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Melissa Campanelli

Melissa Campanelli is a technology writer in Brooklyn, New York, who has covered technology for Mobile Computing & Communications and Sales & Marketing Management magazines. You can reach her at mcampanelli@earthlink.net.

30 Recent Stories

Spring Cleaning

It's time to clear away the cobwebs and find out if your Web site is in good working order.
April 1, 2003 in Entrepreneur Magazine

Quit Bugging Me!

Many online affiliates are being bitten by software that wrongly credits Web site referrals. Are you a victim?
March 1, 2003 in Entrepreneur Magazine

It's PayPal Time

Online retailers are discovering that alternative payment services fit their businesses to a "T."
February 1, 2003 in Accepting Payments

Caught in the Web of Lies

With Internet fraud reports on the rise, is there any way for legitimate e-tailers to avoid a bad rap?
January 1, 2003 in Entrepreneur Magazine

Off on Holiday?

Not likely. Seasonal sales will be stronger than ever. Is your site ready for the rush?
December 1, 2002 in Entrepreneur Magazine

Sending the Very Best

If you want to click with your customers using e-mail ads, be sure you're sending the right message.
November 1, 2002 in Entrepreneur Magazine

Straight Talking

To tell or not to tell? That's a no-brainer if you want to build credibility with your customers.
October 1, 2002 in Entrepreneur Magazine

Calling Security

Are you taking advantage of the post-9/11 boom in security technology?
September 1, 2002 in Insurance

The Search Is On

Small-business owners are clamoring to add search functions to their Web sites. Should you join the hunt for one, too?
September 1, 2002 in Entrepreneur Magazine

Price Check, Please

Shopping around for a new way to attract clients? Try joining a price-comparison site.

Relationship Issues

Is it time for your growing business to spring for a sophisticated CRM solution?
July 1, 2002 in Entrepreneur Magazine

Once You Pop . . .

Can the marketing strength of pop-ups overcome their weaselly image?
June 1, 2002 in Entrepreneur Magazine

Dot.common Sense

A simple lesson learned is another penny earned when it comes to dotcom survival.
May 1, 2002 in Entrepreneur Magazine

Hear and Now

More and more sound-savvy entrepreneurs are realizing that silence isn't always golden when it comes to their Web sites.
April 1, 2002 in Entrepreneur Magazine

Heading for New Domains

Will seven new TLDs refertilize the barren fields of domain-name registration?
March 1, 2002 in Entrepreneur Magazine

Who Pays to Get It There?

Your site's shipping and handling charges can make or break an online sale.
February 1, 2002 in Shipping Center

When You Really Lose Customers

They've changed e-mail addresses without telling you. But new services mean wayward clients aren't gone forever.
January 1, 2002 in Entrepreneur Magazine

Rubble-Rousers

Time for entrepreneurs to cash in their most valued commodity: Spirit
December 1, 2001 in Entrepreneur Magazine

Winter of Your Content

Even with recent events, your e-tailing site can do well this season.
December 1, 2001 in Entrepreneur Magazine

Guaranteed Results

Entrepreneurs are buying prime locations in search-engine results. Should you?
November 1, 2001 in Entrepreneur Magazine

Pick Their Brains

Dig deep and answer the eternal question: "What do my customers want?"
October 1, 2001 in Entrepreneur Magazine

Tech Buzz 10/01

How to offer your Web site visitors ad-free pages, the latest on wireless access and more
October 1, 2001 in Entrepreneur Magazine

Prying Eyes

The cry has gone out from web surfers everywhere: "Stop looking at me!" How can your marketing plan respect their wishes?
September 1, 2001 in Entrepreneur Magazine

A Return to Retail

Pure-play ain't what it used to be- some bricks and mortar is what your dotcom needs.
September 1, 2001 in Growing Your Business

Tech Buzz 9/01

The ins and outs of e-scheduling systems, viewing files on your cell phone and Apple's new retail stores
September 1, 2001 in Entrepreneur Magazine

In an Instant

Track banner-ad performance in real time to find out who's paying attention.
September 1, 2001 in Ads by Type

Wise Buys

Put your site's pages to the test.
September 1, 2001 in Entrepreneur Magazine

Good Incentive

Customers need a reason to return to your Web site. Are you giving them one?
August 1, 2001 in Entrepreneur Magazine

Fair Trade

The digital age brings the good ol' days of bartering to B2B transactions.
August 1, 2001 in Management & Operations

Wise Buys

How to market your Web site
August 1, 2001 in Entrepreneur Magazine