Veteran startup mentor, executive, blogger, author, tech professional, and Angel investor.
Martin Zwilling is the founder and CEO of
Startup Professionals, a company that provides products and services to startup founders and small business owners. The author of Do You Have What It Takes to Be an Entrepreneur? and Attracting an Angel, he writes a daily blog for entrepreneurs and dispenses advice on the subject of startups.
It's your responsibility to translate your message into values and priorities that the intended receiver can readily relate to.
Before you ask anyone for money, do research into your market segment with these six free to inexpensive resources.
If you have business savvy but lack technical skills, bring in a technologist to strengthen your leadership.
Google and Twitter have proven that both approaches can work, so you need to determine the right path for your company.
Starting a Business
It helps to bring in others to fill any gaps in your skill or experience. Here are five variables that will help you determine how much a new partner is worth.
Starting a Business
It can be tough selling a whole new concept, so consider following the lead of another company and making improvements.
Investors don't want to invest in a product, they want to invest in a business. Here are seven reality checks to apply.
There are five stages of new ventures. Each one will determine who you should seek funding from.
Unlike with products, whether your business thrives depends almost entirely on you and your skills.
Along with reductions in cost to developing prototypes, these DIYers may also spur creative new ideas.
There are instances when you should make friends with the "enemy" to create the best situation for both companies.
There are 7 big challenges you should be aware of before you attempt to take this major step.
Investors need to be assured your business is in good shape. It also helps to not proclaim your desire for a new car.
Rather than quitting, look for alternatives: pivot the business model or merge with new partners for support.
Along with availing yourself of the power of the web using search engines and social media, tap email, direct mail and trade shows -- not to mention cold calling. Peruse these seven strategies.
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© 2014 Entrepreneur Media, Inc.