Nancy Michaels

Smart Money

Where to spend your marketing dollars when a product isn't selling

Patriot Acts

Should you play up the "Made in the USA" angle?
Marketing

When to Use Direct Mail

Make the most of your direct-mail campaign

Man Power

Tips to get male shoppers spending in your store

Survey Says . . .

Market research on the cheap is just a click away.

New Territory

To get new customers, widen your ad campaign.

Thumbs Up!

Rave reviews could be all the advertising you need.

Pay Dirt!

What's your ROI?

Class Project

Boost your business by offering a class.

Good Graces

Get the word out to people in the right places.

Name-Dropper

How to successfully navigate a name change

Speak Up!

The ins and outs of hiring a spokesperson

Keep in Touch

Be sure to reconnect with your key clients.

To the Letter

How to really reach out with a newsletter