Melissa Campanelli

Melissa Campanelli is a technology writer in Brooklyn, New York, who has covered technology for Mobile Computing & Communications and Sales & Marketing Management magazines. You can reach her at

From Melissa Campanelli

30 Recent Stories

Entrepreneur Magazine

Spring Cleaning

It's time to clear away the cobwebs and find out if your Web site is in good working order.
Entrepreneur Magazine

Quit Bugging Me!

Many online affiliates are being bitten by software that wrongly credits Web site referrals. Are you a victim?
Accepting Payments

It's PayPal Time

Online retailers are discovering that alternative payment services fit their businesses to a "T."
Entrepreneur Magazine

Caught in the Web of Lies

With Internet fraud reports on the rise, is there any way for legitimate e-tailers to avoid a bad rap?
Entrepreneur Magazine

Off on Holiday?

Not likely. Seasonal sales will be stronger than ever. Is your site ready for the rush?
Entrepreneur Magazine

Sending the Very Best

If you want to click with your customers using e-mail ads, be sure you're sending the right message.
Entrepreneur Magazine

Straight Talking

To tell or not to tell? That's a no-brainer if you want to build credibility with your customers.

Calling Security

Are you taking advantage of the post-9/11 boom in security technology?
Entrepreneur Magazine

The Search Is On

Small-business owners are clamoring to add search functions to their Web sites. Should you join the hunt for one, too?
SEO | Search Engine Optimization

Price Check, Please

Shopping around for a new way to attract clients? Try joining a price-comparison site.
Entrepreneur Magazine

Relationship Issues

Is it time for your growing business to spring for a sophisticated CRM solution?
Entrepreneur Magazine

Once You Pop . . .

Can the marketing strength of pop-ups overcome their weaselly image?
Entrepreneur Magazine

Dot.common Sense

A simple lesson learned is another penny earned when it comes to dotcom survival.
Entrepreneur Magazine

Hear and Now

More and more sound-savvy entrepreneurs are realizing that silence isn't always golden when it comes to their Web sites.
Entrepreneur Magazine

Heading for New Domains

Will seven new TLDs refertilize the barren fields of domain-name registration?
Shipping Center

Who Pays to Get It There?

Your site's shipping and handling charges can make or break an online sale.
Entrepreneur Magazine

When You Really Lose Customers

They've changed e-mail addresses without telling you. But new services mean wayward clients aren't gone forever.
Entrepreneur Magazine


Time for entrepreneurs to cash in their most valued commodity: Spirit
Entrepreneur Magazine

Winter of Your Content

Even with recent events, your e-tailing site can do well this season.
Entrepreneur Magazine

Guaranteed Results

Entrepreneurs are buying prime locations in search-engine results. Should you?
Entrepreneur Magazine

Pick Their Brains

Dig deep and answer the eternal question: "What do my customers want?"
Entrepreneur Magazine

Tech Buzz 10/01

How to offer your Web site visitors ad-free pages, the latest on wireless access and more
Entrepreneur Magazine

Prying Eyes

The cry has gone out from web surfers everywhere: "Stop looking at me!" How can your marketing plan respect their wishes?
Growing Your Business

A Return to Retail

Pure-play ain't what it used to be- some bricks and mortar is what your dotcom needs.
Entrepreneur Magazine

Tech Buzz 9/01

The ins and outs of e-scheduling systems, viewing files on your cell phone and Apple's new retail stores
Ads by Type

In an Instant

Track banner-ad performance in real time to find out who's paying attention.
Entrepreneur Magazine

Wise Buys

Put your site's pages to the test.
Entrepreneur Magazine

Good Incentive

Customers need a reason to return to your Web site. Are you giving them one?
Management & Operations

Fair Trade

The digital age brings the good ol' days of bartering to B2B transactions.
Entrepreneur Magazine

Wise Buys

How to market your Web site

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