Rieva Lesonsky

30 Recent Stories

Entrepreneur Magazine

Golden Age

Entrepreneur Magazine

Know Thy Enemy

Ignorance isn't bliss when it comes to your competition.
Marketing Ideas

Howdy, Partner

Promotional partnerships can double your marketing punch.
Entrepreneur Magazine

Time Out

Entrepreneur Magazine

Why Wait?

Evaluating Your Idea

Don't Let Competition Stop You

You have what seems to be a great idea--but it's been done. Here's how to proceed with your idea anyway.
Your Business Plan

Honing In on Your Idea

Have several ideas for a business, but not sure which one to pursue? Use a business plan and research to determine which has the best potential.

Report #2: Entrepreneurs Craving Guidance and Support

Marketing help is top-of-mind for many BOTA attendees.

Report From the Road: The Launch of BOTA

Rieva Lesonsky files her first report from the road as BOTA launches from Washington D.C.
Legal Center

When Good Partnerships Go Bad

Don't think it can't happen to you. Prepare for the worst before you partner up, and you'll thank yourself later.