Martin Zwilling

Martin Zwilling

Veteran startup mentor, executive, blogger, author, tech professional, and Angel investor.

Martin Zwilling is the founder and CEO of Startup Professionals, a company that provides products and services to startup founders and small business owners. The author of Do You Have What It Takes to Be an Entrepreneur? and Attracting an Angel, he writes a daily blog for entrepreneurs and dispenses advice on the subject of startups.

Tech Entrepreneurs Should Remember Investors Don't Speak Their Language
Investors

Tech Entrepreneurs Should Remember Investors Don't Speak Their Language

It's your responsibility to translate your message into values and priorities that the intended receiver can readily relate to.
Investors Will Show Love to Entrepreneurs Who Do Their Homework
Market Research

Investors Will Show Love to Entrepreneurs Who Do Their Homework

Before you ask anyone for money, do research into your market segment with these six free to inexpensive resources.
Coax the Right Tech Nerd to Partner With at Your Startup
Partnerships

Coax the Right Tech Nerd to Partner With at Your Startup

If you have business savvy but lack technical skills, bring in a technologist to strengthen your leadership.
Profitability or High User Count: Which Leads to Startup Success?
Startups

Profitability or High User Count: Which Leads to Startup Success?

Google and Twitter have proven that both approaches can work, so you need to determine the right path for your company.
How Much of Your Company Should You Give to New Co-Founders?
Starting a Business

How Much of Your Company Should You Give to New Co-Founders?

It helps to bring in others to fill any gaps in your skill or experience. Here are five variables that will help you determine how much a new partner is worth.
You Don't Need Disruptive Technology to Be a Success, Iteration Works Too
Starting a Business

You Don't Need Disruptive Technology to Be a Success, Iteration Works Too

It can be tough selling a whole new concept, so consider following the lead of another company and making improvements.
The Hard Truth About How Much Your Invention is Really Worth
Finance

The Hard Truth About How Much Your Invention is Really Worth

Investors don't want to invest in a product, they want to invest in a business. Here are seven reality checks to apply.
Who Is the Right Investor for You? That Depends on Where You Are Now.
Finance

Who Is the Right Investor for You? That Depends on Where You Are Now.

There are five stages of new ventures. Each one will determine who you should seek funding from.
The 7 Critical Success Factors for a Services Business
Growth Strategies

The 7 Critical Success Factors for a Services Business

Unlike with products, whether your business thrives depends almost entirely on you and your skills.
The Make-It-Yourself Movement Is a New Mecca for Entrepreneurs
Technology

The Make-It-Yourself Movement Is a New Mecca for Entrepreneurs

Along with reductions in cost to developing prototypes, these DIYers may also spur creative new ideas.
Win-Win: Strategically Partner With Your Top Competitors
Competition

Win-Win: Strategically Partner With Your Top Competitors

There are instances when you should make friends with the "enemy" to create the best situation for both companies.
IP Uh Oh? Is Your Startup Really Ready to Go Public?
IPO

IP Uh Oh? Is Your Startup Really Ready to Go Public?

There are 7 big challenges you should be aware of before you attempt to take this major step.
The Correct Answers to 'How Will You Use My Money?'
Investors

The Correct Answers to 'How Will You Use My Money?'

Investors need to be assured your business is in good shape. It also helps to not proclaim your desire for a new car.
Don't Let These 7 Excuses Sink Your Startup
Failure

Don't Let These 7 Excuses Sink Your Startup

Rather than quitting, look for alternatives: pivot the business model or merge with new partners for support.
The New Rules of Lead Generation Resemble the Old Rules, Somewhat
Lead Generation

The New Rules of Lead Generation Resemble the Old Rules, Somewhat

Along with availing yourself of the power of the web using search engines and social media, tap email, direct mail and trade shows -- not to mention cold calling. Peruse these seven strategies.