Mikal E. Belicove
Mikal E. Belicove is a market positioning, social media, and management consultant specializing in website usability and business blogging. His latest book, The Complete Idiot’s Guide to Facebook
, is now available at bookstores. For more information, visit MikalBelicove.com.
With the holiday shopping season fast approaching, now is the time to consider offering your customers a layaway option.
A browser-based software that can walk visitors through complex elements of your website.
Travel Channel host Adam Richman named his sandwich the best in the country, but the owner of Tommy DiNic's has no plans to expand. Here's why.
Starting next spring, merchants will be able to accept PayPal through their existing relationship with Discover card.
Hiring someone to handle your company's social media message is an important step to growing your business. Here are some skills to look for.
T-shirts and tattoos might be more common in the workplace, but keep these four do's and don'ts in mind to avoid potential problems.
Posting copyrighted material on your website could get you booted from search results.
Amazon's new locker shipping service joins others offering customers more options.
Giving up paper and ink contracts can help make your business run more efficiently.
Facebook's newest tweak could mean reaching exactly the customers you're after without annoying the ones you aren't.
Consider these tips when creating strategic one-off pages to bolster your online marketing efforts.
Remember to take care of these five things when if you have to go out of business.
The newly established Global Daily Deal Association wants daily-deal providers to do more than just improve consumer and merchant perceptions.
With the nation's biggest retailers stocking their shelves with specialty items, the threat to mom and pop merchants is disconcerting. And while size matters, there are ways local retailers can take advantage of their less imposing presence.
No one visits your website for the express purpose of telling you how they think you're doing. They are there to see what you can offer them, not the other way around.
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© 2015 Entrepreneur Media, Inc.