Mikal E. Belicove

Mikal E. Belicove

Mikal E. Belicove is a market positioning, social media, and management consultant specializing in website usability and business blogging. His latest book, The Complete Idiot’s Guide to Facebook, is now available at bookstores. For more information, visit MikalBelicove.com.

How to Protect Your Business from a Rogue Employee
Growth Strategies

How to Protect Your Business from a Rogue Employee

As movie studios go after those who've illegally uploaded their content to the Internet, business owners should determine their recourse should an employee cross the line on your dime.
Lawmakers Seek FTC Scrutiny of Google's Search Results
Starting a Business

Lawmakers Seek FTC Scrutiny of Google's Search Results

Even wonder why Google's own products and services appear at the top of search results? See how that could change if lawmakers get their way.
See What Attracts People to Your Business's Facebook Page
Marketing

See What Attracts People to Your Business's Facebook Page

Want to boost the stickiness of your business's Facebook page? Take a gander at what people look at on the typical business page.
Where to Focus Your Business's Ad Dollars in the New Year
Marketing

Where to Focus Your Business's Ad Dollars in the New Year

Here, new data that can help you plan where your business should spend on advertising in 2012.
10 Gifts Entrepreneurs Can Give to Staffers
Growth Strategies

10 Gifts Entrepreneurs Can Give to Staffers

Not sure what to buy for your hard working employees this holiday season? Check out these suggestions.
A User's Guide to Facebook's New Timeline Feature
Marketing

A User's Guide to Facebook's New Timeline Feature

Facebook's Timeline isn't ready for business yet, but getting used to maneuvering it personally will save you lots of time later. Here's how to get started.
What Your Business Can Learn From Apple's Battle with Samsung
Starting a Business

What Your Business Can Learn From Apple's Battle with Samsung

If you think a competitor copied your patented products or services, here are some ways to stand in the way of their efforts.
How Gowalla's Deal with Facebook Affects You
Marketing

How Gowalla's Deal with Facebook Affects You

Facebook's recent hire of Gowalla's geosocial team may signal the launch of Timeline, sooner.
Why Negativity Can Be Good for Your Business Blog
Marketing

Why Negativity Can Be Good for Your Business Blog

Looking for a catalyst to boost visibility and engagement of your blog? Consider being critical.
Understanding the Value of a Facebook Fan
Marketing

Understanding the Value of a Facebook Fan

Think having Facebook fans doesn't matter? Consider this: People who "like" your business are three times more likely to make purchases than those who don't.
Measuring Offline Vs. Online Word-of-Mouth Marketing
Marketing

Measuring Offline Vs. Online Word-of-Mouth Marketing

Offline conversations are typically more trusted and positive than those taking place online. Here's how to get the most out of word of mouth.
More Small Businesses Extol the Benefits of Social Media
Marketing

More Small Businesses Extol the Benefits of Social Media

Small business owners have long criticized social media as being cumbersome and time-consuming. But now, the benefits appear to be winning out.
Viewpoint: Why Google+ Pages Isn't Good for Business
Social Media

Viewpoint: Why Google+ Pages Isn't Good for Business

Google+ Pages has a long way to go before it can be worthy competitor to Facebook.
How to Sell to Grocery Giants Wal-Mart and Whole Foods
Starting a Business

How to Sell to Grocery Giants Wal-Mart and Whole Foods

Here are seven concrete suggestions on getting your products onto the shelves of major grocers.
Why Big Corporations Are Putting the Brakes on Social Media
Marketing

Why Big Corporations Are Putting the Brakes on Social Media

Study indicates many Fortune 500 companies demonstrate a dismal attitude toward social media.