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Mike Bal is the Director of Social Media and Content at
. He’s also the creator of an in-the-works book project called
Marketing Apocalypse: The Brand’s Survival Guide
, which features contributions from thought leaders like Guy Kawasaki and Blake Mycoskie.
10 Tactics for Increasing Your Customer Value and Loyalty
While there's nothing wrong with working hard to grow your customer base, it's important to remember the value behind customer retention and brand loyalty.
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