$1 an issue
Switch back to your default edition.
This content is tailored to our readers in
Make it your default.
SVP of Account Services at Metis Communications
Melissa Cohen is the senior vice president of account services at
, a Boston-based PR and marketing agency.
Why 'Pixie-Dust' PR Programs Are Bad for Startups
Think that a short-term PR campaign will magically make your company an overnight success? Keep dreaming.
Today's Most Read
Make Them Trust You With These 5 Body Language Secrets
The Ultimate Guide to Learning Anything Faster
You're Drinking Coffee All Wrong. Here's How to Fix That. (VIDEO)
6 Business Books That Will Revolutionize Your Business and Change Your Life
How to Acquire Customers Without a Marketing Budget (Infographic)
Starting a Business
Reprints & Licensing
© 2015 Entrepreneur Media, Inc.
This ad will close in