Entrepreneur and Mentor, Arkenea Co-Founder
Rahul Varshneya is the co-founder of San Jose, Calif.-based Arkenea LLC, an app development company. He offers a free email course on maximizing app downloads.
If you're looking for new customers, look no further than the people already using your product.
These products, many of which have free options, allow you to track users and connect with them.
Surely, both platforms offer benefits, but should one be prioritized over the other?
It may seem obvious, but the easier and more useful your app is, the more likely it will be a success.
Starting a Business
Don't be dissuaded from jumping into app development. Just like any other business, it's all about building a better product.
If you want to make it in the mobile app business, follow the examples of what works and sits atop the charts.
When your users are teetering, subtle push them to come back with targeted messages.
These messages are active on most mobile phones. Here are five things to keep in mind as you prepare your strategy.
The work doesn't stop after you put your product on the market. Treating your app like a hobby will doom it to failure.
If your app is to be successful, you need a dedicated group of users to help you improve it.
It's not just about the look and feel, but how your potential users interact with the program.
If you're seeking a partner to build your product, treat them and hold them accountable like a partner.
After a customer actually chooses your app, what makes them try it out and continue using it?
There are millions of apps available. This trio broke out of the fray and earned loyal followings.
If a competitor takes your idea and launches their own version, don't fret. Twitter certainly hasn't.