Mikal E. Belicove

Mikal E. Belicove

Mikal E. Belicove is a market positioning, social media, and management consultant specializing in website usability and business blogging. His latest book, The Complete Idiot’s Guide to Facebook, is now available at bookstores. For more information, visit MikalBelicove.com.

Employees' Facebook Posts Give Businesses Heartburn
Legal Center

Employees' Facebook Posts Give Businesses Heartburn

Facebook posts about work may be protected speech -- giving small employers more of a reason to seek professional advice when crafting a social-media policy.
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To Find Local Customers, Use Local Resources
Marketing

To Find Local Customers, Use Local Resources

New study shows how the Internet is taking hold when it comes to local information, offering clues as to how marketing dollars might be better spent.
How Facebook's Facelift Affects Your Business
Marketing

How Facebook's Facelift Affects Your Business

While users bemoan its most recent changes, Facebook's update may be a good thing for businesses and brands.
A Profile of the Active Social Networker
Marketing

A Profile of the Active Social Networker

Americans are spending more time on social networks and blogs, according to a new study from Nielsen. Here's what that means for you.
Are Facebook Posts Penalized by Using Third-Party Tools?
Marketing

Are Facebook Posts Penalized by Using Third-Party Tools?

If a new report is to be believed, using a third-party tool to post Facebook updates may actually do more harm than good.
Five Reasons Why Websites Still Matter
Marketing

Five Reasons Why Websites Still Matter

Online sales and lead generation dictate that you use all of your available resources, including a website.
Labor Ruling Is a Reminder to Revisit Social Media Policies
Legal Center

Labor Ruling Is a Reminder to Revisit Social Media Policies

A recent decision suggests it's time to consult with counsel regarding the legality of your social media policies.
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Can a Tweet Button Drive More Traffic to Your Web Page?
Marketing

Can a Tweet Button Drive More Traffic to Your Web Page?

Installing social sharing buttons is an easy way to increase the visibility of your website.
Who Checks Your Company's Social Media Profile?
Marketing

Who Checks Your Company's Social Media Profile?

The percentage of adults using social media sites on a daily basis continues to rise. Here's how to update your communications strategy accordingly.
What Facebook's Latest Changes Mean for Businesses
Marketing

What Facebook's Latest Changes Mean for Businesses

Recent changes give businesses that market and engage customers on Facebook more reasons to cheer than jeer.
Understanding Google's New Sitelinks
Marketing

Understanding Google's New Sitelinks

Google recently introduced a new format and design for sitelinks that gives more real estate to some website search results.
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The Fallacy Behind 'Facebook Fatigue'
Marketing

The Fallacy Behind 'Facebook Fatigue'

Recent studies claim we're getting tired of Facebook. Going beyond the initial numbers reveals a different story.
Facebook Posting Techniques that Really Work
Marketing

Facebook Posting Techniques that Really Work

Boosting the effectiveness of your Facebook publishing strategy is easy if you know the answers to these seven questions.
Is Business Email Dead?
Marketing

Is Business Email Dead?

Some claim email is a dying communications tool. Here's why social media can't replace email.
How To Smooth a Rejected Job Applicant's Feathers
Growth Strategies

How To Smooth a Rejected Job Applicant's Feathers

Job seekers can hold a grudge if you reject them for a position. Here's how to avoid their fury.