of the American Association of Franchisees and Dealers and the board of advisors to Connections for Community Ownership, which encourages minority business and job development through franchising.

21 Recent Stories

Making the Most of a Trade Show

For many franchisors, expos and trades shows offer an excellent opportunity to find prospective franchisees.
July 24, 2006 in Franchising Your Business

Making the Most of a Trade Show

For many franchisors, expos and trades shows offer an excellent opportunity to find prospective franchisees.
July 24, 2006 in Grow Your Business

The Accidental Franchisor

Are you running a franchise and don't even know it? Take these steps to stay out of legal hot water.
May 22, 2006 in Franchising Your Business

The Importance of Brand "Sizzle"

How to stand out from the crowd
April 24, 2006 in Franchising Your Business

Expanding Your Franchise Internationally

Are you prepared to grow globally? Know the risks and rewards you face before you make the leap into international waters.
March 27, 2006 in Franchising Your Business

The ABCs of Growing Smart

Expert tips for developing your franchise's national expansion plan
February 27, 2006 in Franchising Your Business

How to Be a Successful Franchisor

Secrets to building a top-notch franchise system
January 30, 2006 in Franchising Your Business

Are You Ready to Franchise?

Top 10 questions to ask yourself if you're thinking of franchising your business.
December 27, 2005 in Franchising Your Business

Are You Ready to Franchise?

Top 10 questions to ask yourself if you're thinking of franchising your business.
December 27, 2005 in Grow Your Business

When Not to Franchise Your Business

Franchising involves risks as well as rewards. Our expert reveals what you should know before franchising your business.
October 24, 2005 in Franchising Your Business

Beyond the First Step of Franchising

Extras you can offer to make your franchise system stronger and more attractive
September 26, 2005 in Franchising Your Business

Instant Franchisor Part II

Your guide to negotiating the purchase of and transition to a new franchise system
August 22, 2005 in Franchising Your Business

A Beautiful Friendship

As a franchisor, your relationship with franchisees won't always be easy. Here's how to smooth out the bumps.
July 6, 2005

Training Your Franchisees

Keep these elements and practices in mind when developing a training program for your franchisees.
May 23, 2005 in Franchising Your Business

The Franchisor/Franchisee Relationship

Can't we all just get along?
April 25, 2005 in Franchising Your Business

The Real Cost of Franchising Your Business

Franchising can be a 'low-cost' way to expand your biz, but it's not 'no cost!' Here are the pros and cons.
April 14, 2005

What Price Franchising?

How much does it really cost to start a franchise?
March 28, 2005 in Franchising Your Business

Turn Good Publicity Into Franchising Success

Ready to start franchising your business? Here's how to generate the kind of PR that attracts ready buyers.
January 27, 2005 in Franchise Zone

Turn Good Publicity Into Franchising Success

Ready to start franchising your business? Generate the right kind of PR and you'll get quality leads. Here's how.
January 24, 2005 in Franchising Your Business

How Fast Should You Grow?

Best growth strategies for new franchisors
November 22, 2004 in Franchising Your Business

Should You Offer Financing?

What franchisors need to know about helping franchisees get financed.
October 25, 2004 in Franchising Your Business
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