Mikal E. Belicove

Mikal E. Belicove

Mikal E. Belicove is a market positioning, social media, and management consultant specializing in website usability and business blogging. His latest book, The Complete Idiot’s Guide to Facebook, is now available at bookstores. For more information, visit MikalBelicove.com.

30 Recent Stories

How Secure Package Delivery Can Raise Customer Satisfaction
Shipping Center

How Secure Package Delivery Can Raise Customer Satisfaction

Amazon's new locker shipping service joins others offering customers more options.
5 Reasons You Should Make the Switch to Electronic Signature Technology
Technology

5 Reasons You Should Make the Switch to Electronic Signature Technology

Giving up paper and ink contracts can help make your business run more efficiently.
What Facebook's Page Post Targeting Means to Your Business
Finding Customers

What Facebook's Page Post Targeting Means to Your Business

Facebook's newest tweak could mean reaching exactly the customers you're after without annoying the ones you aren't.
How to Promote Your Business with Customized Facebook Timeline Apps
Social Media

How to Promote Your Business with Customized Facebook Timeline Apps

Consider these tips when creating strategic one-off pages to bolster your online marketing efforts.
How to Properly Close Your Business
Business Management How-To Guides

How to Properly Close Your Business

Remember to take care of these five things when if you have to go out of business.
New Sheriff to Police Daily-Deal Industry: Good News for Businesses?
Marketing Basics

New Sheriff to Police Daily-Deal Industry: Good News for Businesses?

The newly established Global Daily Deal Association wants daily-deal providers to do more than just improve consumer and merchant perceptions.
How to Compete with the Big Chains? Think Locally
Marketing Basics

How to Compete with the Big Chains? Think Locally

With the nation's biggest retailers stocking their shelves with specialty items, the threat to mom and pop merchants is disconcerting. And while size matters, there are ways local retailers can take a
The Key to Annoyance-Free Website Surveys That Get Results
Market Research

The Key to Annoyance-Free Website Surveys That Get Results

No one visits your website for the express purpose of telling you how they think you're doing. They are there to see what you can offer them, not the other way around.
Time for a Second Look at Daily Deals?
Social Media

Time for a Second Look at Daily Deals?

A new report finds that daily deals may perform better than previously thought.
Big-Company CEOs Out of Touch When It Comes to Facebook,Twitter
Social Media

Big-Company CEOs Out of Touch When It Comes to Facebook,Twitter

The leaders of large companies are mostly avoiding social media. And they're missing an opportunity for their company's brand.
Finally, Guidance on Employer Social-Media Policies
Managing Employees

Finally, Guidance on Employer Social-Media Policies

A federal agency for labor practices offers long-awaited guidance to employers on social-media guidelines at work.
Privacy of Location-Based Services on FCC's Radar
Legal Basics For Startups

Privacy of Location-Based Services on FCC's Radar

The Federal Communications Commission is turning its attention to privacy issues surrounding the growing use by businesses of location-based services.
How to Prevent a Website Crash After a Traffic Spike
Websites

How to Prevent a Website Crash After a Traffic Spike

A look at how content-delivery networks can help small-business owners.
It's OK to Lie Online in Rhode Island and Other Quirky New State Laws
Business Management

It's OK to Lie Online in Rhode Island and Other Quirky New State Laws

Happy hour pricing is now legal in Kansas thanks to a new state law. It's just one of many now taking effect with an impact on small businesses. We offer this sampling.
8 Do's and Don'ts for Marketing on Online Forums and Message Boards
Online Marketing

8 Do's and Don'ts for Marketing on Online Forums and Message Boards

Forums and boards are popular with consumers. But one misstep by you or your brand and you could be tossed out.
With Local Currency, Subscriptions, Time to Test Selling on Facebook?
Social Media

With Local Currency, Subscriptions, Time to Test Selling on Facebook?

Credits have always been confusing for the average Facebook user. Now that they're gone and subscription billing is available, more companies may want to consider trying f-commerce.
Courting Bloggers to Tout Your Products? Get Ready for More Content Marketing Disclosures
Social Media

Courting Bloggers to Tout Your Products? Get Ready for More Content Marketing Disclosures

If you're paying bloggers and others online for endorsements or testimonials, be prepared for these new disclosure rules in the making.
Facebook Exchange Ads Could Raise Even More Privacy Concerns
Social Media

Facebook Exchange Ads Could Raise Even More Privacy Concerns

Facebook's latest ad program allows businesses to retarget their website visitors on Facebook.
What's the .Deal with the ICANN 'Reveal Day' and the New Domain Names?
Building a Website

What's the .Deal with the ICANN 'Reveal Day' and the New Domain Names?

A look at the pros and cons of acquiring a new top-level domain name.
5 Steps to Creating a Social Media Policy
Social Media

5 Steps to Creating a Social Media Policy

Crafting a set of social media guidelines can help avoid snafus among your staff. Here are tips for how to create one.
How Dreamt It Got Approved for Apple's App Store in 2 Hours
Apps & Software

How Dreamt It Got Approved for Apple's App Store in 2 Hours

While the app store may have hundreds of thousands of apps, the mobile app space is still ripe with opportunity for new ones.
What a Trip to LAX Taught Me About Customer Service
Customer Service

What a Trip to LAX Taught Me About Customer Service

When traveling on business, you can sometimes turn an inconvenience into valuable business insights. Here are four from a recent lousy trip.
New Facebook Features Help Businesses Better Manage Their Pages
Social Media

New Facebook Features Help Businesses Better Manage Their Pages

Facebook released a trio of highly anticipated features expected to make managing a Facebook page for a business easier.
Where Social Media Fits in the Marketing Mix
Social Media

Where Social Media Fits in the Marketing Mix

Participating on social media sites such as Facebook and Twitter can complement traditional marketing methods for shoring up leads and sales.
When Employees Become the Competition
Managing Employees

When Employees Become the Competition

It could happen in nearly any company: Employees sometimes go into business for themselves. It's so American it makes apple pie look suspect.
What's Eating Entrepreneurs Today
Lifestyle

What's Eating Entrepreneurs Today

Small-business owners have a lot on their minds these days.
New CEO Success Buzzword: 'Openness'
Business Management

New CEO Success Buzzword: 'Openness'

Openness, transparency and employee empowerment have become key to business success, a survey of global CEOs say. Social media can help you unlock it.
Will It Always Be Fun and Gamification?
Online Marketing

Will It Always Be Fun and Gamification?

The future of gamification could include 'playbor' (play plus labor) and 'weisure' (work plus leisure).
When Facebook's 'Like' Pushes the Wrong Button with Employers
Managing Employees

When Facebook's 'Like' Pushes the Wrong Button with Employers

Clicking the 'Like' button on a business, brand, organization or person's official Facebook Page may be grounds for dismissal.
Think It's OK to Ask for Employees' Facebook Logins? Think Again
Hiring Center

Think It's OK to Ask for Employees' Facebook Logins? Think Again

State and federal legislation aimed at protecting freedom of speech is catching up with social media and employers.
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