Peter S. Cohan
President of Peter S. Cohan & Associates
Peter Cohan is president of
Peter S. Cohan & Associates, a management consulting and venture capital firm. He is the author of (Berrett-Koehler, 2012) and a full-time visiting lecturer in strategy at Babson College in Wellesley, Mass. Hungry Start-up Strategy
Satisfy potential investors by setting up a research method to estimate how many customers will be lured to make a purchase of your new product.
A Babson College lecturer hones in on some essential truths of customer demand with an inexpensive 20-minute test.
Deter your company from meeting the fate of those unfortunate enterprises that have vanished. Keep renewing product offerings.
For an investor to bet on your startup, create a compelling case about your company's capabilities.
Enterprises like Google, Netflix and Apple seem to follow them and you should, too.
Give the proper scrutiny to job candidates early in the hiring process to determine cultural fit.
When juggling all the risks, some entrepreneurs manage to come up winners. But it's not an easy game.
A new CEO seeks to make dramatic changes without disarming the staff. Here's what he did.
Do you like games with predictible odds or are you eager to make the most of the resources you have?
Have you met these conditions and do you exhibit the drive to start a venture of your own?
A tech professional was not picking up on essential people cues. Playing cards cured him.
It's just like obscenity. You can recognize jerks but the definition is hard to put into words. It's even harder to keep them out of your business.
An Israeli entrepreneur who helped Imperva go public has launched his own company, tapping a multinational talent base
What if companies benefited employees, customers and communities alike and made shareholders better off?
Employees are on strike at New England's Market Basket to win back their old CEO. Here's why they care so much and what entrepreneurs can learn from this grocery chain.
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© 2015 Entrepreneur Media, Inc.