Mikal E. Belicove

Mikal E. Belicove

Mikal E. Belicove is a market positioning, social media, and management consultant specializing in website usability and business blogging. His latest book, The Complete Idiot’s Guide to Facebook, is now available at bookstores. For more information, visit MikalBelicove.com.

30 Recent Stories

Viewpoint: Why Google+ Pages Isn't Good for Business
Social Media

Viewpoint: Why Google+ Pages Isn't Good for Business

Google+ Pages has a long way to go before it can be worthy competitor to Facebook.
How to Sell to Grocery Giants Wal-Mart and Whole Foods
Retail Center

How to Sell to Grocery Giants Wal-Mart and Whole Foods

Here are seven concrete suggestions on getting your products onto the shelves of major grocers.
Why Big Corporations Are Putting the Brakes on Social Media
Social Media

Why Big Corporations Are Putting the Brakes on Social Media

Study indicates many Fortune 500 companies demonstrate a dismal attitude toward social media.
Employees' Facebook Pages Are Private, Until They're Not
Social Media

Employees' Facebook Pages Are Private, Until They're Not

New York court ruling muddies the waters surrounding what employers can and cannot demand of their employees' social media activities.
Is Any Publicity Good Publicity?
Online Marketing

Is Any Publicity Good Publicity?

In public relations and content marketing, who you hitch your wagon to matters. Here's how you can generate interest in your company without degrading it.
10 Tips for Better Content Marketing
Online Marketing

10 Tips for Better Content Marketing

If your marketing strategy includes publishing original content, here's what you need to know to gain traction and generate more business.
Social Marketing Is Best Served on a Combo Plate
Social Media

Social Marketing Is Best Served on a Combo Plate

To increase your sales, combine social media marketing with other forms of marketing.
Why Content Marketing Is King
Online Marketing

Why Content Marketing Is King

More business marketers are turning to blogs, white papers and case studies to spread the word about their wares than search engine marketing.
What Time Is Your Facebook Sweet Spot?
Social Media

What Time Is Your Facebook Sweet Spot?

A new survey offers a deeper look into the average lifetime of a status update on a Facebook Business Page.
Five Keys to Building a Successful Gaming Company
Startup Basics

Five Keys to Building a Successful Gaming Company

Starting up a gaming company can be complex. Here are some tips that Row Sham Bow CEO learned to stay focused.
Cities Should Market Their Problems to Entrepreneurs
Business Ideas

Cities Should Market Their Problems to Entrepreneurs

For small towns across the U.S. to grow again after the worst recession since the Great Depression, here's a suggestion: Ask entrepreneurs for help.
New Ways to Tap into Daily Deals Sites
Online Marketing

New Ways to Tap into Daily Deals Sites

Having to be accountable to merchants is driving a wave of innovation in the world of daily deals.
Employees' Facebook Posts Give Businesses Heartburn
Social Media

Employees' Facebook Posts Give Businesses Heartburn

Facebook posts about work may be protected speech -- giving small employers more of a reason to seek professional advice when crafting a social-media policy.
To Find Local Customers, Use Local Resources
Advertising

To Find Local Customers, Use Local Resources

New study shows how the Internet is taking hold when it comes to local information, offering clues as to how marketing dollars might be better spent.
How Facebook's Facelift Affects Your Business
Social Media

How Facebook's Facelift Affects Your Business

While users bemoan its most recent changes, Facebook's update may be a good thing for businesses and brands.
A Profile of the Active Social Networker
Social Media

A Profile of the Active Social Networker

Americans are spending more time on social networks and blogs, according to a new study from Nielsen. Here's what that means for you.
Are Facebook Posts Penalized by Using Third-Party Tools?
Social Media

Are Facebook Posts Penalized by Using Third-Party Tools?

If a new report is to be believed, using a third-party tool to post Facebook updates may actually do more harm than good.
Five Reasons Why Websites Still Matter
Online Marketing

Five Reasons Why Websites Still Matter

Online sales and lead generation dictate that you use all of your available resources, including a website.
Labor Ruling Is a Reminder to Revisit Social Media Policies
Social Media

Labor Ruling Is a Reminder to Revisit Social Media Policies

A recent decision suggests it's time to consult with counsel regarding the legality of your social media policies.
Can a Tweet Button Drive More Traffic to Your Web Page?
Social Media

Can a Tweet Button Drive More Traffic to Your Web Page?

Installing social sharing buttons is an easy way to increase the visibility of your website.
Who Checks Your Company's Social Media Profile?
Social Media

Who Checks Your Company's Social Media Profile?

The percentage of adults using social media sites on a daily basis continues to rise. Here's how to update your communications strategy accordingly.
What Facebook's Latest Changes Mean for Businesses
Social Media

What Facebook's Latest Changes Mean for Businesses

Recent changes give businesses that market and engage customers on Facebook more reasons to cheer than jeer.
Understanding Google's New Sitelinks
Online Marketing

Understanding Google's New Sitelinks

Google recently introduced a new format and design for sitelinks that gives more real estate to some website search results.
The Fallacy Behind 'Facebook Fatigue'
Online Marketing

The Fallacy Behind 'Facebook Fatigue'

Recent studies claim we're getting tired of Facebook. Going beyond the initial numbers reveals a different story.
Facebook Posting Techniques that Really Work
Online Marketing

Facebook Posting Techniques that Really Work

Boosting the effectiveness of your Facebook publishing strategy is easy if you know the answers to these seven questions.
Is Business Email Dead?
Online Marketing

Is Business Email Dead?

Some claim email is a dying communications tool. Here's why social media can't replace email.
How To Smooth a Rejected Job Applicant's Feathers
Human Resources

How To Smooth a Rejected Job Applicant's Feathers

Job seekers can hold a grudge if you reject them for a position. Here's how to avoid their fury.
Do's and Don'ts of Using Social Media to Screen New Hires
Social Media

Do's and Don'ts of Using Social Media to Screen New Hires

If your HR department or hiring manager is thinking about vetting job applicants via social media sites, consider these consequences.
Affordable Video Hosting for Small Businesses
Building a Website

Affordable Video Hosting for Small Businesses

Incorporating video into your website just got a really affordable. Check out this review of Vimeo PRO.
Is Your Business Ready for Video?
Online Marketing

Is Your Business Ready for Video?

What are you waiting for? It's time get in the game. A whopping 71 percent of adults now consume video content online.
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