Mikal E. Belicove
Mikal E. Belicove is a market positioning, social media, and management consultant specializing in website usability and business blogging. His latest book, The Complete Idiot’s Guide to Facebook
, is now available at bookstores. For more information, visit MikalBelicove.com.
In beta testing Offers and acquiring the assets of customer-loyalty application Tagtile, Facebook has opened the floodgates for businesses to market to their fans.
Some well-known retailers are not responding adequately to customer-service complaints online. Your business should not do the same.
Your website is all about your brand while Facebook is a social network that you can't control. Writer Mikal Belicove explains.
A study of more than 11 million consumer conversations online takes a close look at how people review and purchase products online -- and how user-generated reviews can affect your own brand or business.
Entrepreneur writer Mikal Belicove says getting started on Pinterest is as easy as following these simple steps.
Hiring an outside consultant may seem like a good idea, but keeping the task in-house makes better business sense. Here are a few reasons why.
User-generated reviews of your business are more popular now than ever. Here are a few tips on how to handle the negative ones.
Facebook's Timeline becomes mandatory for all Pages tomorrow. Here's how to use the format to your best advantage.
More companies are accepting mobile payments. But failing to protect credit-card data could risk hefty penalties and fines.
The key is choosing someone who embraces social participation and communication.
A new wave of social networking tools for business is about to arrive. Here's what to keep in mind when deciding whether they are useful for your business.
Entrepreneur writer Mikal Belicove recommends having these three details in place before advertising on the big social network.
You may not want to hear it, but getting your customers' feedback is vital.
Get a handle on your website. Here's how to identify what the majority of your visitors focus on first.
Entrepreneur Magazine writer Mikal Belicove explains what it takes to get your fans to buy what you're selling.
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© 2015 Entrepreneur Media, Inc.