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Maxine Bédat and Soraya Darabi

Maxine Bédat and Soraya Darabi

 Maxine Bédat and Soraya Darabi are the co-founders of ethical fashion startup Zady. 

2 Recent Stories

Why Brands Need to Shut Their Mouths and Open Their Ears

Why Brands Need to Shut Their Mouths and Open Their Ears

To reach today's consumers, brands need to have a discussion not a one-way conversation.
March 26, 2014 in Marketing
Transparency: How Whole Foods Is Doing It Right (And You Can, Too)

Transparency: How Whole Foods Is Doing It Right (And You Can, Too)

With transparency gaining steam, entrepreneurs should consider jumping on the bandwagon. The founders of ethical-fashion startup Zady share advice on how to do so.
January 14, 2014 in Branding

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