Mikal E. Belicove
Mikal E. Belicove is a market positioning, social media, and management consultant specializing in website usability and business blogging. His latest book, The Complete Idiot’s Guide to Facebook
, is now available at bookstores. For more information, visit MikalBelicove.com.
Facebook's recent hire of Gowalla's geosocial team may signal the launch of Timeline, sooner.
Looking for a catalyst to boost visibility and engagement of your blog? Consider being critical.
Think having Facebook fans doesn't matter? Consider this: People who "like" your business are three times more likely to make purchases than those who don't.
Offline conversations are typically more trusted and positive than those taking place online. Here's how to get the most out of word of mouth.
Small business owners have long criticized social media as being cumbersome and time-consuming. But now, the benefits appear to be winning out.
Google+ Pages has a long way to go before it can be worthy competitor to Facebook.
Starting a Business
Here are seven concrete suggestions on getting your products onto the shelves of major grocers.
Study indicates many Fortune 500 companies demonstrate a dismal attitude toward social media.
New York court ruling muddies the waters surrounding what employers can and cannot demand of their employees' social media activities.
In public relations and content marketing, who you hitch your wagon to matters. Here's how you can generate interest in your company without degrading it.
If your marketing strategy includes publishing original content, here's what you need to know to gain traction and generate more business.
To increase your sales, combine social media marketing with other forms of marketing.
More business marketers are turning to blogs, white papers and case studies to spread the word about their wares than search engine marketing.
A new survey offers a deeper look into the average lifetime of a status update on a Facebook Business Page.
Ready To Launch
Starting up a gaming company can be complex. Here are some tips that Row Sham Bow CEO learned to stay focused.
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© 2016 Entrepreneur Media, Inc.