Mikal E. Belicove

Mikal E. Belicove

Mikal E. Belicove is a market positioning, social media, and management consultant specializing in website usability and business blogging. His latest book, The Complete Idiot’s Guide to Facebook, is now available at bookstores. For more information, visit MikalBelicove.com.

Do Social Tools Really Hurt Employee Productivity?
Technology

Do Social Tools Really Hurt Employee Productivity?

Questionable data surface suggesting apps designed to save time in the workplace are actually major causes of distraction.
Still Foggy on Cloud Computing?
Technology

Still Foggy on Cloud Computing?

Seven in ten CEOs, founders and managers are clueless about the cloud and what it holds for small businesses.
Taking Stock of Empire Avenue for Business
Marketing

Taking Stock of Empire Avenue for Business

Empire Avenue's social media exchange offers a new way of cultivating brand evangelists.
Five New Tools to Help You Add a Game to Your Website
Technology

Five New Tools to Help You Add a Game to Your Website

Play up your company's website with rewards and motivate visitors to keep coming back.
LinkedIn's IPO Could Spark a Social Gold Rush
Technology

LinkedIn's IPO Could Spark a Social Gold Rush

Whether we're in the midst of frothy times at tech companies has even fewer doubters after LinkedIn's stock debut.
Location-Based Check-Ins on the Rise with Consumers
Starting a Business

Location-Based Check-Ins on the Rise with Consumers

Finally, good news for businesses interested in tapping into the power of social check-ins to find customers.
Six Tips to Kick-Start Your Lead Scoring
Starting a Business

Six Tips to Kick-Start Your Lead Scoring

Finding customers starts with prioritizing your prospects and scoring your leads. Use these tips to move beyond the basics.
Tell Google You're Ready for Your Close-Up
Marketing

Tell Google You're Ready for Your Close-Up

Google's Business Photos aims to amp up your Places page. Here's how you can apply for a Google photo shoot of your local business.
Why Social Isn't Helping Online Retailers Find Customers
Starting a Business

Why Social Isn't Helping Online Retailers Find Customers

Search, email and affiliate marketing trump Facebook and Twitter for customer acquisition.
Daily Deals Not a Big Deal for Finding Customers
Starting a Business

Daily Deals Not a Big Deal for Finding Customers

When it comes to attracting new customers, daily-deal sites are popular but they rarely trump an owner's personal touch.
Five Facebook Developments for Businesses
Marketing

Five Facebook Developments for Businesses

From deal making to commenting, Facebook's latest offerings shouldn't be ignored by business owners and brand managers.
A New Model to Help Improve Website Usability
Technology

A New Model to Help Improve Website Usability

Offering an optimal blend of text, graphics and white space will keep your visitors clicking.
Why We're Still Lost In Geolocation
Growth Strategies

Why We're Still Lost In Geolocation

If you expect services like Foursquare or Gowalla to help grow your business, move past the check-in and offer something of value.
Facebook and AmEx Offering Business Makeovers
Growth Strategies

Facebook and AmEx Offering Business Makeovers

Winners of The Facebook Big Break for Small Business contest each receive $20k. Learn how to enter here.
Selecting a Provider to Score Your Leads
Starting a Business

Selecting a Provider to Score Your Leads

Here is a comparison of four marketing tools aimed at helping you score leads.