Melissa Campanelli

Melissa Campanelli is a technology writer in Brooklyn, New York, who has covered technology for Mobile Computing & Communications and Sales & Marketing Management magazines. You can reach her at

From Melissa Campanelli

11 Recent Stories

Entrepreneur Magazine

Scram, Scam!

If you sell on the Web, know that fraud is part of the e-commerce game. Don't let thieves get the best of you.
Entrepreneur Magazine

Keep 'Em Happy

The quality of your customer service can make or break your site. Get yours up to snuff--or kiss your profits goodbye.
Entrepreneur Magazine

Content Is King

Want your customers to visit your site again and again? Keep them tuned in with message boards and valuable information.
Entrepreneur Magazine

Hot On The Trail

More and more online retailers are using a variety of tools to help them track their customers. Here's how you can, too.
Entrepreneur Magazine

To The Rescue?

If Microsoft's new XML e-commerce framework lives up to its 'faster, less expensive' predictions, netpreneurs may soon have a new hero.
Entrepreneur Magazine

I Spy

Want to learn more about your competitors? Try using competitive intelligence resources.
Entrepreneur Magazine

For Your Eyes Only

You ask for their names, addresses, phone numbers-and customers wonder where they go. Let a privacy statement give your online shoppers peace of mind.
Entrepreneur Magazine

The 'A' List

Need names and addresses of prospects for a direct-marketing campaign? Online list services may be the answer.
Entrepreneur Magazine

Delivering the Goods

Your Web site gets tons of orders, but how do you fill them? Don't go it alone--outsourcing makes fulfillment and distribution simpler and more efficient.
Online Marketing

Hit List

The first rule of Web promotion is "Get your site listed on a search engine." Here's how to do it.
Entrepreneur Magazine

Setting Up Shop

E-commerce is booming. Here's how you can get in the game.
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