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Mikal E. Belicove

Mikal E. Belicove is an Entrepreneur magazine columnist & contributing writer and a business strategist specializing in market analysis, messaging and positioning, and content development for a select group of high profile businesses and individuals. Previously, Mikal started and sold a Boulder, Colo.-based Internet start-up and worked in Acquisitions for Alpha Books/Pearson plc and John Wiley & Sons, Inc.. His latest book, The Complete Idiot’s Guide to Facebook, was published in August of 2010. When he’s not working, Mikal can be found training for half-marathons and enjoying life with family and friends in Laguna Beach, California. For more information, visit www.MikalBelicove.com.

30 Recent Stories

How to Promote Your Business with Customized Facebook Timeline Apps

How to Promote Your Business with Customized Facebook Timeline Apps

Consider these tips when creating strategic one-off pages to bolster your online marketing efforts.
August 6, 2012 in Social Media
How to Properly Close Your Business

How to Properly Close Your Business

Remember to take care of these five things when if you have to go out of business.
New Sheriff to Police Daily-Deal Industry: Good News for Businesses?

New Sheriff to Police Daily-Deal Industry: Good News for Businesses?

The newly established Global Daily Deal Association wants daily-deal providers to do more than just improve consumer and merchant perceptions.
July 26, 2012 in Marketing Basics
How to Compete with the Big Chains? Think Locally

How to Compete with the Big Chains? Think Locally

With the nation's biggest retailers stocking their shelves with specialty items, the threat to mom and pop merchants is disconcerting. And while size matters, there are ways local retailers can take a
July 24, 2012 in Marketing Basics
The Key to Annoyance-Free Website Surveys That Get Results

The Key to Annoyance-Free Website Surveys That Get Results

No one visits your website for the express purpose of telling you how they think you're doing. They are there to see what you can offer them, not the other way around.
July 19, 2012 in Market Research
Time for a Second Look at Daily Deals?

Time for a Second Look at Daily Deals?

A new report finds that daily deals may perform better than previously thought.
July 18, 2012 in Social Media
Big-Company CEOs Out of Touch When It Comes to Facebook,Twitter

Big-Company CEOs Out of Touch When It Comes to Facebook,Twitter

The leaders of large companies are mostly avoiding social media. And they're missing an opportunity for their company's brand.
July 12, 2012 in Social Media
Finally, Guidance on Employer Social-Media Policies

Finally, Guidance on Employer Social-Media Policies

A federal agency for labor practices offers long-awaited guidance to employers on social-media guidelines at work.
July 10, 2012 in Managing Employees
Privacy of Location-Based Services on FCC's Radar

Privacy of Location-Based Services on FCC's Radar

The Federal Communications Commission is turning its attention to privacy issues surrounding the growing use by businesses of location-based services.
July 5, 2012 in Legal Basics For Startups
How to Prevent a Website Crash After a Traffic Spike

How to Prevent a Website Crash After a Traffic Spike

A look at how content-delivery networks can help small-business owners.
July 4, 2012 in Your Website
It's OK to Lie Online in Rhode Island and Other Quirky New State Laws

It's OK to Lie Online in Rhode Island and Other Quirky New State Laws

Happy hour pricing is now legal in Kansas thanks to a new state law. It's just one of many now taking effect with an impact on small businesses. We offer this sampling.
July 3, 2012 in Business Management
8 Do's and Don'ts for Marketing on Online Forums and Message Boards

8 Do's and Don'ts for Marketing on Online Forums and Message Boards

Forums and boards are popular with consumers. But one misstep by you or your brand and you could be tossed out.
June 28, 2012 in Online Marketing
With Local Currency, Subscriptions, Time to Test Selling on Facebook?

With Local Currency, Subscriptions, Time to Test Selling on Facebook?

