Mikal E. Belicove

Mikal E. Belicove

Mikal E. Belicove is a market positioning, social media, and management consultant specializing in website usability and business blogging. His latest book, The Complete Idiot’s Guide to Facebook, is now available at bookstores. For more information, visit MikalBelicove.com.

Six Tips to Kick-Start Your Lead Scoring
Starting a Business

Six Tips to Kick-Start Your Lead Scoring

Finding customers starts with prioritizing your prospects and scoring your leads. Use these tips to move beyond the basics.
Tell Google You're Ready for Your Close-Up
Marketing

Tell Google You're Ready for Your Close-Up

Google's Business Photos aims to amp up your Places page. Here's how you can apply for a Google photo shoot of your local business.
Why Social Isn't Helping Online Retailers Find Customers
Starting a Business

Why Social Isn't Helping Online Retailers Find Customers

Search, email and affiliate marketing trump Facebook and Twitter for customer acquisition.
Daily Deals Not a Big Deal for Finding Customers
Starting a Business

Daily Deals Not a Big Deal for Finding Customers

When it comes to attracting new customers, daily-deal sites are popular but they rarely trump an owner's personal touch.
Five Facebook Developments for Businesses
Marketing

Five Facebook Developments for Businesses

From deal making to commenting, Facebook's latest offerings shouldn't be ignored by business owners and brand managers.
A New Model to Help Improve Website Usability
Technology

A New Model to Help Improve Website Usability

Offering an optimal blend of text, graphics and white space will keep your visitors clicking.
Why We're Still Lost In Geolocation
Growth Strategies

Why We're Still Lost In Geolocation

If you expect services like Foursquare or Gowalla to help grow your business, move past the check-in and offer something of value.
Facebook and AmEx Offering Business Makeovers
Growth Strategies

Facebook and AmEx Offering Business Makeovers

Winners of The Facebook Big Break for Small Business contest each receive $20k. Learn how to enter here.
Selecting a Provider to Score Your Leads
Starting a Business

Selecting a Provider to Score Your Leads

Here is a comparison of four marketing tools aimed at helping you score leads.
Why You Should Optimize Your Social Media Presence
Technology

Why You Should Optimize Your Social Media Presence

Many of the top consumer brands have dropped the social media ball. Here's how you can learn from their mistakes.
How to Prioritize Your Prospects
Starting a Business

How to Prioritize Your Prospects

Attracting leads is only half the battle. Here's how to turn leads into customers.
How Marketers Use Social Media
Marketing

How Marketers Use Social Media

New report reveals how marketers are using social media to reach their customers.
Mother's Day Advice for Online Retailers
Marketing

Mother's Day Advice for Online Retailers

Six quick tips to help maximize sales during the big holiday.
Which Daily Deal Site is Right for You?
Marketing

Which Daily Deal Site is Right for You?

From Groupon to LivingSocial to GroupPrice.com, See which daily deal website is best for finding customers.
Google's Own Search-Engine Tour Guide
Marketing

Google's Own Search-Engine Tour Guide

Business owners shouldn't get too worked up over Google's new +1 experiment. Mikal Belicove says it's likely to fail.