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Richard Stokes is the founder and CEO of
AdGooroo, a Chicago-based Kantar Media company and a provider of digital marketing intelligence. A certified expert in both email marketing and conversion optimization, Stokes is a respected speaker and author on search topics. Find him on Twitter at @AdGooroo. 8 Recent Stories
To know whether it's successful--or just a waste of time and money--you have to track the following 9 statistics of your online marketing efforts.
April 8, 2014
Search ads are short, so you've got to make each one count. Here are 10 considerations to keep in mind when crafting your ads.
March 25, 2014
Find out what types of buyers are shopping online so you can learn to attract new business.
March 18, 2014
Pay-per-click advertising doesn't work for every type of business. Find out if you should be using it for yours.
March 11, 2014
Find out why blowing off the numbers behind your online advertising will make your marketing efforts fail.
March 4, 2014
If you want to get people to click on your ads, don't make any of these 8 common mistakes made by search marketers.
March 1, 2014
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Think AdWords is the be-all and end-all of search engine marketing? Think again.
August 10, 2010
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Tips to keep your wallet fat and strengthen your online ad campaigns
December 29, 2009
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