Mark Stiving

Mark Stiving

Impact Pricing: Your Blueprint for Driving ProfitsMark Stiving is a San Jose, Calif.-based pricing expert with 15 years' experience speaking, writing, coaching and consulting to help firms increase profits through value-based pricing. He is the author of Impact Pricing: Your Blueprint for Driving Profits, from Entrepreneur Press.

From Mark Stiving

7 Recent Stories

7 Ways to Improve Pricing With a New Mix of Products
Sales

7 Ways to Improve Pricing With a New Mix of Products

Consider these ways to increase earnings margins by experimenting with your line-up.
What You Need to Know About Pricing
Money Basics

What You Need to Know About Pricing

Before you establish a pricing strategy, understand the concepts behind ideas like neutral, penetration, skimming and value-based pricing.
Pricing a Product? Read This First
Pricing

Pricing a Product? Read This First

Consumers ask two questions before purchasing a product or service. Their answers should factor into your pricing strategy. Here's how.
Four Questions to Ask Before Setting a Price
Pricing

Four Questions to Ask Before Setting a Price

Before you figure out your pricing, figure out your business.
How to Survive a Price War
Pricing

How to Survive a Price War

Companies don't win a price war. They survive it. Strategize ahead of time how you will respond to competitor price changes.
Four Rules for Pricing Products
Pricing

Four Rules for Pricing Products

Before you put a price tag on a product or service, find out how much customers value it.
Why You Don't Want to Be the Low-Cost Leader
Pricing

Why You Don't Want to Be the Low-Cost Leader

Before you decide to price your products lower than the competition, let us talk you out of it.

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