Mark Stevens

Mark Stevens is the CEO of MSCO, a management and marketing firm based in New York, and the author of Your Marketing Sucks and God Is a Salesman. He's a regular media commentator on business matters including marketing, management and sales. He's also the author of the marketing blog, Unconventional Thinking.

20 Recent Stories

Why Business Owners Should Never Be Happy
Leadership

Why Business Owners Should Never Be Happy

Every successful company is a work in progress, so your pursuit of better performance needs to be relentless.
How to Recession-Proof Your Sales Pitch
Marketing

How to Recession-Proof Your Sales Pitch

Four tips to boost sales, especially in a tough economy.
How to Push Prospects 'Off the Fence'
Closing the Sale

How to Push Prospects 'Off the Fence'

Once you know your clients' fear factors, you can find ways around them.
Salesmanship Lessons From Donald Trump
Sales Techniques

Salesmanship Lessons From Donald Trump

Practice the art of the thrill--dress to impress and go big or go home.
Great Salesmanship Is a Way of Life
Sales Techniques

Great Salesmanship Is a Way of Life

Make sales a seamless extension of every aspect of your life, and you'll see opportunities everywhere.
How to Close More Sales
Closing the Sale

How to Close More Sales

When you move from 'vacuum salesman' to trusted advisor you seal more deals.
Closing the Sale

3 Weapons for the True Salesperson

No more hoping--true salespeople won't accept anything less than 'yes.'
Customer Service

Avoid Stupid Sales Gimmicks

There's no need for tricks when you're driven by the timeless tools of the trade.
Finding Prospects

Are You Wasting Time Waiting for Miracles?

A full pipeline won't fall into your lap--you have to make it happen.
Customer Service

Celebrate Your Customers

Instead of saying 'thank you,' show customers some real appreciation by giving them your time.
Sales Techniques

3 Deal-Killing Mistakes

Avoid these common blunders--or face suffering sales.
Closing the Sale

Harness the Power of Surprise

Don't ask your prospects what they want--tell them what they need.
Finding Prospects

Recruit a Virtual Sales Force With Your Blog

Put the internet to work for you and drive sales by connecting with your customers online.
Make the Sale

Make the Sale of the Century

If you can solve clients' problems instead of selling them products, you'll become part of the team--and get rich in the process.
Sales

In Sales, Give 'Em the Unexpected

Prospects are always waiting to crush your sales pitch--so don't give them one.
Customer Service

Sales Lessons From a Fly Fishing Master

I received some of my most valuable sales seminars from my father--while wearing hip waders. His mantra: Be yourself. Even if you smell like fish.
Sales Techniques

When the Selling Gets Tough, the Tough Get Smart

Even in a down economy, people are still buying--you just have to find them.
Marketing

Sales and Marketing: Separated at Birth?

Whether you believe it or not, one is nothing without the other, and here are four steps to merge them.
Closing the Sale

Forget the Sale--Go for 'the Kill'

Create the scenario that can help you establish invaluable business relationships.
Sales Techniques

Learn to Break the Sales Mold

A great lie reveals 3 even greater truths about selling.

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