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Mikal E. Belicove

Mikal E. Belicove is an Entrepreneur magazine columnist & contributing writer and a business strategist specializing in market analysis, messaging and positioning, and content development for a select group of high profile businesses and individuals. Previously, Mikal started and sold a Boulder, Colo.-based Internet start-up and worked in Acquisitions for Alpha Books/Pearson plc and John Wiley & Sons, Inc.. His latest book, The Complete Idiot’s Guide to Facebook, was published in August of 2010. When he’s not working, Mikal can be found training for half-marathons and enjoying life with family and friends in Laguna Beach, California. For more information, visit www.MikalBelicove.com.

30 Recent Stories

Women Are More Social -- When It Comes to Social Media, That Is

Women Are More Social -- When It Comes to Social Media, That Is

A new report shows women are the major players in social media. Time to tweak your marketing?
May 2, 2012 in Social Media
10 Tips for Forming a Board of Directors

10 Tips for Forming a Board of Directors

Forming a board of directors can help a business grow to the next level. Here are tips for recruiting and retaining one.
April 24, 2012 in Business Management
When Outsourcing Social Media Marketing Makes SensePlay Video

When Outsourcing Social Media Marketing Makes Sense (Video)

While most businesses should handle social media in-house, Entrepreneur writer Mikal Belicove says there's at least one reason to hire a consultant.
April 20, 2012 in Social Media
Building a Profitable Wearable Device May Depend on Who You Partner With

Building a Profitable Wearable Device May Depend on Who You Partner With

Electronic devices that are worn on the body and relay information are starting to receive a lot of buzz, but partnering with a big company is the key to getting the product to see the light of day.
April 19, 2012 in Apps & Software
Facebook May Have Finally Nailed Local Offers

Facebook May Have Finally Nailed Local Offers

In beta testing Offers and acquiring the assets of customer-loyalty application Tagtile, Facebook has opened the floodgates for businesses to market to their fans.
April 17, 2012 in Social Media
Businesses Can't Afford to Neglect Customer Service on Facebook

Businesses Can't Afford to Neglect Customer Service on Facebook

Some well-known retailers are not responding adequately to customer-service complaints online. Your business should not do the same.
April 12, 2012 in Customer Loyalty and Retention
Why a Facebook Page Isn't Enough For Your BusinessPlay Video

Why a Facebook Page Isn't Enough For Your Business (Video)

Your website is all about your brand while Facebook is a social network that you can't control. Writer Mikal Belicove explains.
April 11, 2012 in Social Media
Why Your Business Needs to Pay Attention to Consumer Feedback

Why Your Business Needs to Pay Attention to Consumer Feedback

A study of more than 11 million consumer conversations online takes a close look at how people review and purchase products online -- and how user-generated reviews can affect your own brand or busine
April 10, 2012 in Growth Strategies
Five Steps for Using Pinterest for BusinessPlay Video

Five Steps for Using Pinterest for Business (Video)

Entrepreneur writer Mikal Belicove says getting started on Pinterest is as easy as following these simple steps.
April 6, 2012 in Social Media
Why You Should Manage Your Own Social Media

Why You Should Manage Your Own Social Media

Hiring an outside consultant may seem like a good idea, but keeping the task in-house makes better business sense. Here are a few reasons why.
April 5, 2012 in Social Media
How to Handle Negative Online Reviews of Your Business

How to Handle Negative Online Reviews of Your Business

User-generated reviews of your business are more popular now than ever. Here are a few tips on how to handle the negative ones.
April 3, 2012 in Social Media
Facebook Timeline and Business Pages, Perfect Together

Facebook Timeline and Business Pages, Perfect Together

Facebook's Timeline becomes mandatory for all Pages tomorrow. Here's how to use the format to your best advantage.
March 29, 2012 in Social Media
How to Protect Customer Data When Using Credit-Card Plug-ins for Smartphones

