Peter S. Cohan

Peter S. Cohan

President of Peter S. Cohan & Associates

Peter Cohan is president of Peter S. Cohan & Associates a management consulting and venture capital firm. He is the author of Hungry Start-up Strategy (Berrett-Koehler, 2012) and an instructor of business strategy and entrepreneurship at Babson College in Wellesley, Mass.

30 Recent Stories

6 Secrets for Creating Fierce Employee and Customer Loyalty
Grow Your Business

6 Secrets for Creating Fierce Employee and Customer Loyalty

Employees are on strike at New England's Market Basket to win back their old CEO. Here's why they care so much and what entrepreneurs can learn from this grocery chain.
Market Basket's Family Feud Risks a Loss of Its Loyal Following
Grow Your Business

Market Basket's Family Feud Risks a Loss of Its Loyal Following

Happy employees and great prices lead to devoted customers, or so the theory goes. A New England supermarket chain may sacrifice all this in a battle of cousins.
2 Surefire Ways to Tell Whether Your Startup Can Win, If You Avert Clouded Judgment
Starting a Business

2 Surefire Ways to Tell Whether Your Startup Can Win, If You Avert Clouded Judgment

The goal is figure out if a new contender can whip its rivals at meeting customer needs. But confirmation bias can sully good judgment.
2 Great Startup Tips From a Three-Time Public-Company CEO
Starting a Business

2 Great Startup Tips From a Three-Time Public-Company CEO

Mitchell Kertzman gives his pointers about hiring talent and managing expenses for new business success.
Founders Are From Mars, Capital Providers From Venus
Money

Founders Are From Mars, Capital Providers From Venus

Given their different views of the world, it's a miracle that they ever get together.
A New Challenge to Disruption Theory (and a Better Idea for Dealing With New Technology)
Technology

A New Challenge to Disruption Theory (and a Better Idea for Dealing With New Technology)

Controversy has erupted over an influential argument on what happens when incumbent companies are confronted by innovation.
6 Key Factors in Scoring a $1 Billion Valuation for Your Startup
Grow Your Business

6 Key Factors in Scoring a $1 Billion Valuation for Your Startup

The team and the market were ranked as most important keys, according to representatives of six companies that made it.
Could GE's Winning 4-Point People Strategy Work for Your Venture?
Leadership

Could GE's Winning 4-Point People Strategy Work for Your Venture?

Your startup is not a conglomerate (yet), but this manufacturing firm can teach you how to manage your talent.
Does Your Startup Have a Strategy?
Starting a Business

Does Your Startup Have a Strategy?

The way you make six key decisions can determine your new company's fate.
Facing Startup Uncertainty? Try 2 Different Ways to Plan for the Future.
Starting a Business

Facing Startup Uncertainty? Try 2 Different Ways to Plan for the Future.

New business owners often rely on prediction or creation logic -- and sometimes use both.
A Foolproof Guide to Raising Capital for Startups
Grow Your Business

A Foolproof Guide to Raising Capital for Startups

Pass these nine tests and investors will beat a path to your door. Along the way you'll figure out if your firm has a great CEO.
Raising Capital? Answer These Questions to Score an Investor's Check
Grow Your Business

Raising Capital? Answer These Questions to Score an Investor's Check

Shed light on five key areas about a startup's business model to make a compelling pitch for money.
6 Great Business Models to Consider for a Startup
Starting a Business

6 Great Business Models to Consider for a Startup

Be sure to describe the consumer pain to be relieved by the enterprise and how big a wedge can be driven between what customers are willing to pay and the costs.
6 Things You Must Do 36 Months Before Your IPO
Grow Your Business

6 Things You Must Do 36 Months Before Your IPO

If you wait till the last minute, the public offering will disrupt your business. And if that happens, what's the point?
5 Must-Track Metrics to Keep Your Startup Alive
Grow Your Business

5 Must-Track Metrics to Keep Your Startup Alive

Monitor your company's progress on cash flow, investment prospecting, hiring, customers and product development.
Should You Go East Or West for Your Venture Capital?
Venture Capital

Should You Go East Or West for Your Venture Capital?

There are big differences between venture capital firms on the East and West Coasts. Here's what you need to know to pick the right one.
5 Things Twitter Needs to Answer on Its IPO Roadshow
IPOs and DPOs

5 Things Twitter Needs to Answer on Its IPO Roadshow

Under traditional metrics, there is no way to justify Twitter's expected valuation. More answers are needed.
Will Investors Ever Learn to Avoid Money-Losing Companies?
Personal Finance

Will Investors Ever Learn to Avoid Money-Losing Companies?

When a company is losing money, the sky's the limit when it comes to predicting how bright its future will be.
How to Always Be Ready to Adapt Your Business to Change
Growth Strategies

How to Always Be Ready to Adapt Your Business to Change

Adapting to change quickly is a key way to ensure your business enjoys sustained growth. Here are six ways to make sure you're ready.
Why Your Customers' Cravings Are Your Key to Success
Customer Loyalty and Retention

Why Your Customers' Cravings Are Your Key to Success

Knowing what customers want and delivering will help you gain market share fast. Here's how.
Your Secret to Hiring a Kick-Ass Team
Hiring Center

Your Secret to Hiring a Kick-Ass Team

Finding the right mix of talent and passion to drive your team is critical. Here are five steps to help you get there.
How to See Your Startup Through The Eyes of Investors
Venture Capital

How to See Your Startup Through The Eyes of Investors

Understanding exactly what investors want before you go into a VC pitch will help ensure you connect with investors and close the deal.
What PayPal's Rocky Beginnings Can Teach You About Startup Success
Finding Customers

What PayPal's Rocky Beginnings Can Teach You About Startup Success

Choosing the right market segment and customer base can take trial and error. Here are three lessons from a company that's been through it before.
How to Set the Right Goals for Your Business
Growth Strategies

How to Set the Right Goals for Your Business

Being laser focused about how you're going to grow your business is critical. Here are a few ways to approach setting goals.
Why Big Brands Want to Be More Like Your Startup
Business Management

Why Big Brands Want to Be More Like Your Startup

As an entrepreneur, you have opportunities and qualities more and more big companies are clamoring to emulate. Here are three and how to capitalize on them.
Yahoo Overpays Tumblr's David Karp By Another $81 Million
Financing

Yahoo Overpays Tumblr's David Karp By Another $81 Million

After paying $250 million to Tumblr's founder, Marissa Mayer has decided to waste another $81 million to get him to stick around.
Why Bartending and Other Odd Jobs Can Help You Start a Business
Startup Basics

Why Bartending and Other Odd Jobs Can Help You Start a Business

Being creative and diverse about your work experience is a smart way to prepare yourself for running your own company. Here's one entrepreneur's unusual path.
The Most Important Test Your New Business Idea Needs to Pass
Business Ideas

The Most Important Test Your New Business Idea Needs to Pass

Even when the numbers tell you to press on, if your instincts are sending you warning signals, it might be time to step back and reevaluate your business idea. Here's one entrepreneur's story.
Financing

Investment Playbook: 4 Factors to Consider Before Investing

Investing in a startup means putting your faith and money in another person's vision. Here are some key factors to keep in mind before taking the plunge.
Growth Strategies

Startup Strategy: A Fixed Passion and a Flexible Approach

Know what you love and stick to it, but be willing to adapt your approach. Here's how.

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