Melissa Campanelli

Melissa Campanelli is a technology writer in Brooklyn, New York, who has covered technology for Mobile Computing & Communications and Sales & Marketing Management magazines. You can reach her at mcampanelli@earthlink.net.

That's Rich!

With faster Internet connections, rich media is making a comeback. Should you add it to your Web site?

Public Image?

With Internet companies back on the IPO map and VCs becoming interested again, should you follow the pack?

Canning Spam

Spam concerns have forced many e-tailers to rethink their e-mail marketing programs. Should you?

A Pop-Up Victory

Competitors' ads could muscle in on your Web site.
Marketing

Draw Customers to Your Website With Coupons

Using coupons can be a great way to get new customers to visit your site-if you do it right.

Happy Returns

Retaining your customers is a lot less expensive than getting new ones. So how do you keep them coming back for more?
Marketing

A World of Goods

In spite of the risks, there are lots of great reasons to start thinking about going global.
Growth Strategies

Stand and Deliver

What happens when Web merchants make delivery promises they can't keep?

Culture Club

Many e-tailers are lining up to target the growing Hispanic market. It's a good idea, <I>verdad</I>?
Technology

Help Wanted

Want to hand a project to a freelancer but don't know where to start? The Internet can help.

Testing, 1-2-3

Wondering if you can really get any work done at a Wi-Fi hot spot? We've got the answer.

The Ratings Game

Many sites allow visitors to review and rate the products they're selling. Should you follow suit?

At Their Service

Although money's tight, don't even think about skimping on good online-customer support.
Growth Strategies

Shipping Out

If you can afford to join the fray, offering online customers free shipping may help you compete.

Bugged Out

Worried that tracking your customers' shopping habits may come back to bite you? Not if you do it the right way.