Mikal E. Belicove

Mikal E. Belicove

Mikal E. Belicove is a market positioning, social media, and management consultant specializing in website usability and business blogging. His latest book, The Complete Idiot’s Guide to Facebook, is now available at bookstores. For more information, visit MikalBelicove.com.

The Creator of 'The Best Sandwich in America' Shares His Secrets to Success
Growth Strategies

The Creator of 'The Best Sandwich in America' Shares His Secrets to Success

Travel Channel host Adam Richman named his sandwich the best in the country, but the owner of Tommy DiNic's has no plans to expand. Here's why.
What PayPal's Partnership With Discover Means to Business Owners and Consumers
Technology

What PayPal's Partnership With Discover Means to Business Owners and Consumers

Starting next spring, merchants will be able to accept PayPal through their existing relationship with Discover card.
6 Must-Have Attributes of Social Media Managers
Marketing

6 Must-Have Attributes of Social Media Managers

Hiring someone to handle your company's social media message is an important step to growing your business. Here are some skills to look for.
When a Tattoo Equals a Lawsuit
Growth Strategies

When a Tattoo Equals a Lawsuit

T-shirts and tattoos might be more common in the workplace, but keep these four do's and don'ts in mind to avoid potential problems.
What Google's New Stance on Copyright Infringement Means to Your Business
Technology

What Google's New Stance on Copyright Infringement Means to Your Business

Posting copyrighted material on your website could get you booted from search results.
How Secure Package Delivery Can Raise Customer Satisfaction
Growth Strategies

How Secure Package Delivery Can Raise Customer Satisfaction

Amazon's new locker shipping service joins others offering customers more options.
5 Reasons You Should Make the Switch to Electronic Signature Technology
Technology

5 Reasons You Should Make the Switch to Electronic Signature Technology

Giving up paper and ink contracts can help make your business run more efficiently.
What Facebook's Page Post Targeting Means to Your Business
Marketing

What Facebook's Page Post Targeting Means to Your Business

Facebook's newest tweak could mean reaching exactly the customers you're after without annoying the ones you aren't.
How to Promote Your Business with Customized Facebook Timeline Apps
Marketing

How to Promote Your Business with Customized Facebook Timeline Apps

Consider these tips when creating strategic one-off pages to bolster your online marketing efforts.
How to Properly Close Your Business
Growth Strategies

How to Properly Close Your Business

Remember to take care of these five things when if you have to go out of business.
New Sheriff to Police Daily-Deal Industry: Good News for Businesses?
Marketing

New Sheriff to Police Daily-Deal Industry: Good News for Businesses?

The newly established Global Daily Deal Association wants daily-deal providers to do more than just improve consumer and merchant perceptions.
How to Compete with the Big Chains? Think Locally
Marketing

How to Compete with the Big Chains? Think Locally

With the nation's biggest retailers stocking their shelves with specialty items, the threat to mom and pop merchants is disconcerting. And while size matters, there are ways local retailers can take advantage of their less imposing presence.
The Key to Annoyance-Free Website Surveys That Get Results
Marketing

The Key to Annoyance-Free Website Surveys That Get Results

No one visits your website for the express purpose of telling you how they think you're doing. They are there to see what you can offer them, not the other way around.
Time for a Second Look at Daily Deals?
Marketing

Time for a Second Look at Daily Deals?

A new report finds that daily deals may perform better than previously thought.
Big-Company CEOs Out of Touch When It Comes to Facebook,Twitter
Marketing

Big-Company CEOs Out of Touch When It Comes to Facebook,Twitter

The leaders of large companies are mostly avoiding social media. And they're missing an opportunity for their company's brand.