Switch back to your default edition.
This content is tailored to our readers in
Make it your default.
Michael Mazzeo is an associate professor of Management and Strategy at Northwestern University’s
Kellogg School of Management
. He is a co-author of
Roadside MBA: Backroad Lessons for Entrepreneurs, Executives and Small Business Owners
A Cross-Country Trip Uncovers Profitable Strategies of U.S. Firms for Growth
A co-author of 'Roadside MBA' reports on how various firms plotted their diversification or arranged for economies of scale.
Today's Most Read
The Only 5 Ways You Can Become Rich
10 Ways to Become a Millionaire in Your 20s
Using the Winning Habits of Top Athletes to Fuel Your Success
Elon Musk Personally Cancels 'Super Rude' Customer's Tesla Model X Order
How This Second-Generation Franchisee Is Doing Things Her Way
Starting a Business
Reprints & Licensing
© 2016 Entrepreneur Media, Inc.
This ad will close in