Martin Zwilling: Page 7

Veteran startup mentor, executive, blogger, author, tech professional, and Angel investor.

Martin Zwilling is the founder and CEO of Startup Professionals, a company that provides products and services to startup founders and small business owners. The author of Do You Have What It Takes to Be an Entrepreneur? and Attracting an Angel, he writes a daily blog for entrepreneurs and dispenses advice on the subject of startups.

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Latest: Page 7

Buying / Investing in Business

8 Secrets to Credible Startup Financial Projections

Investors can't really evaluate any new business, but they can assess the logic behind your numbers, and compare that logic to their experience and rational business norms.

Starting a Business

The 4 Qualities That Inventors or Entrepreneurs Should Look for in a Partner

Rarely does one person fill both roles. To present an innovative solution to the market and build a profitable business, you need a team.

Thought Leaders

6 Reasons to Reconsider Your Planned Corporate Escape

Jumping randomly from one bad situation to another is not very smart. You have to be prepared to commit to a lifestyle.

Marketing

4 Strategies That Must Be Part of Your Marketing to Customers

If you refuse to play by their rules, they have the power to easily find alternatives, and actively pull other potential customers away.

Marketing

Smart Startups Learn How to Create and Manage Hype

What most entrepreneurs fail to appreciate is that even the most basic marketing takes time, money and creativity.

Starting a Business

7 Ways Founders Demonstrate They Can Run a Startup

Because there are so many unknowns after a business starts, this is no time to delegate or hire outside consultants to handle core functions.