Veteran startup mentor, executive, blogger, author, tech professional, and Angel investor.
Martin Zwilling is the founder and CEO of
Startup Professionals, a company that provides products and services to startup founders and small business owners. The author of Do You Have What It Takes to Be an Entrepreneur? and Attracting an Angel, he writes a daily blog for entrepreneurs and dispenses advice on the subject of startups.
If you refuse to play by their rules, they have the power to easily find alternatives, and actively pull other potential customers away.
What most entrepreneurs fail to appreciate is that even the most basic marketing takes time, money and creativity.
Because there are so many unknowns after a business starts, this is no time to delegate or hire outside consultants to handle core functions.
People who can't find you or any mention of your startup anywhere on the Internet assume you are not savvy or have something to hide.
Starting a Business
Too many entrepreneurs tackle starting a business as a random walk into a business minefield. But there's a less painful approach to take.
Starting a Business
If you think you have what it takes to be an entrepreneur, here are seven reasons to figure out your strengths and weaknesses in and out.
Here are the eight differences between convincing the public to pick up your product vs. getting someone to fund your business.
It behooves every entrepreneur to optimize their investment strategies early, based on time and dollar costs, as well as odds of success.
The better you understand what makes an effective elevator pitch, the more likely you will attract investors and customers.
Look for these qualities when hiring or reviewing your current staff, or risk dysfunction running rampant at your company.
In this age of relationships, you are a very important element of your new brand, and it's never too early to start marketing the value of your expertise, insights and ideas.
Consultants and Advisors
Businesses need outside experts who can do the work, as well as provide training on what needs to be done. That's called leading by example.
It pays to find someone that you trust and enjoy being with for hours at a time, even through hard times. Look for these additional traits to make a business partnership work.
This is an especially tough challenge in your first year or two of operation, even if you use every technique known to get traffic flowing.
Names can imply strength, value, connection or friendliness, or they can set opposite tones.
Copyright © 2015 Entrepreneur Media, Inc. All rights reserved.
© 2015 Entrepreneur Media, Inc.