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Mikal E. Belicove
Mikal E. Belicove is a market positioning, social media, and management consultant specializing in website usability and business blogging. His latest book, The Complete Idiot’s Guide to Facebook
, is now available at bookstores. For more information, visit MikalBelicove.com. 30 Recent Stories
Small business owners have long criticized social media as being cumbersome and time-consuming. But now, the benefits appear to be winning out.
November 17, 2011
Google+ Pages has a long way to go before it can be worthy competitor to Facebook.
November 15, 2011
Here are seven concrete suggestions on getting your products onto the shelves of major grocers.
November 10, 2011
Study indicates many Fortune 500 companies demonstrate a dismal attitude toward social media.
November 8, 2011
New York court ruling muddies the waters surrounding what employers can and cannot demand of their employees' social media activities.
November 3, 2011
In public relations and content marketing, who you hitch your wagon to matters. Here's how you can generate interest in your company without degrading it.
November 2, 2011
If your marketing strategy includes publishing original content, here's what you need to know to gain traction and generate more business.
October 27, 2011
To increase your sales, combine social media marketing with other forms of marketing.
October 25, 2011
More business marketers are turning to blogs, white papers and case studies to spread the word about their wares than search engine marketing.
October 20, 2011
A new survey offers a deeper look into the average lifetime of a status update on a Facebook Business Page.
October 19, 2011
Starting up a gaming company can be complex. Here are some tips that Row Sham Bow CEO learned to stay focused.
October 13, 2011
For small towns across the U.S. to grow again after the worst recession since the Great Depression, here's a suggestion: Ask entrepreneurs for help.
October 11, 2011
Having to be accountable to merchants is driving a wave of innovation in the world of daily deals.
October 6, 2011
Facebook posts about work may be protected speech -- giving small employers more of a reason to seek professional advice when crafting a social-media policy.
October 5, 2011
New study shows how the Internet is taking hold when it comes to local information, offering clues as to how marketing dollars might be better spent.
September 29, 2011
While users bemoan its most recent changes, Facebook's update may be a good thing for businesses and brands.
September 27, 2011
Americans are spending more time on social networks and blogs, according to a new study from Nielsen. Here's what that means for you.
September 20, 2011
If a new report is to be believed, using a third-party tool to post Facebook updates may actually do more harm than good.
September 15, 2011
Online sales and lead generation dictate that you use all of your available resources, including a website.
September 13, 2011
A recent decision suggests it's time to consult with counsel regarding the legality of your social media policies.
September 8, 2011
Installing social sharing buttons is an easy way to increase the visibility of your website.
September 6, 2011
The percentage of adults using social media sites on a daily basis continues to rise. Here's how to update your communications strategy accordingly.
September 1, 2011
Recent changes give businesses that market and engage customers on Facebook more reasons to cheer than jeer.
August 30, 2011
Google recently introduced a new format and design for sitelinks that gives more real estate to some website search results.
August 25, 2011
Recent studies claim we're getting tired of Facebook. Going beyond the initial numbers reveals a different story.
August 23, 2011
Boosting the effectiveness of your Facebook publishing strategy is easy if you know the answers to these seven questions.
August 18, 2011
Some claim email is a dying communications tool. Here's why social media can't replace email.
August 16, 2011
Job seekers can hold a grudge if you reject them for a position. Here's how to avoid their fury.
August 11, 2011
If your HR department or hiring manager is thinking about vetting job applicants via social media sites, consider these consequences.
August 9, 2011
Building a Website
Incorporating video into your website just got a really affordable. Check out this review of Vimeo PRO.
August 4, 2011
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