Mobile Product Strategy Consultant and Co-Founder of Arkenea
Rahul Varshneya is the co-founder of San Jose, Calif.-based Arkenea LLC, an app development company. He offers a free email course on maximizing app downloads.
Incentivizing users with rewards can keep them coming back and spreading the word, but only if you set it up correctly.
Nothing is better for selling the latest app that the oldest advertisement of them all, the glowing praise of a satisfied customer.
If you want to be competitive, your product better look great and be intuitive.
Building an app requires that you have the right tools to deliver efficiently on every aspect of its life cycle.
Here is what you should do to make sure your product sails through the approval process.
You need to influence people even before they get to your landing page by convincing them of the value you're offering.
If you're looking for new customers, look no further than the people already using your product.
These products, many of which have free options, allow you to track users and connect with them.
Surely, both platforms offer benefits, but should one be prioritized over the other?
It may seem obvious, but the easier and more useful your app is, the more likely it will be a success.
Starting a Business
Don't be dissuaded from jumping into app development. Just like any other business, it's all about building a better product.
If you want to make it in the mobile app business, follow the examples of what works and sits atop the charts.
When your users are teetering, subtle push them to come back with targeted messages.
These messages are active on most mobile phones. Here are five things to keep in mind as you prepare your strategy.
The work doesn't stop after you put your product on the market. Treating your app like a hobby will doom it to failure.