Mikal E. Belicove

Mikal E. Belicove

Mikal E. Belicove is a market positioning, social media, and management consultant specializing in website usability and business blogging. His latest book, The Complete Idiot’s Guide to Facebook, is now available at bookstores. For more information, visit MikalBelicove.com.

30 Recent Stories

How to Create a Social Media Content Strategy
Social Media

How to Create a Social Media Content Strategy

From posting content to Facebook, Twitter, YouTube and more, Entrepreneur writer Mikal Belicove offers his best tips.
Rating the Best -- and Worst -- States to Do Business
Management & Operations

Rating the Best -- and Worst -- States to Do Business

Find out how your state and county compare to the rest of U.S.
5 Tips on How to Present Like Steve Jobs
Public Speaking

5 Tips on How to Present Like Steve Jobs

Steve Jobs was many things, including a master storyteller. Presenting like he did isn't that difficult. You simply need to create and stick to a particular focus.
Social Media Users Are Squeakier Wheels When It Comes to Customer Service
Social Media

Social Media Users Are Squeakier Wheels When It Comes to Customer Service

Not convinced your business should provide customer service via social media? Turns out, social media users spend more when they receive great service.
Women Are More Social -- When It Comes to Social Media, That Is
Social Media

Women Are More Social -- When It Comes to Social Media, That Is

A new report shows women are the major players in social media. Time to tweak your marketing?
10 Tips for Forming a Board of Directors
Business Management

10 Tips for Forming a Board of Directors

Forming a board of directors can help a business grow to the next level. Here are tips for recruiting and retaining one.
When Outsourcing Social Media Marketing Makes Sense
Social Media

When Outsourcing Social Media Marketing Makes Sense

While most businesses should handle social media in-house, Entrepreneur writer Mikal Belicove says there's at least one reason to hire a consultant.
Building a Profitable Wearable Device May Depend on Who You Partner With
Apps & Software

Building a Profitable Wearable Device May Depend on Who You Partner With

Electronic devices that are worn on the body and relay information are starting to receive a lot of buzz, but partnering with a big company is the key to getting the product to see the light of day.
Facebook May Have Finally Nailed Local Offers
Social Media

Facebook May Have Finally Nailed Local Offers

In beta testing Offers and acquiring the assets of customer-loyalty application Tagtile, Facebook has opened the floodgates for businesses to market to their fans.
Businesses Can't Afford to Neglect Customer Service on Facebook
Customer Loyalty and Retention

Businesses Can't Afford to Neglect Customer Service on Facebook

Some well-known retailers are not responding adequately to customer-service complaints online. Your business should not do the same.
Why a Facebook Page Isn't Enough For Your Business
Social Media

Why a Facebook Page Isn't Enough For Your Business

Your website is all about your brand while Facebook is a social network that you can't control. Writer Mikal Belicove explains.
Why Your Business Needs to Pay Attention to Consumer Feedback
Growth Strategies

Why Your Business Needs to Pay Attention to Consumer Feedback

A study of more than 11 million consumer conversations online takes a close look at how people review and purchase products online -- and how user-generated reviews can affect your own brand or busine
Five Steps for Using Pinterest for Business
Social Media

Five Steps for Using Pinterest for Business

Entrepreneur writer Mikal Belicove says getting started on Pinterest is as easy as following these simple steps.
Why You Should Manage Your Own Social Media
Social Media

Why You Should Manage Your Own Social Media

Hiring an outside consultant may seem like a good idea, but keeping the task in-house makes better business sense. Here are a few reasons why.
How to Handle Negative Online Reviews of Your Business
Social Media

How to Handle Negative Online Reviews of Your Business

User-generated reviews of your business are more popular now than ever. Here are a few tips on how to handle the negative ones.
Facebook Timeline and Business Pages, Perfect Together
Social Media

Facebook Timeline and Business Pages, Perfect Together

Facebook's Timeline becomes mandatory for all Pages tomorrow. Here's how to use the format to your best advantage.
How to Protect Customer Data When Using Credit-Card Plug-ins for Smartphones
Security

How to Protect Customer Data When Using Credit-Card Plug-ins for Smartphones

More companies are accepting mobile payments. But failing to protect credit-card data could risk hefty penalties and fines.
How to Find the Right Person to Manage Social Media
Social Media

How to Find the Right Person to Manage Social Media

The key is choosing someone who embraces social participation and communication.
A Guide to Ambient Social Networking for Business Owners
Apps & Software

A Guide to Ambient Social Networking for Business Owners

A new wave of social networking tools for business is about to arrive. Here's what to keep in mind when deciding whether they are useful for your business.
What You Need to Know Before Advertising on Facebook
Social Media

What You Need to Know Before Advertising on Facebook

Entrepreneur writer Mikal Belicove recommends having these three details in place before advertising on the big social network.
Commentary Should Remain the Lifeblood of Blogs
Online Marketing

Commentary Should Remain the Lifeblood of Blogs

You may not want to hear it, but getting your customers' feedback is vital.
A New Study Reveals the Power of First Impressions Online
Websites

A New Study Reveals the Power of First Impressions Online

Get a handle on your website. Here's how to identify what the majority of your visitors focus on first.
How to Turn Facebook Fans into Paying Customers
Social Media

How to Turn Facebook Fans into Paying Customers

Entrepreneur Magazine writer Mikal Belicove explains what it takes to get your fans to buy what you're selling.
Is the End Near for Traditional Advertising?
Advertising

Is the End Near for Traditional Advertising?

The future of advertising may already be written on a Facebook wall.
App Development Methods Decoded
Apps & Software

App Development Methods Decoded

Not sure what 'waterfall,' 'agile' or 'scrum' are? Here we explain the three most popular app development processes.
How to React to Negative Comments on Facebook
Social Media

How to React to Negative Comments on Facebook

Mikal Belicove offers tips for actively dealing with unflattering comments on the social network.
How Facebook's 'Offers' and 'Reach Generator' Can Deliver More for Less
Advertising

How Facebook's 'Offers' and 'Reach Generator' Can Deliver More for Less

Latest ad offerings from Facebook allow your business to extend its reach. Here are some highlights.
How to Find the Time to Post to Facebook Regularly
Social Media

How to Find the Time to Post to Facebook Regularly

Consider this advice to help organize your content on the social networking site.
The Reasons Your Business Should Be on Facebook
Social Media

The Reasons Your Business Should Be on Facebook

If engagement with customers is a priority, then being on Facebook might be right for your business. Entrepreneur Magazine writer Mikal Belicove explains.
How to Engage Fans on Facebook
Social Media

How to Engage Fans on Facebook

Mikal Belicove shares his top three tips for sparking conversations on your page.
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