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Mark Stiving

From Mark Stiving

Impact Pricing: Your Blueprint for Driving ProfitsMark Stiving is a San Jose, Calif.-based pricing expert with 15 years' experience speaking, writing, coaching and consulting to help firms increase profits through value-based pricing. He is the author of Impact Pricing: Your Blueprint for Driving Profits, from Entrepreneur Press.

7 Recent Stories

7 Ways to Improve Pricing With a New Mix of Products

7 Ways to Improve Pricing With a New Mix of Products

Consider these ways to increase earnings margins by experimenting with your line-up.
August 20, 2012 in Sales
What You Need to Know About Pricing

What You Need to Know About Pricing

Before you establish a pricing strategy, understand the concepts behind ideas like neutral, penetration, skimming and value-based pricing.
August 6, 2012 in Money Basics
Pricing a Product? Read This First

Pricing a Product? Read This First

Consumers ask two questions before purchasing a product or service. Their answers should factor into your pricing strategy. Here's how.
April 23, 2012 in Pricing
Four Questions to Ask Before Setting a Price

Four Questions to Ask Before Setting a Price

Before you figure out your pricing, figure out your business.
February 9, 2012 in Pricing
How to Survive a Price War

How to Survive a Price War

Companies don't win a price war. They survive it. Strategize ahead of time how you will respond to competitor price changes.
December 28, 2011 in Pricing
Four Rules for Pricing Products

Four Rules for Pricing Products

Before you put a price tag on a product or service, find out how much customers value it.
November 15, 2011 in Pricing
Why You Don't Want to Be the Low-Cost Leader

Why You Don't Want to Be the Low-Cost Leader

Before you decide to price your products lower than the competition, let us talk you out of it.
September 14, 2011 in Pricing

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