Rahul Varshneya

Rahul Varshneya

Mobile Product Strategy Consultant and Co-Founder of Arkenea

Rahul Varshneya is the co-founder of Arkenea LLC, a mobile app consultancy helping startups in mobile product strategy and development, and the author of Appreneurship: How To Build A Mobile App Business With No Technical Background.

5 Landing Page Must-Haves to Boost App Downloads
Online Marketing

5 Landing Page Must-Haves to Boost App Downloads

When someone finds your webpage online, make sure it contains all these elements to turn them into a customer.
22 Quotes to Inspire Your Marketing Efforts
Marketing

22 Quotes to Inspire Your Marketing Efforts

Getting the word out to the right customers is one of the toughest parts of running a business. Let these experts' words fuel you.
6 Techniques to Effectively Gamify a Mobile App
Mobile Apps

6 Techniques to Effectively Gamify a Mobile App

Incentivizing users with rewards can keep them coming back and spreading the word, but only if you set it up correctly.
5 Reliable Methods for Building Trust in Your Mobile App
Marketing Strategies

5 Reliable Methods for Building Trust in Your Mobile App

Nothing is better for selling the latest app that the oldest advertisement of them all, the glowing praise of a satisfied customer.
7 Resources That Can Help You Create a Stunning Mobile App Design
Mobile Apps

7 Resources That Can Help You Create a Stunning Mobile App Design

If you want to be competitive, your product better look great and be intuitive.
11 Helpful Tools for Every Step of Building a Mobile App
Mobile Apps

11 Helpful Tools for Every Step of Building a Mobile App

Building an app requires that you have the right tools to deliver efficiently on every aspect of its life cycle.
10 Things to Do So Apple Doesn't Reject Your App
Apps

10 Things to Do So Apple Doesn't Reject Your App

Here is what you should do to make sure your product sails through the approval process.
8 Ways to Influence Users to Download Your Mobile App
Online Marketing

8 Ways to Influence Users to Download Your Mobile App

You need to influence people even before they get to your landing page by convincing them of the value you're offering.
5 Strategies to Get Your Users to Market Your Mobile App for You
Apps

5 Strategies to Get Your Users to Market Your Mobile App for You

If you're looking for new customers, look no further than the people already using your product.
9 Tools That Can Help Grow Your App Business
Tools

9 Tools That Can Help Grow Your App Business

These products, many of which have free options, allow you to track users and connect with them.
Responsive Website or Mobile App: Do You Need Both?
Mobile

Responsive Website or Mobile App: Do You Need Both?

Surely, both platforms offer benefits, but should one be prioritized over the other?
User Experience is Integral to Winning App Design
Apps

User Experience is Integral to Winning App Design

It may seem obvious, but the easier and more useful your app is, the more likely it will be a success.
Reports of the Demise of New Successful Apps Are Greatly Exaggerated
Starting a Business

Reports of the Demise of New Successful Apps Are Greatly Exaggerated

Don't be dissuaded from jumping into app development. Just like any other business, it's all about building a better product.
6 Common Traits of the Biggest Apps
Apps

6 Common Traits of the Biggest Apps

If you want to make it in the mobile app business, follow the examples of what works and sits atop the charts.
3 Push Notification Strategies to Increase App Engagement
Mobile Marketing

3 Push Notification Strategies to Increase App Engagement

When your users are teetering, subtle push them to come back with targeted messages.