Melissa Campanelli

Melissa Campanelli is a technology writer in Brooklyn, New York, who has covered technology for Mobile Computing & Communications and Sales & Marketing Management magazines. You can reach her at mcampanelli@earthlink.net.

From Melissa Campanelli

30 Recent Stories

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Catering to Comparison-Shoppers

Will listing your products on comparison-shopping sites boost business?
Entrepreneur Magazine

All Systems Go

Sure, integrating your front- and back-end systems might be a headache--but it's well-worth the effort.

Give Your Website a Tune-Up

It's time to clear away the cobwebs and find out if your Web site is in good working order.

Combating Shopping Cart Abandonment

Easy solutions to keep your online customers from ditching their shopping carts during checkout.

Adding Search to Your Site

Can customers search your website--and actually find what they need? If not, you're losing dollars.
Entrepreneur Magazine

In Search Of . . .

Can customers search your website--and actually find what they need? If not, you're losing dollars.
Entrepreneur Magazine

Tech and the City

What cities are rising fast on the high-tech horizon? We take a look at some best bets.
Selling Online

'Tis the Season

It's never too early to get prepared for the holiday shopping season. Learn what you need to do today.
Selling Online

During the Sale

Life will get busy once you start selling. Learn time management techniques, as well as the nitty-gritty of safeguarding your business, customer service and accepting payments.
Entrepreneur Magazine

Double Play

Could sending a paper catalog to customers boost your e-commerce business?
Entrepreneur Magazine

Seller's Market

Selling on eBay can help you grow your business, but is this site the right marketplace for you?
Entrepreneur Magazine

Make 'Em an Offer

Entrepreneurs can save big bucks by bidding for equipment on eBay. Learn which strategies work best.
Entrepreneur Magazine

Seal the Deal

Easy solutions to keep your online customers from ditching their shopping carts during checkout

Take Your E-Business Global

In spite of the risks, there are lots of great reasons to start thinking about going global.
Entrepreneur Magazine

Consign of the Times

EBay drop-off stores could be the next big thing.
Entrepreneur Magazine

That's Rich!

With faster Internet connections, rich media is making a comeback. Should you add it to your Web site?
Entrepreneur Magazine

Public Image?

With Internet companies back on the IPO map and VCs becoming interested again, should you follow the pack?
Entrepreneur Magazine

Canning Spam

Spam concerns have forced many e-tailers to rethink their e-mail marketing programs. Should you?
Entrepreneur Magazine

A Pop-Up Victory

Competitors' ads could muscle in on your Web site.
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Draw Customers to Your Website With Coupons

Using coupons can be a great way to get new customers to visit your site-if you do it right.
Entrepreneur Magazine

Happy Returns

Retaining your customers is a lot less expensive than getting new ones. So how do you keep them coming back for more?
SEO | Search Engine Optimization

A World of Goods

In spite of the risks, there are lots of great reasons to start thinking about going global.
Shipping Center

Stand and Deliver

What happens when Web merchants make delivery promises they can't keep?
Entrepreneur Magazine

Culture Club

Many e-tailers are lining up to target the growing Hispanic market. It's a good idea, verdad?
Entrepreneur Magazine

Testing, 1-2-3

Wondering if you can really get any work done at a Wi-Fi hot spot? We've got the answer.
Websites

Help Wanted

Want to hand a project to a freelancer but don't know where to start? The Internet can help.
Entrepreneur Magazine

The Ratings Game

Many sites allow visitors to review and rate the products they're selling. Should you follow suit?
Entrepreneur Magazine

At Their Service

Although money's tight, don't even think about skimping on good online-customer support.
Shipping Center

Shipping Out

If you can afford to join the fray, offering online customers free shipping may help you compete.
Entrepreneur Magazine

Bugged Out

Worried that tracking your customers' shopping habits may come back to bite you? Not if you do it the right way.

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