Mikal E. Belicove

Mikal E. Belicove

Mikal E. Belicove is a market positioning, social media, and management consultant specializing in website usability and business blogging. His latest book, The Complete Idiot’s Guide to Facebook, is now available at bookstores. For more information, visit MikalBelicove.com.

Understanding the Value of a Facebook Fan
Marketing

Understanding the Value of a Facebook Fan

Think having Facebook fans doesn't matter? Consider this: People who "like" your business are three times more likely to make purchases than those who don't.
Measuring Offline Vs. Online Word-of-Mouth Marketing
Marketing

Measuring Offline Vs. Online Word-of-Mouth Marketing

Offline conversations are typically more trusted and positive than those taking place online. Here's how to get the most out of word of mouth.
More Small Businesses Extol the Benefits of Social Media
Marketing

More Small Businesses Extol the Benefits of Social Media

Small business owners have long criticized social media as being cumbersome and time-consuming. But now, the benefits appear to be winning out.
Viewpoint: Why Google+ Pages Isn't Good for Business
Marketing

Viewpoint: Why Google+ Pages Isn't Good for Business

Google+ Pages has a long way to go before it can be worthy competitor to Facebook.
How to Sell to Grocery Giants Wal-Mart and Whole Foods
Starting a Business

How to Sell to Grocery Giants Wal-Mart and Whole Foods

Here are seven concrete suggestions on getting your products onto the shelves of major grocers.
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Why Big Corporations Are Putting the Brakes on Social Media
Marketing

Why Big Corporations Are Putting the Brakes on Social Media

Study indicates many Fortune 500 companies demonstrate a dismal attitude toward social media.
Employees' Facebook Pages Are Private, Until They're Not
Starting a Business

Employees' Facebook Pages Are Private, Until They're Not

New York court ruling muddies the waters surrounding what employers can and cannot demand of their employees' social media activities.
Is Any Publicity Good Publicity?
Marketing

Is Any Publicity Good Publicity?

In public relations and content marketing, who you hitch your wagon to matters. Here's how you can generate interest in your company without degrading it.
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10 Tips for Better Content Marketing
Marketing

10 Tips for Better Content Marketing

If your marketing strategy includes publishing original content, here's what you need to know to gain traction and generate more business.
Social Marketing Is Best Served on a Combo Plate
Franchises

Social Marketing Is Best Served on a Combo Plate

To increase your sales, combine social media marketing with other forms of marketing.
Why Content Marketing Is King
Marketing

Why Content Marketing Is King

More business marketers are turning to blogs, white papers and case studies to spread the word about their wares than search engine marketing.
What Time Is Your Facebook Sweet Spot?
Marketing

What Time Is Your Facebook Sweet Spot?

A new survey offers a deeper look into the average lifetime of a status update on a Facebook Business Page.
Five Keys to Building a Successful Gaming Company
Starting a Business

Five Keys to Building a Successful Gaming Company

Starting up a gaming company can be complex. Here are some tips that Row Sham Bow CEO learned to stay focused.
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Cities Should Market Their Problems to Entrepreneurs
Starting a Business

Cities Should Market Their Problems to Entrepreneurs

For small towns across the U.S. to grow again after the worst recession since the Great Depression, here's a suggestion: Ask entrepreneurs for help.
New Ways to Tap into Daily Deals Sites
Marketing

New Ways to Tap into Daily Deals Sites

Having to be accountable to merchants is driving a wave of innovation in the world of daily deals.