Rachel Meranus

Rachel Meranus is vice president of communications at PR Newswire, an online press release distribution network based in New York. Get more information about PR Newswire and public relations with their PR Toolkit for small businesses.

Marketing

Measuring Your PR Success

Your annual PR report should contain more than just media hits. Find out what you could be missing.
Marketing

Distinguish Yourself to Reporters

Little things can make a big difference. Here are 5 tips worth employing.
Marketing

The Case for Case Studies

Using a third party to illustrate your point can bring you the kind of publicity you want.
Marketing

Stepping Into a Reporter's Shoes

By understanding a reporter's needs and schedule, you'll have a better chance of getting your news in their publication.
Marketing

The Communications Cycle

Make the most of your time and PR budget by following this simple and effective method.
Marketing

Managing Bad Press

What to do--and not do--if your company comes under the glare of a not-so-positive spotlight.
Marketing

Public Relations 2.0

Here's a look at how you can build awareness through social media.
Marketing

The Multicultural Media Boom

Why you need to include multicultural media sources in your PR efforts
Marketing

Optimize Visibility with Quality Photos

Including photographs can place your news release at the top of the pile.
Marketing

The Art of the Bylined Article

Do you have what it takes to be published? If so, this PR tactic can really help your business.
Marketing

Drive Media Interest at a Trade Show

Follow these steps to get your business noticed before, during and after the show.
Developing a PR Plan
Marketing

Developing a PR Plan

Want to make sure your business's name gets heard this year? You need to plan for PR.
Marketing

Generating Coverage Between Press Releases

Press releases remain the backbone of PR, but these alternative tactics can also produce substantial results.