Mikal E. Belicove

Mikal E. Belicove

Mikal E. Belicove is a market positioning, social media, and management consultant specializing in website usability and business blogging. His latest book, The Complete Idiot’s Guide to Facebook, is now available at bookstores. For more information, visit MikalBelicove.com.

A User's Guide to Facebook's New Timeline Feature
Marketing

A User's Guide to Facebook's New Timeline Feature

Facebook's Timeline isn't ready for business yet, but getting used to maneuvering it personally will save you lots of time later. Here's how to get started.
What Your Business Can Learn From Apple's Battle with Samsung
Starting a Business

What Your Business Can Learn From Apple's Battle with Samsung

If you think a competitor copied your patented products or services, here are some ways to stand in the way of their efforts.
How Gowalla's Deal with Facebook Affects You
Marketing

How Gowalla's Deal with Facebook Affects You

Facebook's recent hire of Gowalla's geosocial team may signal the launch of Timeline, sooner.
Why Negativity Can Be Good for Your Business Blog
Marketing

Why Negativity Can Be Good for Your Business Blog

Looking for a catalyst to boost visibility and engagement of your blog? Consider being critical.
Understanding the Value of a Facebook Fan
Marketing

Understanding the Value of a Facebook Fan

Think having Facebook fans doesn't matter? Consider this: People who "like" your business are three times more likely to make purchases than those who don't.
Measuring Offline Vs. Online Word-of-Mouth Marketing
Marketing

Measuring Offline Vs. Online Word-of-Mouth Marketing

Offline conversations are typically more trusted and positive than those taking place online. Here's how to get the most out of word of mouth.
More Small Businesses Extol the Benefits of Social Media
Marketing

More Small Businesses Extol the Benefits of Social Media

Small business owners have long criticized social media as being cumbersome and time-consuming. But now, the benefits appear to be winning out.
Viewpoint: Why Google+ Pages Isn't Good for Business
Marketing

Viewpoint: Why Google+ Pages Isn't Good for Business

Google+ Pages has a long way to go before it can be worthy competitor to Facebook.
How to Sell to Grocery Giants Wal-Mart and Whole Foods
Starting a Business

How to Sell to Grocery Giants Wal-Mart and Whole Foods

Here are seven concrete suggestions on getting your products onto the shelves of major grocers.
Why Big Corporations Are Putting the Brakes on Social Media
Marketing

Why Big Corporations Are Putting the Brakes on Social Media

Study indicates many Fortune 500 companies demonstrate a dismal attitude toward social media.
Employees' Facebook Pages Are Private, Until They're Not
Starting a Business

Employees' Facebook Pages Are Private, Until They're Not

New York court ruling muddies the waters surrounding what employers can and cannot demand of their employees' social media activities.
Is Any Publicity Good Publicity?
Marketing

Is Any Publicity Good Publicity?

In public relations and content marketing, who you hitch your wagon to matters. Here's how you can generate interest in your company without degrading it.
10 Tips for Better Content Marketing
Marketing

10 Tips for Better Content Marketing

If your marketing strategy includes publishing original content, here's what you need to know to gain traction and generate more business.
Social Marketing Is Best Served on a Combo Plate
Franchises

Social Marketing Is Best Served on a Combo Plate

To increase your sales, combine social media marketing with other forms of marketing.
Why Content Marketing Is King
Marketing

Why Content Marketing Is King

More business marketers are turning to blogs, white papers and case studies to spread the word about their wares than search engine marketing.