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Mikal E. Belicove

Mikal E. Belicove is an Entrepreneur magazine columnist & contributing writer and a business strategist specializing in market analysis, messaging and positioning, and content development for a select group of high profile businesses and individuals. Previously, Mikal started and sold a Boulder, Colo.-based Internet start-up and worked in Acquisitions for Alpha Books/Pearson plc and John Wiley & Sons, Inc.. His latest book, The Complete Idiot’s Guide to Facebook, was published in August of 2010. When he’s not working, Mikal can be found training for half-marathons and enjoying life with family and friends in Laguna Beach, California. For more information, visit www.MikalBelicove.com.

30 Recent Stories

Is Any Publicity Good Publicity?

Is Any Publicity Good Publicity?

In public relations and content marketing, who you hitch your wagon to matters. Here's how you can generate interest in your company without degrading it.
November 2, 2011 in Online Marketing
10 Tips for Better Content Marketing

10 Tips for Better Content Marketing

If your marketing strategy includes publishing original content, here's what you need to know to gain traction and generate more business.
October 27, 2011 in Online Marketing
Social Marketing Is Best Served on a Combo Plate

Social Marketing Is Best Served on a Combo Plate

To increase your sales, combine social media marketing with other forms of marketing.
October 25, 2011 in Social Media
Why Content Marketing Is King

Why Content Marketing Is King

More business marketers are turning to blogs, white papers and case studies to spread the word about their wares than search engine marketing.
October 20, 2011 in Online Marketing
What Time Is Your Facebook Sweet Spot?

What Time Is Your Facebook Sweet Spot?

A new survey offers a deeper look into the average lifetime of a status update on a Facebook Business Page.
October 19, 2011 in Social Media
Five Keys to Building a Successful Gaming Company

Five Keys to Building a Successful Gaming Company

Starting up a gaming company can be complex. Here are some tips that Row Sham Bow CEO learned to stay focused.
October 13, 2011 in Startup Basics
Cities Should Market Their Problems to Entrepreneurs

Cities Should Market Their Problems to Entrepreneurs

For small towns across the U.S. to grow again after the worst recession since the Great Depression, here's a suggestion: Ask entrepreneurs for help.
October 11, 2011 in Business Ideas
New Ways to Tap into Daily Deals Sites

New Ways to Tap into Daily Deals Sites

Having to be accountable to merchants is driving a wave of innovation in the world of daily deals.
October 6, 2011 in Online Marketing
Employees' Facebook Posts Give Businesses Heartburn

Employees' Facebook Posts Give Businesses Heartburn

Facebook posts about work may be protected speech -- giving small employers more of a reason to seek professional advice when crafting a social-media policy.
October 5, 2011 in Social Media
To Find Local Customers, Use Local Resources

To Find Local Customers, Use Local Resources

New study shows how the Internet is taking hold when it comes to local information, offering clues as to how marketing dollars might be better spent.
September 29, 2011 in Advertising
How Facebook's Facelift Affects Your Business

How Facebook's Facelift Affects Your Business

While users bemoan its most recent changes, Facebook's update may be a good thing for businesses and brands.
September 27, 2011 in Social Media
A Profile of the Active Social Networker

A Profile of the Active Social Networker

Americans are spending more time on social networks and blogs, according to a new study from Nielsen. Here's what that means for you.
September 20, 2011 in Social Media
Are Facebook Posts Penalized by Using Third-Party Tools?

Are Facebook Posts Penalized by Using Third-Party Tools?

If a new report is to be believed, using a third-party tool to post Facebook updates may actually do more harm than good.
September 15, 2011 in Social Media
Five Reasons Why Websites Still Matter

Five Reasons Why Websites Still Matter

Online sales and lead generation dictate that you use all of your available resources, including a website.
September 13, 2011 in Online Marketing
Labor Ruling Is a Reminder to Revisit Social Media Policies

Labor Ruling Is a Reminder to Revisit Social Media Policies

A recent decision suggests it's time to consult with counsel regarding the legality of your social media policies.
September 8, 2011 in Social Media
Can a Tweet Button Drive More Traffic to Your Web Page?

Can a Tweet Button Drive More Traffic to Your Web Page?

Installing social sharing buttons is an easy way to increase the visibility of your website.
September 6, 2011 in Social Media
Who Checks Your Company's Social Media Profile?

Who Checks Your Company's Social Media Profile?

The percentage of adults using social media sites on a daily basis continues to rise. Here's how to update your communications strategy accordingly.
September 1, 2011 in Social Media
What Facebook's Latest Changes Mean for Businesses

What Facebook's Latest Changes Mean for Businesses

Recent changes give businesses that market and engage customers on Facebook more reasons to cheer than jeer.
August 30, 2011 in Social Media
Understanding Google's New Sitelinks

Understanding Google's New Sitelinks

Google recently introduced a new format and design for sitelinks that gives more real estate to some website search results.
August 25, 2011 in Online Marketing
The Fallacy Behind 'Facebook Fatigue'

The Fallacy Behind 'Facebook Fatigue'

Recent studies claim we're getting tired of Facebook. Going beyond the initial numbers reveals a different story.
August 23, 2011 in Online Marketing
Facebook Posting Techniques that Really Work

Facebook Posting Techniques that Really Work

Boosting the effectiveness of your Facebook publishing strategy is easy if you know the answers to these seven questions.
August 18, 2011 in Online Marketing
Is Business Email Dead?

Is Business Email Dead?

Some claim email is a dying communications tool. Here's why social media can't replace email.
August 16, 2011 in Online Marketing
How To Smooth a Rejected Job Applicant's Feathers

How To Smooth a Rejected Job Applicant's Feathers

Job seekers can hold a grudge if you reject them for a position. Here's how to avoid their fury.
August 11, 2011 in Human Resources
Do's and Don'ts of Using Social Media to Screen New Hires

Do's and Don'ts of Using Social Media to Screen New Hires

If your HR department or hiring manager is thinking about vetting job applicants via social media sites, consider these consequences.
August 9, 2011 in Social Media
Affordable Video Hosting for Small Businesses

Affordable Video Hosting for Small Businesses

Incorporating video into your website just got a really affordable. Check out this review of Vimeo PRO.
August 4, 2011 in Building a Website
Is Your Business Ready for Video?

Is Your Business Ready for Video?

What are you waiting for? It's time get in the game. A whopping 71 percent of adults now consume video content online.
August 2, 2011 in Online Marketing
AdWords Express Takes Pain Out of Local Online Advertising

AdWords Express Takes Pain Out of Local Online Advertising

Google's latest online advertising solution promises to make setting up and managing local ads easier. Is it?
July 28, 2011 in Online Marketing
Five Lies About Social Media Marketing

Five Lies About Social Media Marketing

Social-media makes even the best marketers forget everything they already know about marketing.
July 26, 2011 in Social Media

Why and How to Build Customer Relationships with Website Comments

Tap into the social nature of your website's visitors to boost relationships with customers and your company's reach.
July 26, 2011 in Magazine
Why Facebook's Friends May Fade

Why Facebook's Friends May Fade

While its customer satisfaction score jumped by 3 percent in 2011, Facebook continues to disappoint the masses.
July 22, 2011 in Customer Service
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