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Mikal E. Belicove

Mikal E. Belicove is an Entrepreneur magazine columnist & contributing writer and a business strategist specializing in market analysis, messaging and positioning, and content development for a select group of high profile businesses and individuals. Previously, Mikal started and sold a Boulder, Colo.-based Internet start-up and worked in Acquisitions for Alpha Books/Pearson plc and John Wiley & Sons, Inc.. His latest book, The Complete Idiot’s Guide to Facebook, was published in August of 2010. When he’s not working, Mikal can be found training for half-marathons and enjoying life with family and friends in Laguna Beach, California. For more information, visit www.MikalBelicove.com.

30 Recent Stories

A Competition Roundup for Entrepreneurs

A Competition Roundup for Entrepreneurs

Looking to score some loot for your business? Check out these four contests for entrepreneurs and small-business owners.
July 19, 2011 in Grow Your Business
Don't Use Facebook to Gripe about Work

Don't Use Facebook to Gripe about Work

A recent employee firing, whether right or wrong, sheds light on why you need a social media use policy at your workplace.
July 14, 2011 in Business Management
Report: Facebook Users are a Trusting Bunch

Report: Facebook Users are a Trusting Bunch

A new study investigates if Facebook and other popular social networking sites are socially isolating.
July 12, 2011 in Social Media
Google+ Isn't Ready For Business

Google+ Isn't Ready For Business

Chomping at the bit to put your business on Google+? You're not alone -- but you'll have to wait.
July 7, 2011 in Online Marketing
FTC Takes Aim at 'Fake News' Websites

FTC Takes Aim at 'Fake News' Websites

Advertisements framed as newsy websites are starting to draw the ire of the Federal Trade Commission, and with good reason.
July 5, 2011 in Legal Basics For Startups
Advertise on Facebook? AmEx Has the Credit Card for You

Advertise on Facebook? AmEx Has the Credit Card for You

The AmEx program looks good on paper, but, for many entrepreneurs, the cost of entry may be too high.
June 30, 2011 in Advertising
New Facebook Ad Unit Ask Users to Chime In

New Facebook Ad Unit Ask Users to Chime In

Facebook's latest advertising concept -- Comment ads -- allow brands to engage with consumers in an entirely new way.
June 28, 2011 in Advertising
Climbing on the Social Media IPO Bandwagon

Climbing on the Social Media IPO Bandwagon

The latest tech companies to go public have seen their share prices sink. Here's what the trend means for future tech IPOs.
June 23, 2011 in Grow Your Business
How to Fend Off a New Kind of Cyber Attack

How to Fend Off a New Kind of Cyber Attack

Hackers can use malware that redirects customers to malicious websites when they visit yours. Here's how to defend your site in an attack.
June 21, 2011 in Technology
How Do Your Sales Leads Measure Up?

How Do Your Sales Leads Measure Up?

Here are a few ways to check the effectiveness of online business generation by developing a lead-scoring model.
June 21, 2011 in Magazine
Why the Numbers Are Stacked Against Daily Deal Sites

Why the Numbers Are Stacked Against Daily Deal Sites

Costly deals on unfocused group-buying sites with an audience full of bargain hunters is proving to be the wrong approach.
June 16, 2011 in Ads by Type
Why Savvy Businesses Field Customer Questions on Twitter

Why Savvy Businesses Field Customer Questions on Twitter

The majority of Twitter users are likely to make a purchase from your company if you've answered a tweeted query.
June 14, 2011 in Social Media
Taking the 'I' Out of Business Posts on Facebook

Taking the 'I' Out of Business Posts on Facebook

To better express its collective efforts, a business should use the word 'we' in social media communications.
June 9, 2011 in Marketing
Groupon By the Numbers: From Startup to IPO

Groupon By the Numbers: From Startup to IPO

The 'deal-of-the-day' website has filed for an IPO, and it's growth is nothing less than staggering.
June 7, 2011 in Social Media
Five Dos and Don'ts for Businesses on 'Empire Avenue'

Five Dos and Don'ts for Businesses on 'Empire Avenue'

Consider these tips if you're thinking about taking your business public on this social networking site.
June 2, 2011 in Social Media
Do Social Tools Really Hurt Employee Productivity?

Do Social Tools Really Hurt Employee Productivity?

Questionable data surface suggesting apps designed to save time in the workplace are actually major causes of distraction.
May 31, 2011 in Productivity
Still Foggy on Cloud Computing?

Still Foggy on Cloud Computing?

Seven in ten CEOs, founders and managers are clueless about the cloud and what it holds for small businesses.
May 26, 2011 in Technology
Taking Stock of Empire Avenue for Business

Taking Stock of Empire Avenue for Business

Empire Avenue's social media exchange offers a new way of cultivating brand evangelists.
May 24, 2011 in Marketing
Five New Tools to Help You Add a Game to Your Website

Five New Tools to Help You Add a Game to Your Website

Play up your company's website with rewards and motivate visitors to keep coming back.
May 24, 2011 in Building a Website
LinkedIn's IPO Could Spark a Social Gold Rush

LinkedIn's IPO Could Spark a Social Gold Rush

Whether we're in the midst of frothy times at tech companies has even fewer doubters after LinkedIn's stock debut.
May 19, 2011 in Technology
Location-Based Check-Ins on the Rise with Consumers

Location-Based Check-Ins on the Rise with Consumers

Finally, good news for businesses interested in tapping into the power of social check-ins to find customers.
May 17, 2011 in Finding Customers
Six Tips to Kick-Start Your Lead Scoring

Six Tips to Kick-Start Your Lead Scoring

Finding customers starts with prioritizing your prospects and scoring your leads. Use these tips to move beyond the basics.
May 12, 2011 in Finding Customers
Tell Google You're Ready for Your Close-Up

Tell Google You're Ready for Your Close-Up

Google's Business Photos aims to amp up your Places page. Here's how you can apply for a Google photo shoot of your local business.
May 10, 2011 in Online Marketing
Why Social Isn't Helping Online Retailers Find Customers

Why Social Isn't Helping Online Retailers Find Customers

Search, email and affiliate marketing trump Facebook and Twitter for customer acquisition.
May 5, 2011 in Social Media
Daily Deals Not a Big Deal for Finding Customers

Daily Deals Not a Big Deal for Finding Customers

When it comes to attracting new customers, daily-deal sites are popular but they rarely trump an owner's personal touch.
May 3, 2011 in Finding Customers
Five Facebook Developments for Businesses

Five Facebook Developments for Businesses

From deal making to commenting, Facebook's latest offerings shouldn't be ignored by business owners and brand managers.
April 28, 2011 in Social Media
A New Model to Help Improve Website Usability

A New Model to Help Improve Website Usability

Offering an optimal blend of text, graphics and white space will keep your visitors clicking.
April 26, 2011 in Building a Website
Why We're Still Lost In Geolocation

Why We're Still Lost In Geolocation

If you expect services like Foursquare or Gowalla to help grow your business, move past the check-in and offer something of value.
April 26, 2011 in Grow Your Business
Facebook and AmEx Offering Business Makeovers

Facebook and AmEx Offering Business Makeovers

Winners of The Facebook Big Break for Small Business contest each receive $20k. Learn how to enter here.
April 22, 2011 in Financing
Selecting a Provider to Score Your Leads

Selecting a Provider to Score Your Leads

Here is a comparison of four marketing tools aimed at helping you score leads.
April 21, 2011 in Finding Customers
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