Melissa Campanelli

Melissa Campanelli is a technology writer in Brooklyn, New York, who has covered technology for Mobile Computing & Communications and Sales & Marketing Management magazines. You can reach her at


RSS Marketing Feed Frenzy

More e-tailers are marketing with RSS--and finding success.

Loyalty Programs That Work

Why try to rope in new customers when your regulars are far more likely to buy? A loyalty program will keep repeat visitors clicking.

Keeping Online Payments Safe

Security standards might make you rethink your payment system.

Ready for a Site Redesign?

Is one of your plans for the New Year to improve your website? Savvy e-tailers offer up their ideas for positive changes.

How to Use Online Surveys

Do them right, and online surveys can be very revealing.

Give Your Site an Extreme Makeover

Upgrading your site is an investment, but it could pay off handsomely.

Sell to Other Entrepreneurs

Other small businesses could be some of your site's best customers.

Rich Media for Your Website

Wow customers by adding rich media elements to your website.

Oh, Canada!

Want to jump into the international market? Meet our friendly neighbor to the north.

Get Your Site Ready for the Holidays

Tis the season for sales, so make sure your site is ready.

Online Payment Options

Credit cards aren't the only way to pay online these days.

Anti-Fraud Measures for Your Site

Outsmart the bad guys with these anti-fraud tactics for your site.

Why You Should Encourage Online Product Reviews

Online reviews by your customers can turn browsers into buyers.
Growth Strategies

Marketing with a Microsite

Looking for new markets? A microsite could help you reach them.

Keeping Your Domain Current

Don't risk losing your corner of the web by letting it expire.