Rachel Meranus is vice president of communications at
PR Newswire, an online press release distribution network based in New York. Get more information about PR Newswire and public relations with their PR Toolkit for small businesses.
Your annual PR report should contain more than just media hits. Find out what you could be missing.
Little things can make a big difference. Here are 5 tips worth employing.
Using a third party to illustrate your point can bring you the kind of publicity you want.
By understanding a reporter's needs and schedule, you'll have a better chance of getting your news in their publication.
Make the most of your time and PR budget by following this simple and effective method.
What to do--and not do--if your company comes under the glare of a not-so-positive spotlight.
Here's a look at how you can build awareness through social media.
Why you need to include multicultural media sources in your PR efforts
Including photographs can place your news release at the top of the pile.
Do you have what it takes to be published? If so, this PR tactic can really help your business.
Follow these steps to get your business noticed before, during and after the show.
Want to make sure your business's name gets heard this year? You need to plan for PR.
Press releases remain the backbone of PR, but these alternative tactics can also produce substantial results.
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© 2014 Entrepreneur Media, Inc.