Mikal E. Belicove

Mikal E. Belicove

Mikal E. Belicove is a market positioning, social media, and management consultant specializing in website usability and business blogging. His latest book, The Complete Idiot’s Guide to Facebook, is now available at bookstores. For more information, visit MikalBelicove.com.

5 Tips on How to Present Like Steve Jobs
Marketing

5 Tips on How to Present Like Steve Jobs

Steve Jobs was many things, including a master storyteller. Presenting like he did isn't that difficult. You simply need to create and stick to a particular focus.
Social Media Users Are Squeakier Wheels When It Comes to Customer Service
Marketing

Social Media Users Are Squeakier Wheels When It Comes to Customer Service

Not convinced your business should provide customer service via social media? Turns out, social media users spend more when they receive great service.
Women Are More Social -- When It Comes to Social Media, That Is
Marketing

Women Are More Social -- When It Comes to Social Media, That Is

A new report shows women are the major players in social media. Time to tweak your marketing?
10 Tips for Forming a Board of Directors
Growth Strategies

10 Tips for Forming a Board of Directors

Forming a board of directors can help a business grow to the next level. Here are tips for recruiting and retaining one.
When Outsourcing Social Media Marketing Makes Sense
Marketing

When Outsourcing Social Media Marketing Makes Sense

While most businesses should handle social media in-house, Entrepreneur writer Mikal Belicove says there's at least one reason to hire a consultant.
Building a Profitable Wearable Device May Depend on Who You Partner With
Technology

Building a Profitable Wearable Device May Depend on Who You Partner With

Electronic devices that are worn on the body and relay information are starting to receive a lot of buzz, but partnering with a big company is the key to getting the product to see the light of day.
Facebook May Have Finally Nailed Local Offers
Marketing

Facebook May Have Finally Nailed Local Offers

In beta testing Offers and acquiring the assets of customer-loyalty application Tagtile, Facebook has opened the floodgates for businesses to market to their fans.
Businesses Can't Afford to Neglect Customer Service on Facebook
Marketing

Businesses Can't Afford to Neglect Customer Service on Facebook

Some well-known retailers are not responding adequately to customer-service complaints online. Your business should not do the same.
Why a Facebook Page Isn't Enough For Your Business
Marketing

Why a Facebook Page Isn't Enough For Your Business

Your website is all about your brand while Facebook is a social network that you can't control. Writer Mikal Belicove explains.
Why Your Business Needs to Pay Attention to Consumer Feedback
Growth Strategies

Why Your Business Needs to Pay Attention to Consumer Feedback

A study of more than 11 million consumer conversations online takes a close look at how people review and purchase products online -- and how user-generated reviews can affect your own brand or business.
Five Steps for Using Pinterest for Business
Marketing

Five Steps for Using Pinterest for Business

Entrepreneur writer Mikal Belicove says getting started on Pinterest is as easy as following these simple steps.
Why You Should Manage Your Own Social Media
Marketing

Why You Should Manage Your Own Social Media

Hiring an outside consultant may seem like a good idea, but keeping the task in-house makes better business sense. Here are a few reasons why.
How to Handle Negative Online Reviews of Your Business
Marketing

How to Handle Negative Online Reviews of Your Business

User-generated reviews of your business are more popular now than ever. Here are a few tips on how to handle the negative ones.
Facebook Timeline and Business Pages, Perfect Together
Marketing

Facebook Timeline and Business Pages, Perfect Together

Facebook's Timeline becomes mandatory for all Pages tomorrow. Here's how to use the format to your best advantage.
How to Protect Customer Data When Using Credit-Card Plug-ins for Smartphones
Technology

How to Protect Customer Data When Using Credit-Card Plug-ins for Smartphones

More companies are accepting mobile payments. But failing to protect credit-card data could risk hefty penalties and fines.