Maxine Bédat and Soraya Darabi

Maxine Bédat and Soraya Darabi

 Maxine Bédat and Soraya Darabi are the co-founders of ethical fashion startup Zady

2 Recent Stories

Why Brands Need to Shut Their Mouths and Open Their Ears
Marketing

Why Brands Need to Shut Their Mouths and Open Their Ears

To reach today's consumers, brands need to have a discussion not a one-way conversation.
Transparency: How Whole Foods Is Doing It Right (And You Can, Too)
Branding

Transparency: How Whole Foods Is Doing It Right (And You Can, Too)

With transparency gaining steam, entrepreneurs should consider jumping on the bandwagon. The founders of ethical-fashion startup Zady share advice on how to do so.

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