How to Protect Customer Data When Using Credit-Card Plug-ins for Smartphones

More companies are accepting mobile payments. But failing to protect credit-card data could risk hefty penalties and fines.
March 29, 2012 in Security
How to Find the Right Person to Manage Social MediaPlay Video

How to Find the Right Person to Manage Social Media (Video)

The key is choosing someone who embraces social participation and communication.
March 29, 2012 in Social Media
A Guide to Ambient Social Networking for Business Owners

A Guide to Ambient Social Networking for Business Owners

A new wave of social networking tools for business is about to arrive. Here's what to keep in mind when deciding whether they are useful for your business.
March 27, 2012 in Apps & Software
What You Need to Know Before Advertising on FacebookPlay Video

What You Need to Know Before Advertising on Facebook (Video)

Entrepreneur writer Mikal Belicove recommends having these three details in place before advertising on the big social network.
March 20, 2012 in Social Media
Commentary Should Remain the Lifeblood of Blogs

Commentary Should Remain the Lifeblood of Blogs

You may not want to hear it, but getting your customers' feedback is vital.
March 15, 2012 in Online Marketing
A New Study Reveals the Power of First Impressions Online

A New Study Reveals the Power of First Impressions Online

Get a handle on your website. Here's how to identify what the majority of your visitors focus on first.
March 14, 2012 in Your Website
How to Turn Facebook Fans into Paying CustomersPlay Video

How to Turn Facebook Fans into Paying Customers (Video)

Entrepreneur Magazine writer Mikal Belicove explains what it takes to get your fans to buy what you're selling.
March 12, 2012 in Social Media
Is the End Near for Traditional Advertising?

Is the End Near for Traditional Advertising?

The future of advertising may already be written on a Facebook wall.
March 9, 2012 in Advertising
App Development Methods Decoded

App Development Methods Decoded

Not sure what 'waterfall,' 'agile' or 'scrum' are? Here we explain the three most popular app development processes.
March 8, 2012 in Apps & Software
How to React to Negative Comments on FacebookPlay Video

How to React to Negative Comments on Facebook (Video)

Mikal Belicove offers tips for actively dealing with unflattering comments on the social network.
March 7, 2012 in Social Media
How Facebook's 'Offers' and 'Reach Generator' Can Deliver More for Less

How Facebook's 'Offers' and 'Reach Generator' Can Deliver More for Less

Latest ad offerings from Facebook allow your business to extend its reach. Here are some highlights.
March 7, 2012 in Advertising
How to Find the Time to Post to Facebook RegularlyPlay Video

How to Find the Time to Post to Facebook Regularly (Video)

Consider this advice to help organize your content on the social networking site.
March 6, 2012 in Social Media
The Reasons Your Business Should Be on FacebookPlay Video

The Reasons Your Business Should Be on Facebook (Video)

If engagement with customers is a priority, then being on Facebook might be right for your business. Entrepreneur Magazine writer Mikal Belicove explains.
March 6, 2012 in Social Media
How to Engage Fans on FacebookPlay Video

How to Engage Fans on Facebook (Video)

Mikal Belicove shares his top three tips for sparking conversations on your page.
March 6, 2012 in Social Media
What You Need to Know About Facebook's Business Page Facelift

What You Need to Know About Facebook's Business Page Facelift

Timeline has finally arrived for business and brand Pages. But will your company benefit from the changes?
March 1, 2012 in Branding
Smartphones Become the Go-To Tool for Shoppers

Smartphones Become the Go-To Tool for Shoppers

As smartphone usage increases, bricks-and-mortar retailers could see their revenue drop. Here's how to stay ahead of the curve.
February 28, 2012 in Sales
Is Your Website Lost in Translation?

Is Your Website Lost in Translation?

Ignoring non-English-speaking customers limits your ability to tap new markets and grow revenues.
February 23, 2012 in Your Website
Twitter Makes Room for Your Ad Dollars

Twitter Makes Room for Your Ad Dollars

Advertising on Twitter isn't without its challenges. Should you pay for promoted tweets?
February 21, 2012 in Advertising
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