Mikal E. Belicove

Mikal E. Belicove

Mikal E. Belicove is a market positioning, social media, and management consultant specializing in website usability and business blogging. His latest book, The Complete Idiot’s Guide to Facebook, is now available at bookstores. For more information, visit MikalBelicove.com.

30 Recent Stories

Is Your Business Ready for Video?
Online Marketing

Is Your Business Ready for Video?

What are you waiting for? It's time get in the game. A whopping 71 percent of adults now consume video content online.
AdWords Express Takes Pain Out of Local Online Advertising
Online Marketing

AdWords Express Takes Pain Out of Local Online Advertising

Google's latest online advertising solution promises to make setting up and managing local ads easier. Is it?
Five Lies About Social Media Marketing
Social Media

Five Lies About Social Media Marketing

Social-media makes even the best marketers forget everything they already know about marketing.
Magazine

Why and How to Build Customer Relationships with Website Comments

Tap into the social nature of your website's visitors to boost relationships with customers and your company's reach.
Why Facebook's Friends May Fade
Customer Service

Why Facebook's Friends May Fade

While its customer satisfaction score jumped by 3 percent in 2011, Facebook continues to disappoint the masses.
A Competition Roundup for Entrepreneurs
Grow Your Business

A Competition Roundup for Entrepreneurs

Looking to score some loot for your business? Check out these four contests for entrepreneurs and small-business owners.
Don't Use Facebook to Gripe about Work
Business Management

Don't Use Facebook to Gripe about Work

A recent employee firing, whether right or wrong, sheds light on why you need a social media use policy at your workplace.
Report: Facebook Users are a Trusting Bunch
Social Media

Report: Facebook Users are a Trusting Bunch

A new study investigates if Facebook and other popular social networking sites are socially isolating.
Google+ Isn't Ready For Business
Online Marketing

Google+ Isn't Ready For Business

Chomping at the bit to put your business on Google+? You're not alone -- but you'll have to wait.
FTC Takes Aim at 'Fake News' Websites
Legal Basics For Startups

FTC Takes Aim at 'Fake News' Websites

Advertisements framed as newsy websites are starting to draw the ire of the Federal Trade Commission, and with good reason.
Advertise on Facebook? AmEx Has the Credit Card for You
Advertising

Advertise on Facebook? AmEx Has the Credit Card for You

The AmEx program looks good on paper, but, for many entrepreneurs, the cost of entry may be too high.
New Facebook Ad Unit Ask Users to Chime In
Advertising

New Facebook Ad Unit Ask Users to Chime In

Facebook's latest advertising concept -- Comment ads -- allow brands to engage with consumers in an entirely new way.
Climbing on the Social Media IPO Bandwagon
Grow Your Business

Climbing on the Social Media IPO Bandwagon

The latest tech companies to go public have seen their share prices sink. Here's what the trend means for future tech IPOs.
How to Fend Off a New Kind of Cyber Attack
Technology

How to Fend Off a New Kind of Cyber Attack

Hackers can use malware that redirects customers to malicious websites when they visit yours. Here's how to defend your site in an attack.
How Do Your Sales Leads Measure Up?
Magazine

How Do Your Sales Leads Measure Up?

Here are a few ways to check the effectiveness of online business generation by developing a lead-scoring model.
Why the Numbers Are Stacked Against Daily Deal Sites
Ads by Type

Why the Numbers Are Stacked Against Daily Deal Sites

Costly deals on unfocused group-buying sites with an audience full of bargain hunters is proving to be the wrong approach.
Why Savvy Businesses Field Customer Questions on Twitter
Social Media

Why Savvy Businesses Field Customer Questions on Twitter

The majority of Twitter users are likely to make a purchase from your company if you've answered a tweeted query.
Taking the 'I' Out of Business Posts on Facebook
Marketing

Taking the 'I' Out of Business Posts on Facebook

To better express its collective efforts, a business should use the word 'we' in social media communications.
Groupon By the Numbers: From Startup to IPO
Social Media

Groupon By the Numbers: From Startup to IPO

The 'deal-of-the-day' website has filed for an IPO, and it's growth is nothing less than staggering.
Five Dos and Don'ts for Businesses on 'Empire Avenue'
Social Media

Five Dos and Don'ts for Businesses on 'Empire Avenue'

Consider these tips if you're thinking about taking your business public on this social networking site.
Do Social Tools Really Hurt Employee Productivity?
Productivity

Do Social Tools Really Hurt Employee Productivity?

Questionable data surface suggesting apps designed to save time in the workplace are actually major causes of distraction.
Still Foggy on Cloud Computing?
Technology

Still Foggy on Cloud Computing?

Seven in ten CEOs, founders and managers are clueless about the cloud and what it holds for small businesses.
Taking Stock of Empire Avenue for Business
Marketing

Taking Stock of Empire Avenue for Business

Empire Avenue's social media exchange offers a new way of cultivating brand evangelists.
Five New Tools to Help You Add a Game to Your Website
Building a Website

Five New Tools to Help You Add a Game to Your Website

Play up your company's website with rewards and motivate visitors to keep coming back.
LinkedIn's IPO Could Spark a Social Gold Rush
Technology

LinkedIn's IPO Could Spark a Social Gold Rush

Whether we're in the midst of frothy times at tech companies has even fewer doubters after LinkedIn's stock debut.
Location-Based Check-Ins on the Rise with Consumers
Finding Customers

Location-Based Check-Ins on the Rise with Consumers

Finally, good news for businesses interested in tapping into the power of social check-ins to find customers.
Six Tips to Kick-Start Your Lead Scoring
Finding Customers

Six Tips to Kick-Start Your Lead Scoring

Finding customers starts with prioritizing your prospects and scoring your leads. Use these tips to move beyond the basics.
Tell Google You're Ready for Your Close-Up
Online Marketing

Tell Google You're Ready for Your Close-Up

Google's Business Photos aims to amp up your Places page. Here's how you can apply for a Google photo shoot of your local business.
Why Social Isn't Helping Online Retailers Find Customers
Social Media

Why Social Isn't Helping Online Retailers Find Customers

Search, email and affiliate marketing trump Facebook and Twitter for customer acquisition.
Daily Deals Not a Big Deal for Finding Customers
Finding Customers

Daily Deals Not a Big Deal for Finding Customers

When it comes to attracting new customers, daily-deal sites are popular but they rarely trump an owner's personal touch.
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