Mikal E. Belicove
Mikal E. Belicove is a market positioning, social media, and management consultant specializing in website usability and business blogging. His latest book, The Complete Idiot’s Guide to Facebook
, is now available at bookstores. For more information, visit MikalBelicove.com.
If your marketing strategy includes publishing original content, here's what you need to know to gain traction and generate more business.
To increase your sales, combine social media marketing with other forms of marketing.
More business marketers are turning to blogs, white papers and case studies to spread the word about their wares than search engine marketing.
A new survey offers a deeper look into the average lifetime of a status update on a Facebook Business Page.
Starting a Business
Starting up a gaming company can be complex. Here are some tips that Row Sham Bow CEO learned to stay focused.
Starting a Business
For small towns across the U.S. to grow again after the worst recession since the Great Depression, here's a suggestion: Ask entrepreneurs for help.
Having to be accountable to merchants is driving a wave of innovation in the world of daily deals.
Facebook posts about work may be protected speech -- giving small employers more of a reason to seek professional advice when crafting a social-media policy.
New study shows how the Internet is taking hold when it comes to local information, offering clues as to how marketing dollars might be better spent.
While users bemoan its most recent changes, Facebook's update may be a good thing for businesses and brands.
Americans are spending more time on social networks and blogs, according to a new study from Nielsen. Here's what that means for you.
If a new report is to be believed, using a third-party tool to post Facebook updates may actually do more harm than good.
Online sales and lead generation dictate that you use all of your available resources, including a website.
A recent decision suggests it's time to consult with counsel regarding the legality of your social media policies.
Installing social sharing buttons is an easy way to increase the visibility of your website.
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© 2015 Entrepreneur Media, Inc.