Mat Franken

Mat Franken

Founder and CEO, Aunt Fannie's
Mat Franken is the Founder and CEO of Aunt Fannie's, a natural household product company. Aunt Fannie's products reclaim the best kitchen and household solutions of eras gone by. We refine these solutions, restoring the truths that less is often more, bigger isn't always better and any product you bring into your home should be SIMPLE, HONEST, and CLEAN.
Exporting is a Viable Sales-Growth Strategy for Early-Stage Startups
Exporting

Exporting is a Viable Sales-Growth Strategy for Early-Stage Startups

Free trade agreements and millions of newly prosperous overseas consumers have opened large foreign markets to even the smallest companies.
How Brand Transparency Builds Enduring Relationships With Customers
Marketing

How Brand Transparency Builds Enduring Relationships With Customers

Consumers can choose from an endless list of good products. They are loyal to brands as open about their values as their ingredients.
Why Unglamorous Consumer Startups Merit Some Investor Love
Investing

Why Unglamorous Consumer Startups Merit Some Investor Love

Tech startups have a hypnotic hold on investors, except for those who pay attention to the numbers.