Mark Stevens

Mark Stevens is the CEO of MSCO, a management and marketing firm based in New York, and the author of Your Marketing Sucks and God Is a Salesman. He's a regular media commentator on business matters including marketing, management and sales. He's also the author of the marketing blog, Unconventional Thinking.

Why Business Owners Should Never Be Happy
Leadership

Why Business Owners Should Never Be Happy

Every successful company is a work in progress, so your pursuit of better performance needs to be relentless.
How to Recession-Proof Your Sales Pitch
Marketing

How to Recession-Proof Your Sales Pitch

Four tips to boost sales, especially in a tough economy.
How to Push Prospects 'Off the Fence'
Marketing

How to Push Prospects 'Off the Fence'

Once you know your clients' fear factors, you can find ways around them.
Salesmanship Lessons From Donald Trump
Marketing

Salesmanship Lessons From Donald Trump

Practice the art of the thrill--dress to impress and go big or go home.
Great Salesmanship Is a Way of Life
Marketing

Great Salesmanship Is a Way of Life

Make sales a seamless extension of every aspect of your life, and you'll see opportunities everywhere.
How to Close More Sales
Marketing

How to Close More Sales

When you move from 'vacuum salesman' to trusted advisor you seal more deals.
Marketing

3 Weapons for the True Salesperson

No more hoping--true salespeople won't accept anything less than 'yes.'
Marketing

Avoid Stupid Sales Gimmicks

There's no need for tricks when you're driven by the timeless tools of the trade.
Marketing

Are You Wasting Time Waiting for Miracles?

A full pipeline won't fall into your lap--you have to make it happen.
Marketing

Celebrate Your Customers

Instead of saying 'thank you,' show customers some real appreciation by giving them your time.
Marketing

3 Deal-Killing Mistakes

Avoid these common blunders--or face suffering sales.
Marketing

Harness the Power of Surprise

Don't ask your prospects what they want--tell them what they need.
Marketing

Recruit a Virtual Sales Force With Your Blog

Put the internet to work for you and drive sales by connecting with your customers online.
Marketing

Make the Sale of the Century

If you can solve clients' problems instead of selling them products, you'll become part of the team--and get rich in the process.
Marketing

In Sales, Give 'Em the Unexpected

Prospects are always waiting to crush your sales pitch--so don't give them one.