Neil Lustig

Neil Lustig

Neil Lustig is the CEO of Vendavo, a leading provider of revenue and price optimization and management solutions. Before joining Vendavo in 2007, Neil successfully directed Ariba’s North American field operations for two and a half years. Prior to Ariba, Neil spent 16 years at IBM, serving in a variety of sales and account management roles. Neil holds a Bachelor of Science degree in Computer Science and Applied Mathematics from State University of New York at Albany.

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When Setting Prices, Ignore Your Gut and Pay Attention to Big Data
Marketing

When Setting Prices, Ignore Your Gut and Pay Attention to Big Data

Big Data analysis gives sales reps the information, in real time, to adjust prices as needed to make that sale, to that customer.