Credits have always been confusing for the average Facebook user. Now that they're gone and subscription billing is available, more companies may want to consider trying f-commerce.
June 26, 2012 in Social Media
Courting Bloggers to Tout Your Products? Get Ready for More Content Marketing Disclosures

Courting Bloggers to Tout Your Products? Get Ready for More Content Marketing Disclosures

If you're paying bloggers and others online for endorsements or testimonials, be prepared for these new disclosure rules in the making.
June 21, 2012 in Social Media
Facebook Exchange Ads Could Raise Even More Privacy Concerns

Facebook Exchange Ads Could Raise Even More Privacy Concerns

Facebook's latest ad program allows businesses to retarget their website visitors on Facebook.
June 19, 2012 in Social Media
What's the .Deal with the ICANN 'Reveal Day' and the New Domain Names?

What's the .Deal with the ICANN 'Reveal Day' and the New Domain Names?

A look at the pros and cons of acquiring a new top-level domain name.
June 14, 2012 in Building a Website
5 Steps to Creating a Social Media PolicyPlay Video

5 Steps to Creating a Social Media Policy (Video)

Crafting a set of social media guidelines can help avoid snafus among your staff. Here are tips for how to create one.
June 14, 2012 in Social Media
How Dreamt It Got Approved for Apple's App Store in 2 Hours

How Dreamt It Got Approved for Apple's App Store in 2 Hours

While the app store may have hundreds of thousands of apps, the mobile app space is still ripe with opportunity for new ones.
June 12, 2012 in Apps & Software
What a Trip to LAX Taught Me About Customer Service

What a Trip to LAX Taught Me About Customer Service

When traveling on business, you can sometimes turn an inconvenience into valuable business insights. Here are four from a recent lousy trip.
June 7, 2012 in Customer Service
New Facebook Features Help Businesses Better Manage Their Pages

New Facebook Features Help Businesses Better Manage Their Pages

Facebook released a trio of highly anticipated features expected to make managing a Facebook page for a business easier.
June 5, 2012 in Social Media
Where Social Media Fits in the Marketing MixPlay Video

Where Social Media Fits in the Marketing Mix (Video)

Participating on social media sites such as Facebook and Twitter can complement traditional marketing methods for shoring up leads and sales.
June 5, 2012 in Social Media
When Employees Become the Competition

When Employees Become the Competition

It could happen in nearly any company: Employees sometimes go into business for themselves. It's so American it makes apple pie look suspect.
May 31, 2012 in Managing Employees
What's Eating Entrepreneurs Today

What's Eating Entrepreneurs Today

Small-business owners have a lot on their minds these days.
May 29, 2012 in Lifestyle
New CEO Success Buzzword: 'Openness'

New CEO Success Buzzword: 'Openness'

Openness, transparency and employee empowerment have become key to business success, a survey of global CEOs say. Social media can help you unlock it.
May 24, 2012 in Business Management
Will It Always Be Fun and Gamification?

Will It Always Be Fun and Gamification?

The future of gamification could include 'playbor' (play plus labor) and 'weisure' (work plus leisure).
May 22, 2012 in Online Marketing
When Facebook's 'Like' Pushes the Wrong Button with Employers

When Facebook's 'Like' Pushes the Wrong Button with Employers

Clicking the 'Like' button on a business, brand, organization or person's official Facebook Page may be grounds for dismissal.
May 17, 2012 in Managing Employees
Think It's OK to Ask for Employees' Facebook Logins? Think Again

Think It's OK to Ask for Employees' Facebook Logins? Think Again

State and federal legislation aimed at protecting freedom of speech is catching up with social media and employers.
May 15, 2012 in Hiring Center
How to Create a Social Media Content StrategyPlay Video

How to Create a Social Media Content Strategy (Video)

From posting content to Facebook, Twitter, YouTube and more, Entrepreneur writer Mikal Belicove offers his best tips.
May 15, 2012 in Social Media
Rating the Best -- and Worst -- States to Do Business

Rating the Best -- and Worst -- States to Do Business

Find out how your state and county compare to the rest of U.S.
May 10, 2012 in Management & Operations
5 Tips on How to Present Like Steve Jobs

5 Tips on How to Present Like Steve Jobs

Steve Jobs was many things, including a master storyteller. Presenting like he did isn't that difficult. You simply need to create and stick to a particular focus.
May 8, 2012 in Public Speaking
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