Veteran startup mentor, executive, blogger, author, tech professional, and Angel investor.
Martin Zwilling is the founder and CEO of
Startup Professionals, a company that provides products and services to startup founders and small business owners. The author of Do You Have What It Takes to Be an Entrepreneur? and Attracting an Angel, he writes a daily blog for entrepreneurs and dispenses advice on the subject of startups.
This segment of the customer base is important for many reasons, but listening to them too much can lead to a slow death for your product.
Here are eight ways to get a head start on your future competition while working your way to a degree.
If you're seeking money for your startup, you should be prepared to address potential issues that may face your business.
The generation born between 1945 and 1964 could give a startup some needed expertise and credibility. Here are five roles they can easily fit into.
Starting a Business
If you feel more comfortable keeping your day job while pursuing your business dream, follow these tips.
Every funding decision is a complex tradeoff between near-term and longer-term costs and paybacks, as well as overall ownership and control.
Ask investors for more than you think you need, because you're probably optimistic, and spend slower than you planned, because you're a realist.
Starting a Business
How does any entrepreneur know what ventures to pursue, and which ones are best left behind?
Unless your product is truly disruptive or you have bags of cash, don't bother bringing it to market. Instead, solve a real-world problem.
When you're making your pitch, you should showcase your expert knowledge of the market and your rivals from a position of strength.
Starting a business requires a mentality that enjoys a mix of activities that include leadership, decision-making and problem solving.
It's your responsibility to translate your message into values and priorities that the intended receiver can readily relate to.
Before you ask anyone for money, do research into your market segment with these six free to inexpensive resources.
If you have business savvy but lack technical skills, bring in a technologist to strengthen your leadership.
Google and Twitter have proven that both approaches can work, so you need to determine the right path for your company.
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© 2015 Entrepreneur Media, Inc.