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Melissa Campanelli

Melissa Campanelli is a technology writer in Brooklyn, New York, who has covered technology for Mobile Computing & Communications and Sales & Marketing Management magazines. You can reach her at mcampanelli@earthlink.net.

30 Recent Stories

Catering to Comparison-Shoppers

Will listing your products on comparison-shopping sites boost business?
January 1, 2005 in Ads by Type

All Systems Go

Sure, integrating your front- and back-end systems might be a headache--but it's well-worth the effort.
December 1, 2004 in Entrepreneur Magazine

Give Your Website a Tune-Up

It's time to clear away the cobwebs and find out if your Web site is in good working order.
November 17, 2004

Combating Shopping Cart Abandonment

Easy solutions to keep your online customers from ditching their shopping carts during checkout.
November 17, 2004

Adding Search to Your Site

Can customers search your website--and actually find what they need? If not, you're losing dollars.
November 17, 2004

In Search Of . . .

Can customers search your website--and actually find what they need? If not, you're losing dollars.
November 1, 2004 in Entrepreneur Magazine

Tech and the City

What cities are rising fast on the high-tech horizon? We take a look at some best bets.
October 1, 2004 in Entrepreneur Magazine

'Tis the Season

It's never too early to get prepared for the holiday shopping season. Learn what you need to do today.
October 1, 2004 in Selling Online

During the Sale

Life will get busy once you start selling. Learn time management techniques, as well as the nitty-gritty of safeguarding your business, customer service and accepting payments.
October 1, 2004 in Selling Online

Double Play

Could sending a paper catalog to customers boost your e-commerce business?
September 1, 2004 in Entrepreneur Magazine

Seller's Market

Selling on eBay can help you grow your business, but is this site the right marketplace for you?
August 1, 2004 in Entrepreneur Magazine

Make 'Em an Offer

Entrepreneurs can save big bucks by bidding for equipment on eBay. Learn which strategies work best.
July 1, 2004 in Entrepreneur Magazine

Seal the Deal

Easy solutions to keep your online customers from ditching their shopping carts during checkout
June 1, 2004 in Entrepreneur Magazine

Take Your E-Business Global

In spite of the risks, there are lots of great reasons to start thinking about going global.
June 1, 2004

Consign of the Times

EBay drop-off stores could be the next big thing.
May 1, 2004 in Entrepreneur Magazine

That's Rich!

With faster Internet connections, rich media is making a comeback. Should you add it to your Web site?
May 1, 2004 in Entrepreneur Magazine

Public Image?

With Internet companies back on the IPO map and VCs becoming interested again, should you follow the pack?
April 1, 2004 in Entrepreneur Magazine

Canning Spam

Spam concerns have forced many e-tailers to rethink their e-mail marketing programs. Should you?
March 1, 2004 in Entrepreneur Magazine

A Pop-Up Victory

Competitors' ads could muscle in on your Web site.
February 1, 2004 in Entrepreneur Magazine

Draw Customers to Your Website With Coupons

Using coupons can be a great way to get new customers to visit your site-if you do it right.
February 1, 2004 in Ads by Type

Happy Returns

Retaining your customers is a lot less expensive than getting new ones. So how do you keep them coming back for more?
January 1, 2004 in Entrepreneur Magazine

A World of Goods

In spite of the risks, there are lots of great reasons to start thinking about going global.
December 1, 2003 in SEO | Search Engine Optimization

Stand and Deliver

What happens when Web merchants make delivery promises they can't keep?
November 1, 2003 in Shipping Center

Culture Club

Many e-tailers are lining up to target the growing Hispanic market. It's a good idea, verdad?
October 1, 2003 in Entrepreneur Magazine

Testing, 1-2-3

Wondering if you can really get any work done at a Wi-Fi hot spot? We've got the answer.
September 1, 2003 in Entrepreneur Magazine

Help Wanted

Want to hand a project to a freelancer but don't know where to start? The Internet can help.
September 1, 2003 in Your Website

The Ratings Game

Many sites allow visitors to review and rate the products they're selling. Should you follow suit?
August 1, 2003 in Entrepreneur Magazine

At Their Service

Although money's tight, don't even think about skimping on good online-customer support.
July 1, 2003 in Entrepreneur Magazine

Shipping Out

If you can afford to join the fray, offering online customers free shipping may help you compete.
June 1, 2003 in Shipping Center

Bugged Out

Worried that tracking your customers' shopping habits may come back to bite you? Not if you do it the right way.
May 1, 2003 in Entrepreneur Magazine