Martin Zwilling

Martin Zwilling

Veteran startup mentor, executive, blogger, author, tech professional, and Angel investor.

Martin Zwilling is the founder and CEO of Startup Professionals, a company that provides products and services to startup founders and small business owners. The author of Do You Have What It Takes to Be an Entrepreneur? and Attracting an Angel, he writes a daily blog for entrepreneurs and dispenses advice on the subject of startups.

7 Musts to Make Part-Time Entrepreneurship Work for You
Starting a Business

7 Musts to Make Part-Time Entrepreneurship Work for You

If you feel more comfortable keeping your day job while pursuing your business dream, follow these tips.
The 10 Most Reliable Ways to Fund a Startup
Business Circle

The 10 Most Reliable Ways to Fund a Startup

Every funding decision is a complex tradeoff between near-term and longer-term costs and paybacks, as well as overall ownership and control.
How to Make Your Cash and the Investor's Patience Last Until You're Profitable
Cash Flow

How to Make Your Cash and the Investor's Patience Last Until You're Profitable

Ask investors for more than you think you need, because you're probably optimistic, and spend slower than you planned, because you're a realist.
Best Idea Ever, or Forget It? 7 Ways to Reality Check a Startup Concept.
Starting a Business

Best Idea Ever, or Forget It? 7 Ways to Reality Check a Startup Concept.

How does any entrepreneur know what ventures to pursue, and which ones are best left behind?
Investors and Customers Aren't So Impressed By Shiny New Tech
Investors

Investors and Customers Aren't So Impressed By Shiny New Tech

Unless your product is truly disruptive or you have bags of cash, don't bother bringing it to market. Instead, solve a real-world problem.
Pointing Out Flaws in Competitors Won't Win You Points With Investors
Competition

Pointing Out Flaws in Competitors Won't Win You Points With Investors

When you're making your pitch, you should showcase your expert knowledge of the market and your rivals from a position of strength.
7 Key Attributes to Look for in a Balanced Entrepreneur
Entrepreneur Mindset

7 Key Attributes to Look for in a Balanced Entrepreneur

Starting a business requires a mentality that enjoys a mix of activities that include leadership, decision-making and problem solving.
Tech Entrepreneurs Should Remember Investors Don't Speak Their Language
Investors

Tech Entrepreneurs Should Remember Investors Don't Speak Their Language

It's your responsibility to translate your message into values and priorities that the intended receiver can readily relate to.
Market Research

Investors Will Show Love to Entrepreneurs Who Do Their Homework

Before you ask anyone for money, do research into your market segment with these six free to inexpensive resources.
Coax the Right Tech Nerd to Partner With at Your Startup
Partnerships

Coax the Right Tech Nerd to Partner With at Your Startup

If you have business savvy but lack technical skills, bring in a technologist to strengthen your leadership.
Profitability or High User Count: Which Leads to Startup Success?
Startups

Profitability or High User Count: Which Leads to Startup Success?

Google and Twitter have proven that both approaches can work, so you need to determine the right path for your company.
How Much of Your Company Should You Give to New Co-Founders?
Starting a Business

How Much of Your Company Should You Give to New Co-Founders?

It helps to bring in others to fill any gaps in your skill or experience. Here are five variables that will help you determine how much a new partner is worth.
You Don't Need Disruptive Technology to Be a Success, Iteration Works Too
Starting a Business

You Don't Need Disruptive Technology to Be a Success, Iteration Works Too

It can be tough selling a whole new concept, so consider following the lead of another company and making improvements.
The Hard Truth About How Much Your Invention is Really Worth
Finance

The Hard Truth About How Much Your Invention is Really Worth

Investors don't want to invest in a product, they want to invest in a business. Here are seven reality checks to apply.
Who Is the Right Investor for You? That Depends on Where You Are Now.
Finance

Who Is the Right Investor for You? That Depends on Where You Are Now.

There are five stages of new ventures. Each one will determine who you should seek funding from.