Mark Siebert

Mark Siebert

Franchise Consultant for Start-Up and Established Franchisors
Mark Siebert is the CEO of the iFranchise Group, a franchise consulting organization since 1998. He is an expert in evaluating company franchisability, structuring franchise offerings, and developing franchise programs domestically and internationally. Siebert has personally assisted more than 30 Fortune 2000 companies and more that 500 startup franchisors. His book Franchise Your Business: The Guide to Employing the Greatest Growth Strategy Ever (Entrepreneur 2016) is now available for pre-order at all book retailers.
The 4 Disadvantages of Franchising
Franchises

The 4 Disadvantages of Franchising

Franchising isn't right for everyone. Take a look at our rundown of the drawbacks of franchising your business.
The 9 Advantages of Franchising
Small Business - Big Impact

The 9 Advantages of Franchising

Is franchising right for you? Get the skinny on the nine things franchising offers that may benefit your business.
The Rules and Regulations of Being a Franchisor
Small Business - Big Impact

The Rules and Regulations of Being a Franchisor

Before you can decide if you should franchise your business, read this to find out exactly what you're getting yourself into.
Is Franchising the Best Option?
Franchises

Is Franchising the Best Option?

A growing company looking to bulk up its distribution channels has other options besides franchising. Here's a list.
Would a Franchisor Make a Good President?
Franchises

Would a Franchisor Make a Good President?

GOP candidates Mitt Romney and Herman Cain both have franchise-industry experience. Columnist Mark Siebert looks at what a franchisor could bring to the White House.
Is My Business Ready to Franchise?
Franchises

Is My Business Ready to Franchise?

If you're looking to expand, franchising can be ideal -- as long as you've got these six basics covered.
How Your Franchisees Can Be Your Best Sales People
Franchises

How Your Franchisees Can Be Your Best Sales People

If your system is performing, your best marketing reps are your franchisees.
How to 'Reverse Engineer' Franchise Success
Franchises

How to 'Reverse Engineer' Franchise Success

If you're planning to start a franchise with the aim of selling it one day, you'll need to plan ahead with your end goal in mind. Here's advice that can help get you started.
Franchises

Want to Be the Next Subway? Avoid These Costly Franchisor Mistakes

This advice may save owners looking to franchise their businesses some money and headaches.
Franchise

How to Franchise Your Business

Is franchising the right expansion strategy for you? We'll help you ask the right questions--and find the answers.
Franchises

The Dangers of Do-It-Yourself Franchising

If you want your program to succeed, you'll need some outside help.
Small Business - Big Impact

The Quality-Control Myth

Use motivated and committed management to maintain the value of your franchise system.
Franchises

Franchisors: Litigation Risk Can be Minimized

Avoiding a legal visit from a franchisee attorney begins with a solid contract foundation.
Franchises

Know The Present Value of a Franchise

A new paradigm for decision making helps franchisors see short-term expenses for their long-term worth.
Franchises

A Bad Economy May Benefit Franchises

Learn what drives franchise sales, even in a slowing economy.